Hasta La Creative!

The 24-hour channel would mostly repurpose video and reporting already produced by CBS News, according to executives.

The Senate voted unanimously to confirm President Obama’s two picks for the Federal Communications Commission, Tom Wheeler as chairman and Michael O’Rielly as a commissioner.

(TrendHunter.com) These practical kitchen gadgets are designed to perform a specific task to help cut down on prep time and make the task easy.

Although not everyone can claim to be a chef, using these gadgets just…

Advertising Agency: McCann, Paris, France
Creative Directors: Romain Guillon, Pierre Rises
Art Director: Nicolas Boyer
Copywriter: Marc Platet
TV Production: Valérie Judek
Director: Julien Trousselier / Les Télécréateurs

Executives worked hard during a call with analysts to focus attention on the company’s film pipeline and an aggressive expansion into consumer products.

Não sei se foi o primeiro, mas desde que a Air New Zealand fez um vídeo de segurança engraçadinho – que já teve até sequência – parece ter inaugurado culhões no segmento. A Delta Airlines entrou na onda pouco tempo depois, e agora é a vez da Virgin America fazer o seu.

São instruções de segurança, aquele momento em que todo mundo aproveita pra ignorar solenemente, em forma de dança. Além da performance, o vídeo ainda conta com um texto espirituoso, tornando recomendações tão chatas – mas importantes – dignas de atenção instantânea.

Post originalmente publicado no Brainstorm #9
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McGarryBowen, New York, has picked up the creative account for luxury carmaker Maserati after a procurement-led review.

The agency referred calls to the client, which did not respond to a request for comment. Much of the marketing for the brand, including creative and media services, had been done in-house in recent years. Maserati in 2002 hired WPP’s Brouillard, but the agency closed in 2009.

Maserati has been owned by Italian car company Fiat since 1993; the company also owns Ferrari, Lancia and Alfa Romeo. Fiat bought a majority stake in Chrysler Group, which operates Chrysler, Dodge, Jeep and Ram, in 2009.

Continue reading at AdAge.com

Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear’s FRIGO brand underwear which is being introduced to America.

The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes.

Of the campaign’s approach, RevolutionWear CEO Mathias Ingvarsson said,”Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men’s underwear needs to be started.”

FRIGO’s claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men’s packages.

The zombie apocalypse drama is more popular than anything else on AMC.

For Best Buy, this holiday season will be all about showrooming.

The practice — where consumers visit a store to check out an item in person and then buy it online from another retailer, often at a lower price — has become a major concern for bricks-and-mortar retailers. In early 2012, Target famously sent a letter to vendors asking for help to thwart showrooming. Yet, less than two years later, Best Buy is using showrooming as a rallying cry.

“What a difference a year makes. The press couldn’t have been more negative about what was going to happen to Best Buy this time last year,” said Scott Moore, senior VP-marketing. “At the root of it there was a theme around how showrooming would be the final straw, the thing that just knocked us out.”

Continue reading at AdAge.com