VisualLeader 2013, The Best of Magazines And Internet displays the works of the nominees and winners of last year LeadAwards, Germany’s most prestigious print and online media award. Photo reports, fashion shoots, advertisement, blogs, etc. That made for a great afternoon so without further ado… continue
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Eric Cosper, Michael Aimette
Group Executive Producer: Anthony Nelson
Producer: George Sholley
Copywriter: Judd Counsell
Art Director: Anne Lac
Director of Music and Radio Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Senior Account Director: Peter McCallum
Account Managers: Lindsey Conklin, Sam White
Assistant Account Executive: David Slifer
Production Company: Chelsea
Director: David Gordon Green
Director of Photography: Simon Duggan
Music House: Human
Edit House: MacKenzie Cutler
Editor: Ian MacKenzie
Visual Effects House: Framestore
Audio Mix: Sonic Union
Mixer: Michael Marinelli
(TrendHunter.com) Valentin Yudashkin Spring 2014 Ready to wear collectoion showcased exciting color combination and graphic prints. The models donned pieces in gorgeous saffron yellows, sharp teals and palatinate…
October 29. Assassin’s Creed IV: Black Flag comes out October 29, finally, which will end the drawn out advertising campaign that includes updates about historical paintings and a number of televised spots. It’s about time. Almost, since we still have three weeks. But, Ubisoft and Mistress have released a strong 60-second spot that should hold gamers over until October 29. Unless, of course, you want to play the Microsoft Windows version, which doesn’t come out in America until November 29. So, there will probably be more ads.
But, this spot is a finely-crafted clip of tension, impressive graphics, and enough rebellious plot to make even apathetic gamers take notice. The spot includes a compelling structure centered on the tattoos of Edward Kenway, the game’s main character. The tattoos cleverly connect camera movements and story transitions, making the commercial a bit more than just a simple trailer. The Assassin’s Creed brand may not bring in Grand Theft Auto money ($800 million in one day), but it’s one of the most successful franchises out there. This ad does the latest sequel justice. Credits after the jump.
Working to regain its footing at home, Tesco, the U.K.’s biggest retailer, has gotten into the tablet business.
The Hudl, a 7-inch Android device launched Sept. 30, sells for $190, or as little as $90 with loyalty-card points. Given the pricing, it’s unlikely to be a huge profit driver for Tesco. Instead, the company sees an opportunity to drive its brand into more of its customers’ day-to-day activities. This week Tesco will launch a campaign emphasizing the device’s accessibility in a series of films.
According to eMarketer, two-thirds of Brits don’t use a tablet regularly, and with around 20 million customers each week, Tesco clearly has the potential to reach many of those tablet-free homes.
Could a nearly 20-year relationship between DDB and Wells Fargo be coming to an end? Not sure yet, but late last Friday, we first heard that the San Francisco-based financial institution was putting its lead agency account into review. After some follow-up this morning, we received this brief comment from a spokesperson for the brand that basically confirms it: “We are very proud of our advertising. As we continue to evolve our brand to align with our growing business and broader marketing and brand strategies, it is the right time to explore agency options.”
DDB California, appropriately enough, handed ad duties over the years for Wells Fargo, which of course also acquired Wachovia back in 2008. DDB still currently serves as lead ad agency for the brand but we’re checking to see if they’ll defend the account. We’ll keep you posted if and when we hear more.
Focus sur Carlos Alberto, un menuisier portugais qui possède un talent indéniable pour travailler le bois. La preuve, avec ce modèle « Vespa Daniela », une superbe réalisation qui permet d’obtenir ce véhicule fonctionnel et ce scooter splendide. A découvrir en détails et en images dans la suite de l’article.
(TrendHunter.com) The editorial ‘Other Planet’ by Katarzyna Stach shows a female model with a powerful presence. The warrior stands in gold armor by the sea side where she meanders down the shore line….
A gente já mostrou por aqui o trabalho dos criativos do 1A4 Studios, que entre outros projetos em animação, costumam criar speedruns de grandes sucessos do cinema. Já tiveram suas histórias contadas em 60 segundos filmes como Star Wars – Uma Nova Esperança, Matrix, O Grande Lebowski e De Volta para o Futuro I, entre outros. Agora, é a vez Pulp Fiction, o grande clássico de Quentin Tarantino, ser resumido em um minuto.
