Stephen Colbert on the (Absurd) Power of Branding
Posted in: UncategorizedFor the second week in a row, our clip of the week comes from, yes, Comedy Central’s “The Colbert Report.” In this brief segment that aired as part of Wednesday night’s show, Stephen Colbert talks about Kanye West’s latest excursion into fashion, the A.P.C. Kanye Collection, a collaboration with Paris-based ready-to-wear label A.P.C. that consists of a “capsule collection” of just jeans, hoodies and t-shirts.
Colbert zeroes in on the A.P.C. Kanye Collection plain white t-shirt that retailed for $120 (it’s already sold out). What makes it worth that? Branding! It was marketed, apparently unironically, as the “Hip Hop T-Shirt”… which gave Colbert some ideas for his own Hip Hop collection.
P.S. Last week’s clip is right here: “Watch Colbert’s Hilarious Take on the Royal Baby Watch.”
Trailside: The New Yorker Gets In on the Act
Posted in: UncategorizedThe Media Equation: TV Foresees Its Future. Netflix Is There.
Posted in: UncategorizedBusiness Briefing | Legal News: Glaxo to Pay $45 Million to State Over Drug Marketing
Posted in: UncategorizedRebirth of Book by Aide to Carter
Posted in: UncategorizedReport: Omnicom-Publicis in Merger Talks
Posted in: UncategorizedUPDATED WITH NEW INFORMATION: Publicis Groupe has called a press conference with journalists for 8AM EST on Sunday morning. After days of speculation about a merger with Omnicom Group — which was widely seen by analysts and agency execs as unlikely to materialize — it’s now believed that Publicis CEO Maurice Levy will announce a proposed merger to create the largest ad holding company in the business.
Bloomberg News is reporting that Publicis Groupe and Omnicom Group are “in late-stage talks about a combination.” The report, which came after today’s market close, cites a single source defined as “a person familiar with the negotiations.” Neither company could be reached for comment.
This is not the first time such speculation has arisen — talk of Publicis merging with a rival crops up on a yearly basis. Last summer’s rumor was that the agency would combine with Interpublic Group of Cos.
Agency Attaches GoPro Camera to Dog, Sets It Loose in the Office for an Hour
Posted in: Uncategorized
Here's an awesome Friday-afternoon agency project: Toronto animation, design and VFX studio Crush decided to attach a GoPro camera to their dog Sadie and livestream her travels around the building today. The result was an entertainingly surreal perspective on agency life from shin level. The stream was only live for an hour, but drew nearly 1,000 viewers. Hopefully the staff—and the dog—will be up for doing it again. As someone who has worked in an agency environment for years, it just left me feeling jealous of someone who could wander the halls doing absolutely nothing and be constantly rewarded with love and food.
Pro-Marijuana Ad Goes Up in Smoke at Nascar Race
Posted in: Uncategorized
The Marijuana Policy Project is spreading its message to Nascar fans by purchasing video ad space on a Jumbotron just outside the entrance to the Brickyard 400 in Indianapolis from today through Sunday. Not only that, but the 30-second spot they're running (see below) disparages alcohol multiple times, something that Nascar sponsors Miller Lite and Crown Royal might not be too happy about. The video's specific claims are that marijuana has "no calories … no hangovers … [and] it's not linked to violence or reckless behavior." Drug cartels might have something to say about that last point, but I get what they're trying to say. If the MPP is truly interested in public service, they'll tell Nascar fans where to find decent weed. I grew up in Nascar country, and the stuff they smoke is total garbage.
UPDATE: The ad was pulled after the Drug Free America Foundation complained about it to Grazie Media, which owns the jumbotron. "Grazie Media does not, in any way, shape or form, support the use of marijuana nor the promotion of illegal drugs at a family event," Vanessa Wojtala, CEO and director of programming at Grazie Media, said in a statement.
Behind a Little House Project
Posted in: UncategorizedPendant 2 ans, Manuel Cosentino a photographié une maison isolée en haut d’une colline, utilisant le même point de vue, et laissant le ciel changer. Mais plus encore, c’est un projet d’art participatif qu’il propose : le spectateur peut imaginer aussi un autre fond pour la maison en dessinant sur le livre prévu à cet effet.
The Cruellest of Them All
Posted in: UncategorizedRevolt against Monstano!
Read more on Adbusters.org
O dia em que o carro do Senna voltou a correr numa pista de F1
Posted in: UncategorizedSou fã da Honda. Ela sempre faz trabalhos incríveis como o “Grrr”, “Cog” , “Choir” e “Impossible Dream”. Pois agora eles fizeram mais uma bela ação para anunciar sua volta a Fórmula 1. A partir de 2015 vão retomar a lendária parceria como fornecedora de motores para a McLaren.
Para situar quem não é muito fã de Fórmula 1: em 5 anos, a dobradinha McLaren-Honda levantou 8 títulos mundiais. 4 de pilotos e 4 de construtores. E não era para menos. Os pilotos eram ninguém menos do que Ayrton Senna e Alain Prost.
Em 1988 Senna foi campeão. Em 89, os dois pilotos estavam brigando ponto a ponto pelo título. Prost estava na frente. Aí veio o GP do Japão.
No treino de classificação Senna bateu o recorde da pista de Suzuka.
Uma vitória mantinha o brasileiro na briga pelo título. Com Senna fora, o francês poderia se tornar campeão antecipado. Então veio uma cenas mais polêmicas da história da Fórmula 1. Disputando a ponta, Prost forçou um choque com Senna, tentando tirar os dois da prova e garantir a taça.
Mas Senna, que era brasileiro e não desistia nunca, foi ajudado por fiscais e conseguiu voltar. Mesmo parando nos boxes para trocar o bico do carro, fez uma daquelas corridas que arrancam um “haja, coração” do Galvão Bueno, conseguiu voltar a liderança no penúltima volta e ganhou a prova.
Era o final feliz que todo mundo queria. Só que não.
Alegando uma ilegalidade no corte da chicane no momento do incidente, a direção da prova desclassificou Senna, o que acabou dando o título para o Prost.
Tudo bem. Nos anos seguintes Senna arregaçou e ganhou mais dois títulos mundiais pra mostrar quem é quem era o cara.
Mas voltemos para a volta que deu a pole para o Senna. A partir dos dados de telemetria do carro – tecnologia que coleta e analisa dados, como aceleração, frenagem e motor e que foi introduzido na F-1 pela própria Honda – eles conseguiram reproduzir a volta do brasileiro na pista de Suzuka usando alto-falantes e holofotes.
É de arrepiar até quem, como eu, não é muito fã de corridas
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie