Advertising Agency: Iris, Spain
Director: Marcus Lyall
Creative: Adam Fish
Managing Partner: Henry Scotland
Account Director: Simon Yoxall
Production Company: ML Studio
Post Producer: Mark Logue
Producer: Phil Tidy
Agency Producer: Sophie Horner
Don't get me wrong. I love kids. They're adorable and tons of fun to be around. But man, can they be a handful. And these days, you can't even trust the girl next door to babysit. So, here's a message from some young filmmakers: Protect yourself, literally and figuratively.
The one-minute spec spot for Durex from director Paul Santana—named best spec spot of the year by the AICP—is borderline melodramatic genius. It's an excellent depiction of what may lie ahead if you're not careful. The music, which masterfully drives the piece, is Beethoven's Piano Sonata No. 14, also known as the Moonlight Sonata, which is offset by humorous yet dramatic cinematography. The slow motion increasingly builds the misery of fatherhood: the unkempt yard, the overcooked hot dogs, the wild kids (why won't they stop running around?), the screaming wife, the fake smiles. Will it ever end? Then, wham, a wake-up call, a shot to the family jewels. Don't let it get this far, guys. Protect yourselves now so you don't have to protect yourselves for the rest of your natural lives.
Credits below.
CREDITS
Production Company: Supply and Demand
Executive Producers: Tim Case, Charles Salice
Director: Paul Santana
Producer: Brad English
Directors of Photography: Greg Daniels, Paul Santana
Editorial: Beast Detroit
Editor: Stewart Shevin
Visual Effects: Joe Laffey, The Stable
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SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
– This weird little Mentos video with an oddly catchy tune aims to garner support for a proposal that would solve Singapore’s land crisis.
– These McFlurry-loving women need better lipstick.
– IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that will live in the physical and digital worlds. The digital content will be distributed on websites and social media platforms such as Twitter, Facebook, Instagram and Vine.
– That CROCS ad everyone was buzzing about? Oops. Not an official ad created by the brand.
– Hanes is asking women to overshare on social media by telling the world the color of their undies.
– James Franco gets punched in the face in promotion for upcoming Comedy Central roast.
– Check out this video from Mercedes UK in which racing driver David Coulthard goes up against UK magician Dynamo in a Mercedes-Benz SL63 AMG.
– Motorola backpedals on ract ads it used to introduced the Moto X.
The show’s producers chose a popular television star to follow Seth MacFarlane, who received some harsh reviews.
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You may have seen an uncharacteristically bawdy ad for Crocs on the Internet this week. Well, it turns out it was fake (it was apparently a spec spot from London production company Compulsory), and Crocs isn't happy about it. "It is not an authentic Crocs ad," the company says. "We're very concerned by it, because it does not reflect our company values as a global lifestyle brand. No one at Crocs is familiar with this ad; no one at Crocs authorized its creation or appearance. We are committed to portraying the Crocs brand in a positive and respectful manner." This is understandable. Any sexiness scale worth anything would rate Crocs somewhere between dead grandma and Linux conference. Any ad that suggests otherwise is clearly phony.
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Disclosures made possible by digital media, government surveillance and unorthodox publishers have unsettled understandings of mass media’s place in American democracy.
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Reckitt Benckiser has launched a review of its $1.8 billion global media account, the company said in a statement, less than three months after Unilever veteran Richard Davies was named director of global media.
The move comes four years after the company’s last global media review, which tapped Publicis Groupe’s Zenith and Havas Media Group after a pitch that also included participants from WPP and Omnicom. RB expects the process to be completed by year end and take effect Jan. 1. Zenith handles RB media in the U.S. The review doesn’t affect creative assignments, led by Havas globally.
RB’s review is likely to be particularly closely watched as it’s the first to come after Publicis, whose Zenith unit holds a big chunk of the account, announced plans to merge with Omnicom earlier this week.
Créée par Victor Johansson, cet objet stéréo sans fil réagit selon l’endroit sur lequel on pose son téléphone sur le plateau : play, pause ou radio. Très design, elle est inspirée des bols dans lesquels on met les clés, à la manière d’un pense bête. Un très beau projet à découvrir dans la suite en images.
Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke ground on the filmmaking studio last year — converted from Howard Hughes’ airport — and has opened it up to the video site’s creators to borrow equipment like TV-quality cameras, shoot their series using green screens and man newsroom-style control rooms.
Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility.
Basically YouTube Space LA aims to be online video’s version of the Chateau Marmont or Chelsea Hotel. Advertising Age took a tour of the studio to see what marketers may expect.
Porter Gale
Several weeks ago, Guy Kawasaki invited me to a “secret” event that was going to be held at the Google campus in Mountain View. He didn’t send a formal invite or a Paperless Post email, he sent a simple e-mail asking, “I’m hosting an event at Google will you come?”
If you’re the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren’t likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand’s website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.
