Après Homage to the Lost Spaces, l’artiste Mike Hewson revient avec de nouvelles illusions d’optiques géantes d’une grande qualité. Réalisées après un tremblement de terre à Christchurch en Nouvelle-Zélande pour camoufler les travaux, ces oeuvres magnifiques sont à découvrir dans la suite.
As you may have heard, real-time time bidding is a burgeoning practice in the interactive space. And, since we’re talking real-time here ans in, you know, real-time, making sure your ads get served as fast as possible is, well, kind of important. In this interview, engageBDR CEO Ted Dhanik explains why speed is important and why it’s crucial to a brand’s online advertising.
In the interview, Dhanik note that brands running global campaigns from servers in the US risk the possibility of consumers leaving the page before ad load.
In this instance, the advertiser loses a potential customer and the publisher loses revenue.
Dhanik claims one of the biggest challenges brands launching global ad campaigns face is that many ad servers are based in the US. Touting his own company’s offering, Dhanik says “engageBDR offers global ad serving on 9 date centers with hundreds of dedicated servers around the world with average load time of one millisecond.”
Com o objetivo de demostrar a natureza única da tecnologia usada para desenvolver o Nike Free Flyknit e também causar comoção em seu lançamento, a Nike China apostou em uma mídia externa, porém usando o outdoor de forma inusitada.
Em parceria com a Wieden+Kennedy, as equipes montaram um espetáculo público para quem passasse pela Nanjingdonglu (Nanjing East Road) em Xangai, uma das vias mais movimentadas da cidade.
Três trabalhadores vestidos com uniformes da marca subiram em frente ao outdoor pendurados em estruturas de apoio e, durante o dia todo, foram colando tiras de tecidos que, juntas, deram vida ao tênis.
A fachada da loja da Nike na avenida serviu como apoio para o enorme outdoor desenvolvido. Em trocadilho com live painting, a ação foi apelidada de live weaving, enfatizando o Nike Free Flyknit e sua qualidades de “vestir como uma meia”.
Post originalmente publicado no Brainstorm #9
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Dannon will return to the Super Bowl after sitting out last year, buying a 30-second spot to promote its Oikos Greek yogurt brand on Feb. 2.
The marketer made its “big game” debut in 2012 with an Oikos Greek spot featuring actor John Stamos. But Dannon sat out last year’s game because it wanted time to evaluate the long-term viability of its Oikos Greek brand, which launched in mid-2011, as well as the sustainability of the relatively young Greek segment, said Michael Neuwirth, senior director of public relations for Dannon Co.
Fox, which will air the Super Bowl from MetLife Stadium in East Rutherford, N.J., is said to be fetching anywhere from $3.5 million to $4 million per 30-second spot.
Dizer que Saul Bass foi um dos designers mais fodões que o mundo já conheceu é chover no molhado. Apesar de sua intensa produção criativa, são seus trabalhos para a indústria cinematográfica que costumam ser mais lembrados. Todo mundo sabe que ele fez história ao criar as sequências de abertura de filmes como Psicose, Anatomia de um Crime e Um Corpo que Cai, de Alfred Hitchcock, além de A Guerra dos Roses e da versão original de Onze Homens e um Segredo, só para citar alguns exemplos.
Assistir a qualquer um destes trabalhos é ver a arte em movimento.
Mas tem também os pôsteres… Entre o final da década de 1940 e começo dos anos 1990, Saul Bass aplicou sua filosofia de tornar as coisas belas em diversos cartazes de filmes, sendo que os mais significativos foram reunidos em uma galeria do site Film.com.
“O texto e as imagens em si foram muitas vezes tratadas de forma semelhante a um logo ou um símbolo forte, simples, memorável, metafórico, e facilmente aplicado a quaisquer outras aplicações gráficas”, diz o texto de abertura.
O site também chama a atenção que não foram incluídos nesta galeria os pôsteres que são erroneamente atribuídos a Bass, como é o caso de West Side Story. Abaixo, alguns dos cartazes reunidos pelo Film.com. A galeria completa você confere aqui.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Neckties are a focal point of most outfits and are often used to communicate a specific message about the person wearing it. The PlexiTie adds a whole new layer of possibilities in this category….
