Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara e Marcos Beccari comemoram loucamente o centésimo episódio! E qual a melhor maneira de fazer isso em um podcast de design? Obviamente chamando um monte de gente e fazendo um programa gigantesco de mais de duas horas para falar sobre qualquer coisa, menos design!
A primeira parte do programa é uma gravação que fizemos na nossa passagem por São Paulo, no escritório da Colosseo Design, com as excelentes participações de Saulo Mileti e Zamiliano. A segunda parte é para celebrar o 100º AntiCast e para isso convidamos um monte de ouvintes para falarem conosco e soltarem o verbo.
É um programa de comemoração, portanto, não tivemos coragem de cortar muita coisa. Esperamos que gostem ao menos do registro.
E que venham mais 100 AntiCasts! =)
Parte 1
>>0h00min38seg AntiCast ao vivo, gravado na Colosseo Design Parte 2
>>0h38min50seg Recados
>>0h42min34seg Leitura de comentários e participação dos ouvintes
>>2h11min03seg Música de encerramento: “A balada do Rouxinol”, de Marcos Beccari
Novo workshop de Filosofia do Design, em São Paulo, dia 12 de Outubro, das 10h00 às 18h30 com intervalo para almoço.
Faça sua inscrição através do e-mail assessoriamulti@gmail.com ou pelos telefones (11) 3862-8590 / (11) 99952-2440.
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance video. Or, in Canada at least, you can turn him or her into an intern.
This month, for the third straight year, the country's National Advertising Benevolent Society (NABS) is holding its Vintage Intern Auction, an initiative from Toronto creative agency Zulu Alpha Kilo that lets bidders get "revenge" on any of 12 notable executives and thought leaders from the business—by making him or her an unpaid intern for a day. Bidding starts at $2,000 for each victim, and all proceeds go to help the 1,300 families supported by NABS, which provides assistance to people in the communications and related industries who are suffering illness, injury, unemployment or financial difficulties.
Zulu Alpha Kilo again created the ads for this year's event, and they comically focus on the revenge angle. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," says Zak Mroueh, chief creative officer and CEO at Zulu Alpha Kilo.
Check out the work below, and scroll down to see which 12 Canadian ad leaders are for sale through the online auction. (Bidding ends Oct. 31.)
2013 advertising leaders up for auction: Claude Carrier – President, DentsuBos Mary Maddever – Vice President, Editorial Director, Brunico Publishing Brent Choi – Chief Creative and Integration Officer, JWT Lance Martin – Partner, Executive Creative Director, Union Creative David Crichton – Partner, Creative Director, Grip Limited Ian MacKellar – Chief Creative Officer, Ogilvy Simon Jennings – President, Gesca Angus Tucker – Partner, Co-Creative Director, John Street Mitch Joel – Author, President, Twist Image Kenneth Wong – Distinguished Professor of Marketing, Queen's School of Business Amber Mac – President, Co-founder, Konnekt; Co-host, App Central Christina Yu – Executive Vice President, Creative Director, Red Urban
CREDITS Client: NABS Project: Vintage Intern Auction Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Grant Cleland Writers: George Ault, Nick Asik, Japeth Kwan Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska Account: Nevena Djordjevic Digital Strategy: Emma Brooks Digital Producer: Ola Stodulska Web Developer: Richard Thirumaran Production Artists: Jamie Morren, Brandon Dyson IT Director: Gary Stothers Production Company: Partners Film Executive Producer: Gigi Realini Director: Neil Tardio Producer: Sandy Kelly Photography: Matt Barnes, Westside Studio Producer: Tara O'Malley Casting Director: Andrew Hayes, Powerhouse Casting Editor: Daniel Reis, Panic & Bob Producer: Taissa Callaghan Audio Director: Chris Tait, Pirate Web Development: Thinkingbox Software Development: Michael Vay Lee, Tim Wienrich Production: Chris Raedcher
The sole purpose of the product is able to glue things back together. In the world of child’s play, the game stops when the toy is broken. With 3M Multi-Purpose Super Glue, the game doesn’t have to end, it can be continued another day!
The sole purpose of the product is able to glue things back together. In the world of child’s play, the game stops when the toy is broken. With 3M Multi-Purpose Super Glue, the game doesn’t have to end, it can be continued another day!
