New to Retargeting, Twitter Abstains From Ad Industry’s Privacy Program
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Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue triangle of the ad industry’s self-regulatory program that’s intended to provide disclosure and the opportunity to opt-out from behaviorally-targeted ads.
On the same day its retargeted ads were announced, Twitter was acclaimed by the privacy watchdog Electronic Frontier Foundation for “praiseworthy design decisions.” The organization credited it with honoring the Do-Not-Track signal when enabled on users’ browsers — meaning Twitter won’t collect browsing information about those users — and allowing users to opt out altogether from ads where the targeting is based on websites they’ve visited and email addresses they’ve provided to marketers.
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