Coup de cœur pour Victor Napreyenko, un photographe originaire de Lettonie. Passionné par la nature, cet artiste nous offre une série de clichés en noir et blanc qui immortalise avec talent des toiles d’araignée. Un rendu d’une grande qualité à découvrir en images sur son portfolio et dans la suite de l’article.
In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn’t for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn’t the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn’t interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins
Published: August 2012
With fewer than 5 million users, it’s a minnow among big fish like Pandora, Spotify and Clear Channel’s iHeartRadio, as well as presumed giant iTunes Radio.
But Long Island City, N.Y.-based Songza has built a buzzy little existence with an entirely different take on a music service. You don’t pick songs or albums at Songza. Indeed, there are none to be seen. Instead, you pick a mood, an activity or a state of mind. Tell Songza what you’re doing and a staff of 50 DJs, musicologists and music nerds give you three playlists to choose from.
“Our objective is serving users’ needs for what they are doing right now,” said CEO Elias Roman, 29. “We view ourselves as that thing that makes what you are doing better.”
Freedom is being able to create your own way.
Advertising Agency: Do It Comunicação, Rio de Janeiro, Brazil
Creative Director: David Faraco
Art Directors: Andrezza Vantini, Igor Fernandes
Copywriter: Eduardo Kaizer
Published: September 2013
Freedom is being able to create your own way.
Advertising Agency: Do It Comunicação, Rio de Janeiro, Brazil
Creative Director: David Faraco
Art Directors: Andrezza Vantini, Igor Fernandes
Copywriter: Eduardo Kaizer
Published: September 2013
Leaving a phone plugged-in takes up a lot more room than you think.
Advertising Agency: Havas Worldwide, Paris, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator 3D: JEF
Published: September 2013
Leaving a television on stand-by takes up a lot more room than you think.
Advertising Agency: Havas Worldwide, Paris, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator 3D: JEF
Published: September 2013
Leaving a light on takes up a lot more room than you think.
Advertising Agency: Havas Worldwide, Paris, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator 3D: JEF
Published: September 2013
Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.
“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)
It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Uma das melhores coisas de “GTA V” é que continua com a boa e velha fórmula característica de toda a série “Grand Theft Auto”. Porém, tem algo grandioso como base de tanto tiro e perseguição, que parecia impossível de ficar muito melhor do que em “GTA IV”: a cidade.
Los Santos é uma simulação de vida digital impressionante, massiva, caótica, que parece ter vontade própria. Esse é o verdadeiro segredo da Rockstar. Sem o marco tecnológico que são essas cidades virtuais, a franquia “GTA” seria apenas mais um game de ação.
Dois vídeos demonstram bem essa excelência de um mundo virtual. O primeiro, acima, é um time-lapse que revela o ciclo de diversos dias em Los Santos, com amanhecer, pôr do sol e noite. Com chuva e neblina. Em 2010, publiquei aqui um vídeo semelhante que exibia o universo de “Red Dead Redemption”, também da Rockstar.
Abaixo, o canal GermanScientistTV faz um apanhado de diversos micro-detalhes que exemplificam a obsessão dos game designers pelo realismo em cada textura, animação e pedaço de código, até nos chinelos.
Arrecadar 1 bilhão de dólares em apenas três dias deve ser muito bom, mas dá um trabalho danado.
Post originalmente publicado no Brainstorm #9
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Voici en exclusivité sur Fubiz, le dernier clip de Thomas Azier illustrant le morceau « Ghostcity ». Réalisée par Sander Houtkruijer, cette vidéo nous offre une ambiance électrique, avec des jeux de couleurs très réussis entre le rouge et le bleu. A découvrir en images et vidéo dans la suite de l’article.
For anyone who avoided picking up this year's September issue of Vogue because it would cause back trouble to carry around, here's another option—an ad-free version is for sale on Craigslist, with all the advertisements either cut out or blacked out. This allows you to enjoy an "uninterrupted read" without all that pesky filler.
The only problem? The price. "I calculating the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads," says the seller. "This was the amount advertisers spent so you could buy your copy of VOGUE at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you." That explains the asking price of more than $4 million. Seems maybe they forgot to divide that by the number of issues printed?
Full text of the Craigslist ad below. Via PSFK.
I am selling an "Ad-Blocked" issue of Vogue US, September Issue 2013. What I did was to cut out all the pages with advertisements, and left only the articles. For the pages I couldn't remove, I went over them with a big fat permanent marker. Now you can enjoy an uninterrupted read of the most anticipated issue of this fashion bible.
If this price is a little higher than you anticipated, let me explain. By referencing VOGUE's media rate cards, I calculating the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads. This was the amount advertisers spent so you could buy your copy of VOGUE at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you.
There is good news though: the rate card did not include premiums for this being a "September Issue", which I am sure will bump the price up even more.