Claes Nilsson, the president of Volvo Trucks, talks up the Volvo FMX while standing—it is soon revealed—on a truck being suspended over the water by a crane in this crazy YouTube video, which calls out its own craziness. (There's "no trick filming," the automaker assures us.) I'm not a fan of ads calling attention to their own composition—that "needs a hook" line grates on me like sandpaper—but there's something undeniably endearing about a man in a suit wearing a hard hat. Plus, you have to admire the bluntness of the stunt, and its effectiveness (almost 700,000 views in two days). As the top YouTube comment saliently wonders of the FMX: "How? can it possibly carry the weight of his balls?"
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Let’s just put it out there. Facebook is very puritanical when it comes to breastfeeding and boobs. The social network just can’t handle the fact they are a part of life. The most recent “offense” to Facebook’s distaste for boobs was illustrated when it banned an an for Christmas Island’s Bird’n’Nature Week.
Wait, what? Yes, you read that right. Facebook banned an ad promoting a nature appreciation week. The ad from the Australian island invited eco-tourists to come appreciate the island’s offerings, specifically, the Red-footed Booby, the Brown Booby and the Abbott Booby. Yes, they banned the ad because they didn’t like the fact these birds are referred to as Boobies.
OK, OK, it might have been the ad’s suggestive headline which read,”Some gorgeous shots here of some juvenile boobies.” Facebook claims the ad breached the site’s guidelines by “addressing the age, gender or sexual orientation of users on Facebook.” Wait. So Facebook users are birds? We’re confused.
And so is Linda Cash, marketing manager for the Christmas Island Tourism Association who said,”We presumed our original advert was blocked automatically so we appealed to Facebook directly who re-affirmed the campaign was banned due to the sexual language, particularly the use of the word ‘boobies.'”
And, perhaps, driving home the point Facebook just might be a little over-bearing when it comes to analyzing an ad’s content, Sam Collins, founder of London-based Ethos Travel which offers trips to Christmas Island said, “By blocking the tourist boards campaign, one of the world’s great eco-tourism destinations is being deprived of its lifeline because someone at Facebook cannot comprehend that a Booby is a bird.”
Simon Redican, the managing director of the Radio Advertising Bureau, talks us through some of the most significant changes to radio over the past ten years.
Jesus. Where do we start. OK, the easy stuff first. At 2:32, this “viral video,” created by Hamburg-based Kinematograph 27/7, is two minutes longer than it needs to be. Second, these are supposed to be cops in NYC? With those accents? Third, why would a cop be such an asshole to a couple of onlookers? Fourth, who the hell would stick their arm into a dark hole without knowing what’s in it? And fifth, who the hell takes a cow for a walk in New York city? Watch at your own risk.
The Pod, designé par Formwerkz Architectz, est le tout nouvel hôtel capsule de Singapour. Les cabines empilées les unes sur les autres, caractéristique première des hôtels capsules, sont plus spacieuses et offre un peu plus d’intimité. Un très bel hôtel, magnifiquement réalisé, à découvrir en images.
(TrendHunter.com) When the 2014 Audi R8 Spyder was released, the company proved that they mean business. Not only has the brand been able to keep the features that made the flagship vehicle popular, but they have…
In an exclusive interview with (surprise) The Washington Post today, Amazon CEO Jeff Bezos kind of, sort of reveals his plans for the paper. It’s his first interview since the Aug. 5 announcement that Bezos is buying the American journalistic institution for $250 million, and the paper offers an optimistic take in its headline: “Jeffrey Bezos, Washington Post’s next owner, aims for a new ‘golden era’ at the newspaper.”
The money quote comes in this paragraph:
“If we figure out a new golden era at The Post . . . that will be due to the ingenuity and inventiveness and experimentation of the team at The Post,” he said. “I’ll be there with advice from a distance. If we solve that problem, I won’t deserve credit for it.”
The PhotoKinetic bus est une création de l’artiste catalan paysagiste Marc Grañén. Pour lui, les espaces verts urbains sont cruciaux pour notre environnement et rappelle le principe de la photosynthèse avec cette création proposant un toit de bus avec un jardin, alliant beauté et protection de la nature.
(TrendHunter.com) Ben Marcin has been able to evoke serious emotion out of the pictures he takes, and this series is a sad depiction of neighborhoods that no longer exist.
Marcin went into areas in Camden,…
Prudish U.K. Prime Minister David Cameron wants to ban porn and “sexual propaganda aimed at minors” from the Internet in Britain. The controversial proposal has stirred up quite a debate in the U.K., with heated arguments from both sides.
