La marque Heineken a récemment présenté à l’occasion de son 140ème anniversaire The Sub, une machine de bière à domicile dessinée par le designer Marc Newson. Un objet au design rétro-futuriste inspiré des sous-marins qui sera disponible à partir du 1er trimestre 2014. A découvrir en images dans la suite.
L’abus d’Alcool est dangereux pour la santé. A consommer avec modération.
Journalists connected with showing a video that appears to show Kenyan forces looting at the Westgate mall have been summoned by the police.
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MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s properties.
The deal will extend to all of MediaVest’s U.S. clients, such as Coca-Cola, Honda and Walmart, and is reportedly worth tens of millions of dollars over the next year, according to Financial Times. Those advertisers will get access to YouTube partner channels that are presumed to run higher-quality videos, sites within Google’s third-party network of publishers like NBC, People.com and Glamour and mobile in-app and browser placements.
The media agency will also get a direct line to Google’s insights tools and team members as well as those on the YouTube side and creative resources side. MediaVest clients will not have exclusive access to inventory but will have first rights, according to a source familiar with the deal.
(TrendHunter.com) With technology continuing to advance on a daily basis, ordinary items are constantly being re-invented into new designs, and these high-tech eyeglasses are some amazing examples of classic products…
Michael Arndt, who wrote “Toy Story 3,” has been replaced as screenwriter of Lucasfilm’s new movie by its director, J.J. Abrams, and Lawrence Kasdan, a Lucasfilm veteran.
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The first new book in the horror series for young adults, written by the author of the “Goosebumps” books, is due in October 2014.
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A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.
URL: http://www.tweetingbra.gr/en
Advertising Agency: Ogilvy, Greece
Via: osocio
Instagram’s cautious roll-out of its in-stream ads is now underway.
U.S. users who open the app in the coming week will see an “educational ad” from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, Michael Kors, PayPal and Starwood, all experienced publishers of organic content on the platform. Ads can be either photos or videos.
Inspiré par les clichés de chien se secouant (réalisés par le photographe Carli Davidson), le studio Variable, déjà présenté sur Fubiz grâce à la superbe vidéo Holi, nous montre toute leur maîtrise du slow-motion avec cette vidéo intitule « Shake with Dogs ». A découvrir en images dans la suite de l’article.
A introdução de anúncios já era sabida faz tempo, mas hoje o Instagram revelou uma amostra de como o seu primeiro formato publicitário irá aparecer na timeline dos usuários.
Segue o mesmo padrão de qualquer publicação da rede social, seja foto ou vídeo, mas incluindo um ícone de “Sponsored” no canto superior direito, além da possibilidade de ocultar o anúncio. Caso um usuário decida por isso, poderá dizer o motivo de não ter gostado da publicidade.
Assim como todo mundo, o Instagram deseja incentivar anúncios criativos e engajadores. Esse primeiro teste será realizado apenas nos Estados Unidos, com uma veiculação sobre o próprio aplicativo. É uma maneira de fazer a audiência se habituar com formato.
Post originalmente publicado no Brainstorm #9
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Ms. Schiller, chief digital officer for NBC News, will oversee partnerships between Twitter and news organizations like NBC and NPR.
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Blow, studio de design fondé à Hong Kong en 2010 par Ken Lo, a récemment proposé dans les rues commerçantes de la ville chinoise, une installation étonnante pensée pour promouvoir cette Fashion Walk, symbolisant ce quartier en vogue. Des éléments visuels intéressants, à découvrir en images dans la suite.
Focus sur le designer Nayef Francis qui a imaginé récemment ces meubles étonnants appelés « The Standing Table ». Disponible dans plusieurs formats, ces petites structures rotatives peuvent servir de mini-bibliothèque et sont à découvrir en images sur son portfolio et dans la suite de l’article.
O Bad Lip Reading é um canal do Youtube que ficou famoso nos USA durante os debates presidenciais de 2012. Os autores retiram o som das falas nos vídeos e substituem por uma dublagem praticamente perfeita. Aproveitam o movimento exato da boca dos interlocutores mudando palavras e o contexto das frases.
Depois de versões hilárias de “The Walking Dead” (The Walking and Talking Dead) e dos filmes da série “Crepúsculo” (Edward & Bella), agora o alvo é a série “Game of Thrones”.
O BLR criou o Medieval Land Fun-Time World. O vídeo é um trailer de uma comédia fake movie usando cenas de “Game of Thrones” onde Ned Stark é dono de um parque temático medieval e os outros personagens da série são seus empregados.
Além do lip-sinc modificado, alguns elementos são inseridos digitalmente nas cenas para dar um ar de parque de diversões às ambientações.
