In the spirit of back to school, let's fatten up our kids and send them into anaphylactic shock! Seems that wasn't much of an issue in the '50s, when fall advertising aimed at lunch-packing moms revolved around peanut butter, dairy and sugar. The kids in the marketing were invariably trim and rosy-cheeked, never lactose intolerant or nut allergic. Yet Mrs. America, the domestic goddess of the time, stuffed those brown bags lovingly (irreconcilably?) with processed food. Hey, Madison Avenue said it was the right thing to do. Cookies and jam were often positioned as "pure enjoyment" food, while milk, cheese and peanut butter were touted as brain food, not projectile-vomit-inducing and constrict-your-throat food. Ah, nostalgia. Check out some more back-to-school print ads from a simpler time, courtesy of Reminisce magazine.
Desde que o mundo é mundo, a MINI trabalha a ideia de que seus carros oferecem diversão e prazer como nenhum outro. O histórico na última década colou essa percepção na cabeça dos consumidores e rendeu prêmios como nunca para as agências que atenderam a montadora.
Dentro da campanha “Not Normal” no Canadá, a MINI fez de seus carros um passeio de montanha-russa. É uma intervenção simples e barata, mas que chamou atenção nas ruas e se encaixou muito bem no conceito pretendido pela marca.
So Facebook had its chair and reviews were mixed. We liked it. Most didn’t But that’s how we roll.
Now there’s another chair in town and this one’s really bad. The Good, the Bad and the Ugly-bad. From Draftfcb New Zealand comes this animated work of wonder for New Zealand insurance company NZI.
Entitled “Devil’s Chair,” the ad shares the horrors one desk chair unleashes on unsuspecting occupants as it is passed from one to the next. The results is a sequential Rube Goldberg-style disaster of epic proportion all of which ends with the tagline, “Bad’s not going anywhere. Neither are we.”
It all makes us want to run over to Netflix to see if they have The Good, The Bad, And The Ugly to stream. And…they don’t…but Amazon Prime does!
Em nova campanha para a minivan RS 6 Avant, a Audi pede para que seus consumidores não se deixem enganar pelas aparências. Um carro família não precisa necessariamente ser uma geringonça lenta, já que o “poder pode vir de lugares menos óbvios”.
Para construir a metáfora, a BBH London recorre ao Clark Kent de Christopher Reeve em um anúncio impresso, e a um juiz de boxe num comercial. O árbitro Tony Weeks é o centro das atenções no filme que em que lutam os campeões Steve Cunningham e BJ Floresand. Apesar da aparente força dos boxeadores, é Week quem controla e dita as regras.
No final, o juiz sai pelo túnel, num corte que culmina com a aparição do RS 6 Avant e a assinatura.
The University of Dayton is offering free bikes to 100 incoming freshmen in exchange for pledges to forgo bringing cars to campus for the first two years they are enrolled.
Barton F. Graf 9000 has teamed with activist organization 350 Action to propose an unconventional solution to addressing our environmental woes. The new campaign features this video directed by Furlined’s Ted Pauly that poses a very interesting question to the World Meteorological Organization: Why are hurricanes–with all the havoc they wreak–given perfectly nice people names?
The effort suggests an alternative moniker system–one that, if embraced, would serve as a kick in the pants for lawmakers to take action: Name storms after the policy makers who deny climate change. Thus, says the video, future hurricanes would bear titles like Hurricane Marco Rubio, Hurricane Michelle Bachman or Hurricane Rick Perry. A website invites people to petition the WMO to put such names in the future lineup.
The campaign represents a bit of branching out, stylistically, for Barton F. Graf 9000, which until now has been best known for its signature kooky comedic style, for the likes of Dish, Little Caesars and Kayak.