Focus sur le récent travail de Martin Leon Barreto, un illustrateur et graphiste madrilène membre du collectif « Très ». Avec des superbes créations, cet artiste utilise à merveille l’aspect du bois pour imaginer des compositions graphiques de toute beauté. Plus d’images dans la suite de l’article.
The angrily-slammed door is an all too familiar sight (and/or sound) to many parents raising teens. Toronto-based agency UNION uses this to draw attention to the fact that youth mental illness often goes untreated, leading suicide to be the number two cause of death among teens in their new spot for Partners for Mental Health, a national, charitable organization aimed at transforming how Canadians think about and support mental illness.
The poignant spot, part of the “Right By You” campaign, begins with a series of door slams, followed by the text, “Living with a teen is hard.” We then see the mother of the first girl slam the door to her daughter’s room and break down in tears. The text, “Living without one is harder” fills in the (really fucking depressing) context. The spot then informs the viewer that “Suicide is the #1 cause of non-accidental death among youth” before calling on viewers to sign a petition encouraging governments to change the way they support and fund youth mental health.
To me, the most effective PSAs are simple, yet direct: they don’t hit you over the head with statistics or over-dramatized reenactments of tragic events. This spot certainly fits the bill. They wait until the end to mention that suicide is the number one cause of non-accidental death among youth, and it’s all the more affecting for having been tied to our emotions. It also manages to warn parents that seemingly normal youth angst can be a sign of an underlying issue without being preachy or overly alarmist about it. It’s easy to ignore issues like this, because they’re so hard to think about, but without changes they’re never going to improve. Kudos to UNION for a well thought out strategy to bring this often-overlooked issue to light.
Ano passado, os designers do estúdio londrino Vitamins fizeram uma pausa para organizar os projetos e colocar a agenda em dia. Com tantas tarefas simultâneas, a gestão do tempo parecia uma coisa distante. Eles precisavam de um método que os manteria organizados, algo visual, acessível e tanto tangível quanto online. A solução? Um calendário do tamanho da parede feito inteiramente de peças de Lego.
“De um lado, precisávamos de algo grande, claro e visual. Do outro, era preciso ser ordenado e legível para um computador.” (Adrian Westaway, Vitamins)
As peças são sincronizadas com o Google através de um software de reconhecimento de imagem, usando os recursos open source openFrameworks e OpenCV. Para que o Google Calendar se atualize automaticamente após organizar o Lego, basta tirar uma foto via smartphone e mandá-la para um email especial.
O sistema é simples: os quadros representam os meses, cada membros da equipe tem seu boneco personalizado e os projetos tem cores diferentes. Cada tijolo denota metade de um dia de trabalho, alocado para um determinado cliente. O resultado é uma tapeçaria de plástico onde é possível visualizar todos os dados da agenda durante 3 meses de trabalho.
Encontrar o equilíbrio entre a simplicidade da interação humana e as funcionalidades da tecnologia foi um dos desafios do projeto.
O escritório já usa o calendário há um ano com sucesso, enquanto seu sistema vai evoluindo no caminho. Há novas ideias como a de implementar uma webcam para sincronização automática em vez das fotos, e também formas de adicionar anotação de áudio nas peças.
Enquanto a Vitamins estuda como tornar seu software de reconhecimento de Lego aberto e disponível para todos, ficamos com a inspiração de encontrar nos lugares mais simples e lúdicos a tão esperada mágica da organização.
Quem nunca, na época do estágio ou no primeiro job, sofreu nas mãos de um chefe? Virou noites, abriu mão de fins de semana, feriados e foi até parar no hospital? Tudo bem que, para alguns, coisas deste tipo continuam acontecendo mesmo após anos de experiência, mas no Canadá, a agência Zulu Alpha Kilo dá uma chance para que profissionais se vinguem de seus chefes, transformando-os em estagiários graças ao NABS Vintage Intern Auction.
Em sua terceira edição, leilão coloca “à venda” 12 executivos e lideranças do marketing e publicidade do país, como Christina Yu, vice-presidente executiva e diretora criativa da Red Urban, Ian MacKellar, diretor criativo da Ogilvy e Angus Tucker, sócio e co-diretor criativo da John Street, entre outros. A lista completa pode ser conferida aqui.