Desta vez, o desafio foi transformar as histórias de Pulp Fiction em uma sequência mais linear, mas sem matar a graça do filme. O resultado ficou bacana, à altura de outros speedruns feitos pela trupe.
E se você quer saber qual é o próximo, uma votação pública realizada no canal do 1A4 Studios no YouTube elegeu Clube da Luta. Agora é aguardar para ver o que vem por aí.
Chrysler Group CMO Olivier Francois likes to roll the dice when it comes to marketing. But Mr. Francois may be taking his biggest gamble yet by casting Will Ferrell’s fictional “Ron Burgundy” character as pitchman for the 2014 Dodge Durango SUV.
Since giving ANA attendees a sneak peak on Friday at the spots in which Mr. Ferrell reprises his character from the 2004 comedy “Anchorman: The Legend of Ron Burgundy,” Chrysler broke the campaign on “Saturday Night Live” and ran it during NFL football telecasts this weekend. That’s just the first installment in a campaign by the Detroit-based auto maker and Paramount Pictures to co-promote Durango and the sequel, “Anchorman 2: The Legend Continues,” which hits theaters Dec. 20.
In an interview, Mr. Francois was typically enthusiastic about the spots and Mr. Ferrell’s performance. The Detroit-based auto maker and ad agency Wieden & Kennedy turned over almost full creative control to the Mr. Ferrell and his Hollywood creative team, said Mr. Francois.
Com direito a cachoeira, borboletas e arco-íris, a nova obra do Banksy é um jardim dentro de um caminhão. A arte itinerante vai percorrer diversos pontos de Nova York, como parte do projeto “Better Out Than In”
Quem liga para o número 1-800-656-4271 e disca 3, pode ouvir um áudio-guia do jardim. O conteúdo está disponível também no site do artista.
As pessoas formando filas e tirando fotos do jardim me lembraram as declarações críticas do próprio Banksy no documentário “Exit Through the Gift Shop”. Será que a galera da metrópole ainda lembra que existe natureza por aí, que não dentro de um caminhão sujo?
Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).
The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.
“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.
The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.
Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump. continued…
Ever have that dream where you look down and realize you're wearing only your underwear? Not me. That dream's for losers. The people in Crispin Porter + Bogusky's first work for Fruit of Loom don't seem to mind it, though. In fact, they've never felt better.
One ad features a pit crew at a racetrack working in their boxers, as jokey narration assures us, "This crew's not having to recalibrate their own nuts and bolts in front of 20 million fans." In another, stuntwoman Mickey Facchinello, clad in bra and panties, leaps from exploding buildings and over exploding cars while shooting a ninja-commando movie, as we're warned, "Do not attempt unless you’re a professional on a closed course wearing the right underwear." Ha ha, "professional" is such a funny word. The "Start Happy" tagline reinforces the message that beginning with the right underwear makes everything better.
In a related promotion, the brand is offering free underwear to thousands of LinkedIn users who find new employment in October. (They might consider wearing proper business attire over those freebies on the first day, just in case.)
The accent throughout is on comfort, never a bad strategy for the category, though the goofy Fruit of the Loom mascots are sorely missed. (Rock on, Giant Singing Apple—I love you, man!) The new stuff is certainly fun and fresh—one hopes it's fresh, at any rate. Still, it doesn't quite scale the dizzying heights of Paul Smith's recent underwear endeavor.
Découverte de l’artiste canadienne Myriam Dion qui découpe avec talent différentes images. Utilisant l’outil du scalpel à la perfection, cette étudiante à l’Université du Quebec arrive à donner une harmonie et une singularité à ses œuvres. A découvrir en détails sur son site et dans la suite de l’article.
In more people news for a sec, tipsters were right as usual as we’ve received confirmation that Zach Pentel and Rebecca Nadilo, who have each spent 18 months give or take at BBDO New York on the digital strategy side, have taken on larger roles at the agency. Their new shared title? SVP/digital strategy director. The pair will report to BBDO NY head of planning Jeff Kenyon, who was elevated to head of planning at the agency back in May. Prior to BBDO, Pentel headed up social strategy at Martin|Williams among other things while Aussie native Nadilo’s resume includes stints on the brand planning side at M&C Saatchi.
In addition to the new promotions, BBDO NY has also appointed PHD/West alum Jonathan Vu as SVP/digital strategy director, which calls for him to oversee the AT&T account.
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In more people news for a sec, tipsters were right as usual as we’ve received confirmation that 