Henrik Düfke & Felipe Montt, two advertising creatives based in London, have created the perfect solution: erasing the explicit content from pornographic films so the viewer can enjoy the plot and top-notch acting taking place between the sex scenes. Their site, www.cameronporn.com features both modern and vintage porn, with all the sex bits edited out. The results are predictably hilarious, and are a great way to satirize Cameron’s misguided attempts at censorship while reminding us just how ridiculous porn films are.
Some highlights include “El Diablo Loco,” featuring a Spanish-language devil eating chicken, along with some comical cuts; “Peeping Dwarfs,” which features, you guessed it, peeping dwarfs spying on Snow White (we’re guessing that Disney didn’t authorize this one); “A Handy Electrician,” which concludes with the line, “Oh my, let me take a look at it”; “Mum Joins The Party” with a hilarious cutscene and perhaps the worst acting on display in any of these films; “Help Me Doctor’s” bizarre, “Nurse, Ms. Lovelace is done with her bubbles”; and “One Large Pepperoni,” which is pretty self-explanatory. But we won’t give them all away, check out the videos on their website. Surprisingly safe for work.
New Career Opportunities Daily: The best jobs in media.
Whether they're nourishing babies or enriching the biodiversity of islands in the Indian Ocean, boobies just don't sit well with Facebook.
The social network has long been criticized for its inconsistent approach to breastfeeding photos. And now, a small Australian island's tourism board says a Facebook ad inviting eco-tourists to its Bird 'n' Nature Week has been unfairly banned—for a pun about the seabirds known as boobies.
"Some gorgeous shots here of some juvenile boobies," the ad read, next to images of the Red-footed Booby, Brown Booby and endangered Abbott's Booby. That copy is certainly suggestive, and you may even consider the innuendo mildly pedophilic. But Christmas Island tourism marketing manager Linda Cash figured at first that the ban was a mistake. She tells Travel Daily News: "We presumed our original advert was blocked automatically so we appealed to Facebook directly who re-affirmed the campaign was banned due to the sexual language—particularly the use of the word 'boobies.' "
Sam Collins, founder of Ethos Travel, which offers trips from the U.K. to Christmas Island, adds: "One of the world's great eco-tourism destinations is being deprived of its lifeline because someone at Facebook cannot comprehend that a booby is a bird."
Christmas Island has used the same "juvenile boobies" joke before, as seen in this photo series from January.
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Inspiré par le jeu du Mikado, la marque CKie a imaginée cette « Crossover Watch » : une montre au design sobre et élégant, proposant une touche d’excentricité avec des aiguilles non centrées. Un objet au design contemporain vendu 140 $ à découvrir en images et détails dans la suite de l’article.
(TrendHunter.com) Tamara Lichtenstein’s female portraits evoke a distinctly free feeling that speaks of a ‘living your life to the fullest’ attitude. In this series, the models have a very bohemian…
Você já se perguntou como seria viver dentro de um cartoon? Pensando nisso, a Wieden+Kennedy londrina desenvolveu, em parceria com as artistas Emily Forgot e Laurie D, a transformação da vida de escritório em uma história em preto e branco e inspirada por Roy Lichtenstein.
Em Real Life At Work, a rotina de escritório é transformada em performance artística.
O projeto Real Life At Work apresenta 60 variações de espaços inusitados que resgatam o estilo pop art, com tons monocromáticos e desenhos de duas dimensões. O famoso cubículo de escritório é completado com um relógio que move para trás, uma antiga máquina de escrever, papéis espalhados pelo chão e um telefone que parece tocar sem parar.
Tudo muda quando um humano entra neste mundo gráfico e se senta em sua mesa, resultando em um efeito surreal e de ilusão de ótica.
Colocar humanos em um espaço animado cria um efeito contrário ao que estamos acostumados por filmes e televisão.
As atividades que acontecem dentro das salas são transmitidas via webcam, ao vivo pelo canal livestream da agência. Quem der sorte, além de bisbilhotar todo o cenário, poderá pegar um funcionário de fato sentado e atolado em sua rotina, preso em um cartoon. O que pode ser uma experiência tão curiosa quanto agonizante, além de levantar muitas questões existenciais.
A vitrine pop-up é parte da iniciativa Hello Neighbour da Wieden+Kennedy de 2012, em que se uniram à artistas e criativos para desenvolver apresentações únicas que modificassem a vista de suas janelas do escritório.
Real Life at Work pôde ser visto na 16 Hanbury Street, em Londres, durante o mês de agosto.
Post originalmente publicado no Brainstorm #9
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