Para fãs da série (ou seja, metade da humanidade) é uma boa diversão enquanto o inverno não chega.
Post originalmente publicado no Brainstorm #9
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Eighty-five percent of U.S. b-to-b marketers agree that being a marketer is more challenging than ever before, according to a study by b-to-b digital agency Omobono, Cambridge, in partnership with the Business Marketing Association.
The study, “What Works Where USA,” was based on an online survey of more than 80 U.S. b-to-b marketers.
It found that the top challenges facing b-to-b marketers are changing priorities (cited by 80% of respondents), technical developments (75%), handling business objectives that are outside traditional marketing activities (74%), more audience types (73%) and a wider range of territories (69%).
(TrendHunter.com) Since Internet Halloween costumes bring on-screen objects to life, these outfits can be fairly 2D in appearance, which makes them great last-minute options.
One of the best ways to make sure…
Jon Haber
Agencies fed up with marketers’ unreasonable requests for proposals this week again yelled, “We are mad as hell, and we are not going to take it anymore!” While our rebellion against onerous and time-wasting RFPs may be on solid ground, however, we also need to take a long look in the mirror.
Late last week, a creative twist on print advertising became a global phenomenon, as the "Auto-Complete Truth" campaign for UN Women exploded across social media and generated worldwide discussion.
AdFreak's writeup of the campaign by Memac Ogilvy & Mather Dubai has been shared more than 116,000 times on Facebook alone, making it the most-shared item of the year on Adweek.com. The campaign has since been featured by hundreds of blogs, news sites and social media feeds around the world.
"We have been overwhelmed by the instant enthusiasm and support that our campaign has received," says Ronald Howes, managing director of Memac Ogilvy & Mather Dubai. "This has encouraged us to develop it even further, after the global acclaim that is has received.”
The client, of course, was ecstatic to see a relatively modest ad campaign spark the exact kind of international debate it was intended for. "UN Women is very heartened by the discussion the campaign has sparked," says Nanette Braun, communications and advocacy chief for UN Women. "Very obviously there is a demand for a global conversation on women’s rights, empowerment and gender equality, which is exactly what the ads were intended to generate.”
To learn more about the campaign and the vocal response it has received, check out our Q&A with the team that created the ads, after the jump:
AdFreak: How did this project come about? Was it intended to be a print campaign from the start, and will these ads actually be running in print?
Memac Ogilvy & Mather Dubai: This creative idea for UN Women began, as many searches naturally do, on a Google search bar. What we came across was simply shocking. The appalling global results to an auto-correct search of terms such as "women should" was something we felt needed to be shared.
The campaign was published earlier in 2013 in the UAE and became a viral success this week. UN Women plans to publish internationally in the future.
Many of the commenters and people sharing the campaign have been posting screenshots of their own autocompleted searches, with different results around the world. Was this something you hoped the campaign would spark people to try?
We have been pleasantly surprised by the viral success of this campaign. We wanted to start a conversation on the major barriers which are in place of women's economic, political and social empowerment across the globe—issues that UN Women is working to address. We hope that our work will go some way to help raise awareness of the sexist global attitudes toward women and will enable a dialogue to begin on the topic. We encourage people to join in the debate on Twitter with #womenshould, or on the UN Women website.
We are so pleased to see others are inspired by our work and witness the creation of their own versions of our campaign, which tackle other social issues.
Did you selectively edit the results of the Google searches you did for this campaign? Were some irrelevant suggestions tossed out to focus on the most egregious examples of sexism?
What makes our campaign so powerful is its truth and simplicity. None of the searches were engineered to produce these results; that's why we were so shocked to discover them. In order to raise awareness of the inequality women face, we did choose to highlight the most compelling answers, to deliver the most impact, however the search results from Google autocorrect were not falsified in any way.
Some have criticized the campaign by saying that Google autocomplete suggestions have been used in several marketing campaigns in recent years. Were you concerned about this approach seeming derivative or over-used?
Our campaign is not focused on Google autocomplete suggestions. The medium of Google search was merely a base upon which we were able to successfully illustrate our point. Google search is an iconic symbol in our digital world and therefore recognizable for millions of people, so we used this as a vehicle to express our ideas. The truth behind the search about people’s global perceptions is what our campaign focused on, not the technology of Google autocomplete.
Lots of people are debating whether you can actually change these kinds of search results. Do you think it's possible, or is it something that will have to change slowly over time as a barometer of equality?
We are aware that change of this magnitude will not happen overnight! However we hope that our work will go some way to alter perceptions by raising awareness of the issues which women face.
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