So what are you waiting for? This is a steal!
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(TrendHunter.com) For Annaleena, clothes are just as nice on the wearer as they are off it, and it’d be a shame to lock them away in the dark; which is why the hand-forged clothes hangers show them off in full light….
It’s nearly impossible to miss one of Hard Rock Cafe Chicago’s most valuable items, Jimi Hendrix’s guitar, displayed in the entrance.
The guitar is an archetype of the brand’s vast memorabilia collection — one of 74,000 items — Hard Rock International displays in 54 countries in its 170-plus cafs, hotels and casino properties. The company has expanded over the years well beyond the cafs and memorabilia, into the hotels, casinos and even parks.
Now, however, the chain is going back to its rock roots by putting the focus back on music rather than memorabilia. In June 2012, it launched Hard Rock Records, which funds production of artists’ albums, but allows them to keep ownership of the recordings and profits from the release. Albums are released via digital platforms and in physical form for sale on the road.
Hmm, we’re awaiting word on the matter but we’re hearing that Momentum is going through an, um, Momentum shift? Where the hell are they? Well let’s let this memo clear a few things up.
“As the marketing landscape continues to evolve, so must our organizational strategy and structure. With this in mind, I am excited to share the news that we are repositioning the Live Event Production and Integrated Production teams into a single Production team. Together they will specialize in creating total brand experiences in all physical and digital spaces. While these teams already work closely together, this shift to a single department will enhance our ability to deliver a product that brings forward the level of innovation and quality our clients demand. This shift is accompanied by the following leadership changes in North America:Peter Office is a leader who has made a significant contribution to Momentum over the past six years. Outside of his work as head of our live events practice, Peter has served on our executive board, led our Chicago agency and recently our global Talent Team. For many years before joining Momentum, Peter successfully led a company of his own and he has made the decision to reestablish his business with Momentum as his first client. He will continue to consult for us and maintain an office in Chicago for the foreseeable future.
New Career Opportunities Daily: The best jobs in media.
Well wookiee here. Portland, Ore., ad agency Sincerely Truman is getting itself some publicity—almost half a million YouTube views since Thursday—with this two-minute-plus clip offering director J.J. Abrams tips on how not to "mess up" Star Wars Episode VII. The video and accompanying website recommend keeping true to the adventurous "frontier" spirit of George Lucas's 1977 original by telling a "gritty" story that doesn't overanalyze the power of the Force and eschews unnecessary cuteness (comic-relief aliens and such).
Sincerely Truman seems to have plenty of time on its hands, because it's also working up a Star Wars petition to present to Disney, which is set to release Episode VII in 2015. Since movie studios always do exactly what fans ask, that sounds like a surefire plan to me.
The upcoming film, which takes place after the events of 1983's Return of the Jedi (yay!) and is designed to launch a new Star Wars trilogy (good lord!), will reportedly feature appearances by Harrison Ford, Carrie Fisher and Mark Hamill, a trio that fans just might remember from a long time ago in a galaxy far, far away. Oddly, my personal demand for more Jar Jar Binks has gotten surprising little traction. Ye gods, whatta meesa sayin'?
Via Mashable.
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Passionné de typographie, Rizon Parein nous propose de découvrir avec la série « Objects » ses dernières créations 3D. Ce projet personnel, visuellement très impactant, démontre tout l’étendue du talent de l’artiste belge. A découvrir en images sur son site et dans la suite de l’article.
Ao longo de três anos, o fotógrafo e cineasta Gioacchino Petronicce criou um arquivo com mais de 80 mil fotos, registrando o cotidiano de cidades como Paris, Barcelona, Hossegor, Veneza, Toulouse, Martinica, Nova York e Montpellier, entre outras. Agora, ele nos convida a descobrir este arquivo com Pictures, um vídeo em stop motion que revela um pouco do raciocínio do fotógrafo, da ideia original até a imagem final.
“Pictures fala sobre a fotografia e o fotógrafo. Aqui, o fotógrafo está se movimentando pelo espaço para descobrir um evento em particular. Quando ele o encontra, ele apenas aperta o botão e… click! Com este experimento, eu tentei descrever minha visão sobre ‘como eu posso fazer uma fotografia?’ É como um jogo, com tempo, aceleração, pausa e recomeço”, diz ele na descrição do Vimeo.
Ao som de Clair de Lune, de Debussy, o vídeo parece um projetor que avança rapidamente ou demoradamente para chegar ao momento decisivo. Aliás, a escolha da música aqui não poderia ter sido mais adequada, combinando perfeitamente com as belíssimas imagens em preto e branco. Deslumbrante.
Post originalmente publicado no Brainstorm #9
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Unite is poking fun at the wealth of the Coalition Government in a poster ad created by TBWA\London to coincide with the Conservative Party Conference.
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