The video game has beaten sales records for the edgy and violent adventure series, earning more than $800 million in sales for its first day on store shelves.
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Congrats on the job, we’ll see how long you last.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5
NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that’s both tongue-in-cheek and foot-in-mouth.
Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod
Published: September 2013
I can’t make it, something better came up.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5
NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that’s both tongue-in-cheek and foot-in-mouth.
Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod
Published: September 2013
You look amazing, in the right light.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5
NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that’s both tongue-in-cheek and foot-in-mouth.
Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod
Published: September 2013
Are you a fan of jorts? No matter. You will be wearing them daily after you move to Cleveland and start working at Brokaw.
Two weeks ago, the 54-person agency rolled out geo-targeted banner ads on Mediabistro, Facebook, LinkedIn and Twitter encouraging ad people in the larger markets to come and be a big fish in little old Cleveland. Among the perks promised in the ads: that your salary will get you a mansion, and that you'll look "slightly more attractive" than you looked in that bigger town with all those beautiful people. The ads link to brokaw.com/recruitment, where you can actually try to make this Cleveland dream happen.
Brokaw says it's gotten more than 200 résumés from creative, strategic, media, and digital people at agencies like Mullen, Crispin Porter + Boguksy, Draftfab, Young & Rubicam, Taxi, Leo Burnett and Ogilvy & Mather. This is "proof the best culture can attract the best talent," the agency tells us. "Even to a city that still thinks 'jorts' are cool."
More ads below.
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Could Lego get any cooler? In the past few years the Danish toy has gone from something your kids play with to cult darling of the uber-geek hipster set. This Belkin iPhone case is the latest accessory to get in bed with the bricks. Not only can you build Lego onto the back of the case, you can make your phone part of your Lego creation.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
To celebrate Queer Lisboa 17 – the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous clichés on film history: the “Battle Speech”.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Art Director: Andre Navarro
Copywriter: Richard Warrel
Agency Producers: Pedro Silva, Rita Santos
Production Company: Sync
Director: Pau De La Sierra
DoP: Andre Szankowski
Editing: Bruno Calado
Wardrobe: Carlos Soares
Make-up: CAUÊ
Sound: Marcelo Lourenco / Dizplay
Oh to be a creative working on a game account. It’s like the perfect storm of childhood dreams and adult access to big boy toys. In this case, the creatives are from twofifteenmccann and the game is Forza Motorsports 5 for Xbox One.
The creative team bolted a camera onto the engine block of a McLaren 12 supercar and turned that camera on 680 printed aluminum panels while the car drove at 120 miles per hour turning the whole thing into the coolest flipbook ever.
Given that we’ve already shown you Microsoft’s ill-fated iPhone parody video, “A Fly on the Wall in Cupertino,” we risk beating a dead horse by showing you “Introducing iPhone 5c — For the commoner,” a clip created by Austin-based comedy shop Humordy. But does it really count as beating a dead horse if we’re just pointing out that other people keep beating a dead horse by making fun of Apple?
OK, fine, you’re right, it does count. Then again, “For the commoner” takes a slightly different tack in ridiculing Apple: It focuses on decoding Apple’s self-conscious marketing of the 5c (e.g., Apple design chief Jony Ives describing it as “beautifully, unapologetically plastic”). Apple investors wanted the company to introduce a cheaper phone for emerging markets, and so Apple did that (sort of), but of course just can’t come out and say that. But Humordy can — by putting words in the mouths of fake, self-congratulatory Apple execs in this parody. Words like, “We thought, We’d like some of that poor-people money. So we designed a more less advanced version of our previous products and marketed them toward this new emerging demographic”
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.
Sony Argentina launches its newest product: The Action Cam, a video camera specifically designed for extreme situations such as extreme sports. They wanted to do it in a non-traditional way, and this is how Aldo, the extreme dog was created. The idea shows the product features in totally different way. Aldo is a dog that, through his adventures, shows how the camera can be used in sports such as jet sky, kart racing, hang gliding, diving, and other adventure sports. The story and adventures of Aldo can be followed on the website www.aldoextremo.com.
Advertising Agency: Interactivity, Buenos Aires, Argentina
Creative Directors: Gustavo Mames, Ariel Kogutek
Production Company: TurboTrueno
Audio Production: Indigo Música
Après son focus sur ses autoportraits absolument incroyables, l’artiste hollandais Levi Van Veluw a imaginé une récente série d’illustrations réalisées au fusain. Des créations splendides réunies sous le nom de « The Collapse of Cohesion » à découvrir en images dans la suite de l’article.
Don’t act like a circus clown.
Get insurance.
Advertising Agency: GForce/Grey, Almaty, Kazakhstan
Creative Directors: Yevgeniy Kostylev, Vasyl Khomko
Art Directors: Nikita Frankovskiy, Sergey Starykh
Copywriter: Bolat Elmuratov
Senior Designer: Semion Mischinenko
Creative Producer: Askhat Abzhanov
Photographer: Emil Amriev
Production company: AnyKey
Published: September 2013
After cruising in troubled waters for the past couple of years, Carnival is boosting its marketing budget and unleashing a new ad campaign, in the hopes of convincing travelers to book vacations with the company.
The campaign is the first big ad push since Carnival’s been embroiled in a myriad of PR problems. The cruise line says it will spend more than $25 million on the campaign between September and December — a figure it says is “substantially higher” than is typical. Indeed, in all of 2012, the company spent $27 million on measured media, according to Kantar Media. And in the first half of this year alone it has spent $15 million. The campaign is slated to continue through the first quarter of 2014.
The new marketing effort is a major departure from the brand’s past ads. Notably, the new campaign — which is called “Moments that Matter” and was handled by the cruise line’s longtime agency, Havas-owned Arnold in Boston — does not take place on a cruise ship. Rather than touting cruise-ship staples such as pools, water slides, fancy drinks with umbrellas and dinner buffets, it tugs on the heartstrings and focuses on the lasting memories created by families on vacations.
The special will be based on the long-awaited biography by Bill Zehme, “Carson the Magnificent: An Intimate Portrait.”
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You know you have an advertising hit when the parodies start rolling in. Here is Funny or Die's take on the grand new Chipotle "Scarecrow" ad. The parody is just a joke, but it's not the first time the video has been labeled dishonest.
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As paródias de corporações e cultura pop sempre estiveram presentes na série “Grand Theft Auto”. Quem jogou se lembra bem da eCola e do Burger Shot, por exemplo.
Em “GTA V” as piadas continuam, e uma delas é o universo de redes sociais, roubo de dados, lançamento de smartphones e falta de privacidade. A primeira missão do personagem Lester envolve a empresa chamada Lifeinvader, uma paródia do Facebook.
Você pode visitar o escritório da companhia, e observar pelas paredes e diálogos todas as referências a rede social de Mark Zuckerberg, incluido comentários sobre o CEO da Lifeinvader ter roubado a ideia dos sócios.
Na sede da Lifeinvader, tem inclusive um grafite muito parecido com o que está nas paredes do Facebook real. Além do comercial de um tablet (abaixo), Lester ainda pode assistir ao keynote da empresa, que está prestes a anunciar o lançamento de um novo celular que vai “mudar o mundo”.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Dual Washer is about to reduce the amount of pink shirts in the world.
Designed by Ji Young Song, the Dual Washer is a washing machine with a catch; the circular machine has two separate…
Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional.
I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of their chest thumping. Where things go wrong for me is when well-meaning people become lifeless and shameless hucksters.
On Twitter, in particular, people with promotional objectives in mind often use automated software to deliver a stream of supposedly worthwhile updates.
Why would people use robots to keep their Tweet stream full and fresh? The short answer is they bought a bill of goods sold to them by everyone from FastCompany to the legions of self-help marketers trolling the ‘tubes. The idea being that more content brings more followers and more followers means more potential leads and greater social influence.
Buffer–a service with one million users broadcasting phantom Tweets–says it’s a “smarter way to share.”
Be awesome on social media. Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!
Did you think, like me, that Twitter and Facebook and the rest were conversational platforms? They can be used this way, just like they can be gamed by people with something to sell.
I know I can simply unfollow all the ritual self-promoters, and so can you, but they will continue to exist and continue to make lame attempts at growing their influence online. So, unfollowing does nothing to solve the problem, it just mutes the mess on an individual basis.
Allow me make this clearer: I can’t get to know you if you’re not present. And I can’t get to know you by the articles you link to.
Maybe you don’t want to be known. Maybe you prefer the idea that you’re a personal brand, rather than a human being with countless vulnerabilities. As we know, the real-world looks quite a bit different from the projections we see on in our social streams. In reality, people are afraid, alone, angry, confused and many other difficult things that rarely get communicated.
In other words, the complexity of human existence is not coming through loud and clear in social. From a business perspective, you may wonder why the complexity of human existence matters. It matters because business is personal. I don’t want to do business with an automaton. Do you?
The post Scheduling Your Tweets? Congratulations, You’re A Broadcaster appeared first on AdPulp.
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