New York ad agency Barton F. Graf 9000 has turned its roguish attention to the issue of climate change, and helped activist group 350 Action with the amusing video below. According to the YouTube description: "Since 1954, the World Meteorological Organization has been naming extreme storms after people. But we propose a new naming system. One that names extreme storms caused by climate change, after the policy makers who deny climate change and obstruct climate policy. If you agree, sign the petition at climatenamechange.org." The snarky tone preaches to the choir, but it's hard to resist lines like, "If you value your life, please seek shelter from Michele Bachmann." Credits below.
CREDITS Client: 350 Action Contact: Daniel Kessler
Agency: Barton F. Graf 9000 Chief Creative Officer, Founder: Gerry Graf Executive Creative Directors: Eric Kallman, Brandon Mugar Creative Director, Copywriter: Dave Canning Creative Director, Art Director: Dan Treichel Senior Designer: Matt Egan Head of Production, Executive Producer: Carey Head Creative Technology Director: Jonathan Vingiano Account Director: Jennifer Richardi Business Affairs Director: Jennifer Pannent Planner: Danielle Travers
Production Company: Furlined Director: Ted Pauly VP, Executive Producer: Eriks Krumins Executive Producer: Dave Thorne Executive Producer of Sales: Meghan Lang Line Producer: Jennifer Gee Director of Photography: Kris Kachikis
Editing: Big Sky Edit Editor, Sound Designer, Mixer: Chris Franklin Co-Editor, Colorist: Dave Madden Senior Assistant Editor: Liz Bilinsky Junior Assistant Assistant Editor: Megan Elledge Graphics, Effects: Ryan Sears, Steve Kutny Executive Producer: Cheryl Panek Assistant Producer: Grace Phillips
Music: APM Music Account Executive: Lauren Bell
Stock Video Footage: T3Media Senior Account Manager: Amy Geisert
Photography: Magnum Photos Corporate Sales Manager: Diane Raimondo Photographer: Paolo Pellegrin
Alex Wein est un artiste basé à Oakland qui pratique la photographie, la vidéo et la sculpture. De 2011 à aujourd’hui, ce dernier s’est amusé à réunir sous le nom « Headstand Series » des clichés de lui la tête à l’envers dans divers endroits du monde. Des clichés à découvrir dans la suite.
To convey the excitement of driving a MINI, the brand’s AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada’s Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.
The transformation included the removal of the rear seats and parts of the roof, welding on new roller coaster frames, external speakers, custom roller coaster carts, bright and ambient LEDs, custom paint/decals, and wind blowers.
Once completed, the three vehicles were driven through Toronto streets while two riders atop each vehicle acted as if they were on an actual roller coaster. The riders, and their very vocal enjoyment, were accompanied by a music track developed by Didier Tovel of SNDWRX.
It’s not something you normally see on the streets of a major city and if the video is any indication, onlookers loved what they saw.
350 Action, a climate change activist group, is petitioning the World Meteorlogical Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change. The campaign, at ClimateNameChange.org, kicks off with a video that brings the proposed naming system to life. At the heart of the campagin and site is the actual petition, information about climate change, the policy makers who obstruct and deny climate change and more.
It’s the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate…or hate to love. Well, at least the the ad business. To the rest of the world, they’re just psuedo-cool fur balls in a car commercial.
For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.
While we love the work, we’re not sure we love the hamsters’ svelte new look. We’d carved out a special spot in out heart for these fatties who, over the years, make us laugh and dance like a school girl when each new spot was released.
Now, the trio is just like every other self-indulgent, overpaid Hollywood movie star or musician. What’s next? Twerking with Miley Cyrus during next year’s VMAs?
Don’t take this the wrong way. We love the work. But where do you go from here? Alas, we are confident the creative geniuses at David & Goliath will, once again, deliver the awesome.
(TrendHunter.com) On August 25, 2013, the Miley Cyrus VMA performance definitely caused a stir among the audience and long after on the Internet. Whether you watched the exciting show or not, her performance with…
NZI launched its long-anticipated brand campaign this weekend, along with its creative agency, Draftcb. The campaign is necessary because, according to Karl Armstrong, executive general manager of NZI, “…many business customers don’t know [NZI] by name,” even though they are New Zealand’s leading business insurer.