O lance mínimo para se levar um dos profissionais é CAD$ 2 mil. Durante um dia, os participantes poderão atuar como estagiários, executando tarefas como criar uma estratégia, discursar, dar um seminário, limpar a cozinha, prestar consultoria, buscar o café e até liderar uma caminhada.
NABS, que significa National Advertising Benevolent Society, é uma entidade que ajuda profissionais da área de comunicação em questões relacionadas a doenças, acidentes, desemprego e dificuldades econômicas. Somente este ano, 1300 famílias estão sendo ajudadas.
L’artiste Gabriel Dawe, après le projet Rainbow Installation, revient avec cette superbe création ‘Plexus N°19″, installée dans l’atrium de la Villa Olmo à Côme en Italie. L’utilisation de nombreux fils de toutes les couleurs tendus à travers la pièce apporte un contraste des plus réussies. A découvrir dans la suite.
Moneysupermarket.com, the online comparison website, is to debut its latest television ad, “kid in a cake shop”, to promote finding better deals online by switching energy suppliers this weekend.
(TrendHunter.com) For artist Alessandro Diddi, tricking the human mind is the objective and inspiration behind his artwork. Diddi created 3D drawings with simply a pencil, paper and real-world objects.
If you’ve ever had a nightmare boss in advertising, Zulu Alpha Kilo’s latest spot for NABS Vintage Intern Auction should appeal to you.
The NABS Vintage Intern Auction auctions off “twelve notable executives and thought leaders,” to be used as interns for a day, for the Canadian charitable group NABS, who provide assistance for people in communications and related industries who need help due to illness, injury, unemployment or financial difficulties. Winning bidders can assign their interns to do anything from giving a speech or holding a seminar to cleaning up the kitchen or getting coffee.
The spot highlights the revenge aspect of the auction, with bidders attempting to win the right to boss around a truly awful Chief Creative Officer. At the center of the spot is the eventual winning bidder, a man with an eye patch who the CCO told, “If you can work from home, you can work from Intensive Care.” He outbids the woman the CCO called “Sarah in bed and then said ‘I’m so sorry, Diane,’ which isn’t [her] name either.” I don’t know what kind of work he has for the CCO, but it won’t be pretty. Perhaps cleaning the bathroom floor with a toothbrush?
As you can tell from the synopsis, Zulu Alpha Kilo isn’t afraid to push the boundaries a little bit with some risque humor, and the result is a spot that is actually funny. We’re guessing that since it’s for a good cause, no one will be offended. No CCOs were harmed in the making of this video. At least not any that didn’t deserve it.
Here’s the full list of the “interns” up for bids, in case your boss from hell is one of them:
Claude Carrier – President, DentsuBos
Mary Maddever – VP & Editorial Director, Brunico Publishing
(TrendHunter.com) Matt Weber made the transition from NYC cab driver to photographer in 1978 and has been documenting the city streets ever since; now, his photos have been collected in a glossy coffee table tome…
Freeview, the free to air platform, is set to launch a TV ad to promote its ‘Entertainment. It’s even better when it’s free’ campaign, during tomorrow night’s ‘X Factor’.
ISBA has welcomed the publication of a new Ofcom report on children’s media use, which found the number of children who own a mobile phone is declining for the first time since 2005.
Our Extractable contributor Dana Larson, who last stirred it up by talking content strategists, returns with a new post about web content. We don’t need much preamble anymore, let’s just pass the mic and let Larson take it away.
At a recent pitch, a member of the client team asked, “How much is too much web content? And how do I know when to get rid of content?” At a time when website page counts routinely—and often unnecessarily—surpass the thousands, this question was music to my ears. Obviously, there are situations when deep websites are needed—retailers selling thousands of products, media sites with vast libraries, educational sites, etc.— but the reality is that most pages of a website go largely unseen.
In a quick study of a handful of our clients, including a Fortune 500 healthcare technology provider, we found that, on average, 87% of the total website pages receive five pageviews or less in a month. It would be easy to assume that that’s a tremendous amount of content that’s just not pulling its weight, and for the most part it would be a safe assumption. But if one of those five pageviews on a page led to sales, then that web page is not useless crap, it’s just not your lead dog. My guess is that many other websites out there are in the same boat.
Aegis Media has bought the remaining 50 per cent stake in Edinburgh-based agency Media Vision and plans to merge the business with Carat Edinburgh to create Carat Scotland.
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