Working with Hello Computer, Toyota South Africa took its RAV4 website outdoors. Quite literally, they recreated the website on a 1.8 kilometer bike track on which bikers could explore and interact with the website as well as send tweets all while riding their bike and without using a computer.rav4_outdoor
It’s a masterful recreation and vivid reminder that there’s much more to life that spending it on the internet.
Studiosus, a German “culture lover’s travel guide,” wanted to pay homage to extinct cultures of the world while publicizing their unique approach to travel. So they partnered with Clément Briend, a French artist who creates large scale projections, sometimes on the Arc de Triomphe, other times on anonymous city walls. For this project, he made 3D representations of ancient faces and projected them onto trees in Dusseldorf’s Hofgarten Park. Next to each shining work, an old-looking stone slab read, “Discover the World’s Faces – Studiosus.”
“The works of Clément Briend and the travels of Studiosus have a lot in common,” said Bill Biancoli, COO of MacCann Germany. “Both send the viewer on a journey. When looking at Clément’s projections, the viewer goes on an internal journey. With Studiosus, the outside journey with its varied impressions influences our inside, thus creating a fascinating and unique view of our world.“
Briend agreed on the multifaceted nature of his work (something that inevitably coincides with a travel brand like Studiosus): “Everyone can find his own point of view in my works,” he said. “Because reality presents itself in different perspectives. Some like my art, some are frightened by it. My photo-projections are a mirror of the viewer’s mind. They project the images they bear inside.” Are YOU afraid of the dark?
New Career Opportunities Daily: The best jobs in media.
Yesterday in Moscow, Samsung announced that global sports icon and four-time Grand Slam title winner Maria Sharapova was named as its brand ambassador for the Sochi 2014 Winter Olympics. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as help raise awareness for Samsung’s Sochi 2014 sponsorship.
The company also unveiled its Samsung GALAXY Team Russia for Sochi 2014, which features NHL All-Star and 2009 Stanley Cup champion Evgeni Malkin. The Samsung GALAXY Team is one of Samsung’s key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing “direct contact” between Olympians and their supporters around the world.
Following the debut of Team Russia, Samsung will continue selecting top athletes in 16 countries to join the Samsung GALAXY Team in an effort to spread the Olympic spirit.
To date, Sharapova has lent her skills and beauty to Land Rover, Evian, Google, canon, Nike and was also at the center of a crotch shot debacle with Dentsu.
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue triangle of the ad industry’s self-regulatory program that’s intended to provide disclosure and the opportunity to opt-out from behaviorally-targeted ads.
On the same day its retargeted ads were announced, Twitter was acclaimed by the privacy watchdog Electronic Frontier Foundation for “praiseworthy design decisions.” The organization credited it with honoring the Do-Not-Track signal when enabled on users’ browsers — meaning Twitter won’t collect browsing information about those users — and allowing users to opt out altogether from ads where the targeting is based on websites they’ve visited and email addresses they’ve provided to marketers.
O desafio foi realizado pela British Airways, na intenção de promover seus vôos diários para Joanesburgo.
Bryan Habana, jogador de rubgy da África do Sul, disputou uma corrida com um Airbus 380.
Apesar de toda a encenação, parece plausível.
Post originalmente publicado no Brainstorm #9
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Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state’s “Unbridled Spirit” tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky’s Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.
Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.
Last year, in honor of Singapore’s National Day, Mentos encouraged the country’s population to procreate. Apparently their campaign went a little too well, because this year’s National Day theme addresses Singapore’s overpopulation issue.
Mentos’ answer is to marry Finland, the most sparsely populated country in the European Union. No, it’s not anywhere close to Singapore. This can’t be a serious proposition, which then leaves me wondering why Mentos created a 4-minute long lyric video for it. Is it about spreading awareness of overpopulation? Is it just for fun? If the latter, Mentos did a decent job with their Lonely Island-esque lines (distinctly reminiscent of ‘Dick in a Box’) and adorable cartoon countries.
Maybe, like their last campaign, Mentos’ spot will do too well, and Finland will say yes. Next year’s campaign will address a decrease in the country’s GDP, as they pay for all those transcontinental flights.
New Career Opportunities Daily: The best jobs in media.
All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items (or at least, prop food dressed up as, for example, the ideal Big Mac). We already posted the TV spots from the same campaign, but these print ads are worth looking at in their own right. Mainly because they exclude Golden Arches or other overt branding—and they get away with it. In the on-point words of one commenter, "Lazy, but genius." The images are easily recognizable, and striking enough that, depending on your relationship with the brand, they'll either have you licking your chops or feeling a little queasy. Either way, they make an impression. More images below.
UPDATE: A reader points out that one of the executions features a wrapper with an "M" in the lower right corner. Because apparently, fish filet sandwiches are more generic—and therefore in need of a differentiating logo—than ice-cream sundaes.
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