The campaign creates an animated port town called “Port Avon,” a celebration of a typical New Zealand port town that extends beyond the TV spot to digital, print, direct and ambient advertising.
The clever 60-second spot, “Devil’s Chair,” aired across New Zealand TV Sunday on all channels. “Devil’s Chair” highlights everything that can go wrong at a business, by way of a barrage of small catastrophes all caused by one chair. It’s worth checking out if, like me, you have a soft spot for the unique charm of New Zealand. Or if you have a thing for gratuitous cow excrement. Either way. continued…
Spec ads are awesome. Why? Because the creators can do what brands wish they could do; create commercial that aren’t bogged down by legal, cultural or moral concerns. In a spec ad, you can just tell it like it is. Or how you’d like it to be. Or how you’d imagine it to be. Which is exactly what three German film students, Tobia Haase, Jan Mettler and Lydia Lohse, did when they created this spec spot for the Mercedes Benz C-Class.
Many have wondered and pondered what the world would be like had Hitler not existed. It’s the stuff of many a movie plot, documentary and science fiction show episodes. BUt we haven’t seen Hitler front and center in many commercials.
In this 80-second clip which has garnered over 730,000 YouTube views since Friday, the Mercedes-Benz, equipped with Collision Prevention Assist, has a mind of its own. While the driverless Mercedes smartly detects children in the middle of an Austrian countryside roadway and stops, the vehicle makes an entirely different decision when a young Adolph Hitler crosses the roadway.
The ad closes with the tagline, “Detects dangers before they come up.”
Predictably, Mercedes is not happy with the spec ad and has forced the students to slap “this is spec work” labels prominently on the video.
While Hitler is certainly a touchy subject, the students report they simply wanted to explore what it would be like if machines had souls and could make human decision. Via.
After receiving a handful of tips, we’ve received confirmation that Publicis Groupe-owned Rosetta has had to cut some staff, marking the second time this summer that the agency has had to make said reductions. Here’s a statement:
”While Rosetta has experienced significant new business in the first half of the year, we have reduced a limited number of staff across a number of our business units and office locations today. We do not take this process lightly. The long-term growth of our people and agency depend on our ability to act thoughtfully and expeditiously to strengthen operating efficiencies and ensure outstanding results moving forward. We are making every possible effort to assist in finding a new situation for each affected employee.”
No word yet on approximate number or departments affected, but we’ll keep you posted.
Ogilvy & Mather London a mandaté l’agence russe People Too afin de créer une série de scènes faites de papier pour la campagne d’Amnesty International, Fan the Flame qui condamne agressions et agresseurs, notamment dans le cadre de violences sociales. Une campagne magnifique faite de détails impressionnants.
Gum is stuck in a sales rut and there are plenty of reasons why, according to analysts. Teenagers have less money to spend. There is more competition from other snacks, including mints. Even skinny jeans have played a role, said one analyst.
Gum “couldn’t fit in pockets,” said Matt Hudak, who covers the snack sector for Euromonitor International. While brands have started to solve that issue with slimmer packs, the category’s larger issues remain. Sugarless gum sales fell 6.6% to $2.7 billion in the year ending July 14, according to IRI. “There’s just apathy toward it,” Mr. Hudak said. “Marketers definitely need to reignite a passion somewhere with someone.”
But how? The nation’s two largest gum marketers, Wm. Wrigley Jr. Co. and Mondelez International, appear to be coming up with two different approaches. Mondelez, whose brands include Trident and Stride, has foreshadowed a return to more functional messaging with an emphasis on benefits such as oral health, rather than the more emotional approach that CEO Irene Rosenfeld recently characterized as “a little bit too esoteric.”
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