(TrendHunter.com) Eli Chissick’s ‘Zemayesh’ exhibition features scrap wood furniture made from pieces that were discarded from carpentry shops. Chissick collects discarded pieces of MDF, Formica, solid wood and…
Découverte de « Crash Landed Series » : un projet du photographe danois Ken Hermann réalisé en collaboration avec Gemma Fletcher pour le groupe Getty Images. De superbes images et mises en situations à découvrir dans la suite, qui mettent en scène un astronaute qui se serait échoué sur notre propre planète.
Independent PR agency Edelman has hired Stephanie Smirnov as managing director of its consumer marketing group in New York.
Ms. Smirnov most recently served as U.S. CEO of Devries Global, a midsize public relations firm owned by Interpublic Group of Cos. She had worked at the agency for about 13 years. Before joining the shop, she was director of PR at Donna Karan. She also took a break from agency life, from 2000 and 2003, to work at L’Oreal.
“I never thought I’d go to another agency, but this opportunity came up and it was literally irresistible,” she said. “It was an opportunity to do what I love most, which is consumer PR, and to do it at an independent agency that also happens to be the biggest agency in the world.”
Former Virgin marketer Catherine Salway has launched an alcohol-free “bar movement” called Redemption, aimed at consumers who want to go out on the town but avoid drinking booze and eating meat.
Seeing as it’s lunchtime and all over here on the East Coast, figured you may have a few minutes to view a new web series concocted by a handful of folks including current and former ad creatives/execs who decided to delve into a completely non-agency project. Ladies and gents, we bring you Transfurter, essentially an adults-only animated series filled with innuendo, breasts, phalluses and more. And that’s just one episode (“A Hotdogbit’s Tale, Pt 1/1000,” which you can see above).
You might cringe, chuckle or just shut if off, but whatever the case, you can blame it all on mastermind Joe Croson, a former VP group executive producer at BBDO and writer for [Adult Swim]. Obviously, Croson’s latter gig informs this current effort aplenty, but the Transfurter creator tells us that the seed was planted four years ago. He tells us, “It was a seed idea in 2009 that I drew on a post-it note and did some stupid VO for. With the help of my friends Miguel, Mike, Rachel, Nick and Justin and some of my awesome interns, I pitched it to a few different cable networks, who either told us that it was too sick for broadcast, or wanted to see it in action online first.”
Along with Croson, Transfurter features the handiwork of Dan Cordella, currently a senior copywriter at Digitas, Monica Lo, whose day job is senior art director at kbs+, and Jake Grupp from Sound Lounge. If you have more time to kill, you can view more episodes from the ongoing series as well as learn more about the project here. Reminder: It’s kinda NSFW.
New Career Opportunities Daily: The best jobs in media.
O que aflige você? Insônia? Falta de apetite? Constipação? Que tal tratar estes males com música? Pois isto é o que propõe a campanha Japan Pill Harmonic, criada pela I&S BBDO Tóquio para a Orquestra Filarmônica do Japão.
O desafio: reconquistar o espaço que a música clássica perdeu para outros estilos musicais no país. A solução: mostrar os efeitos terapêuticos da música clássica como parte de um tratamento alternativo, prescrito pelos próprios músicos. Os “remédios” foram colocados em cartões de memória, cada um deles com a composição indicada.
Para uma pele bonita, As Quatro Estações – Primavera, de Vivaldi (o que faz sentido, porque já foi usada até em propaganda de sabonete), para um sono tranquilo, Sinfonia N. 10, de Mahler. Para melhorar o apetite, O Barbeiro de Sevilha, de Rossini, enquanto constipação é tratada com Brahms – Sinfonia N. 1 – Primeiro Movimento.
A campanha surtiu efeito com 20 “tratamentos” diferentes, despertando o interesse das pessoas pela música clássica. E ainda levou um Leão de Ouro em Cannes.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These denture designs are taking things that belong in one’s mouth to a whole new sphere.
However, ConcaveOblivion has opened my eyes to a whole new way of looking at dentures. With the use…
Brands2Life is rolling out a website for both England and Australia cricket fans to track their teams’ success on social media, including Twitter, Facebook and Instagram.
Colgate is taking its #brushswap promotion online in order to rectify its bungled promotion held at London Waterloo rail station this week.
Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin “Ceará”
Creatives: Vinícius Natael de Camargo, Leandro Bonfim
Art Director: Vinícius Natel de Camargo “Vina’
Copywriter: Leandro Bonfim
Advertising Agency: Publicis Conseil, Paris, France
International Creative Director : Véronique Sels
Copywriter : Christophe Paviot
Art Director : Fabien Chiaffrino
Account managers : Arthur Sadoun, Magali Bergeroux, Pierre Desangles, John Woodward, Carine Johannès, Camille Del Boccio, Sonia Vasseur
TV Producers (WAM) : Pierre Marcus, Florent Villiers
Sound producers (WAM) : Clemens Hourrière, Etienne de Nanteuil
Post-production (WAM) : Quentin Martin
Director : Lionel Mougin
Production company: Le Rendez-Vous à Paris
Producers : Guillemette Brisson, Cristina Alonso
Marcel (digital production)
Account managers : Pascal Gaveriaux, Alexis Delwasse, Julien Jenny
Production manager : Julien Dassonval
Digital planner : Ghislain Tenneson
(TrendHunter.com) California-based artist Khoa Ho takes a humanistic approach to his very interpretative piece called ‘Superheroes – Past/Present.’ Every superhero has a past that defines their…
The world is weird, and Snapple has succeeded in giving us small moments to reflect and delight in that with every juice. Now with their latest digital campaign from Code and Theory (check out our recent Cubes tour with the shop here), those moments are deepened via “Re-enFACTments,” videos that bring Snapple Real Facts to life.
The most recent bit of useless knowledge re-enFACTed is that the ostrich’s brain is smaller than its eyeball. To prove this point, we see the ostrich peck moodily at the camera, allow humans to ride on its feathery back, and make vague humming sounds. But the real point is that, “the true measurement of a champion *isn’t* the size of its brain.”
365: Neck-in-Neck is an HBO-24/7-style sports documentary on the wild world of ostrich racing. In the 5-minute (riveting and thus justified) spot, we watch the townfolk of Chandler, Arizona, put on their annual ostrich race, featuring both riding and chariot racing. Snapple interviews the head trainer and his prize ostrich, Julio, who was apparently bullied as a youngster. He hid his head in the sand but was still mercilessly attacked by vicious teenage beaks. Today he is a winner.
This is all real, seconded by a Daily Mail article on the “Hilarious and Unpredictable World of the Great American Ostrich Races.” There’s something fascinating about ostriches, and seeing fully-grown men on their backs is even more bizarre. Snapple strikes us with wonder every time we open a juice, and this campaign lengthens that curiosity, engaging until the last sip.
Credits after the jump
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: DDB, Stockholm, Sweden
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Graphic Designer: Pärmartin Jonsson
Account Manager: Johan Anstérus
Business Director: Cecilia Falk
Creative Directors: Magnus Jakobsson & Fredrik Simonsson
Advertising Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart
Advertising Agency: Marcel, Paris, France
Creative Directors: Florent Imbert, Emmanuel Lallevé
Art Director: Pierre Delort
Copywriter: Clarisse Monnot
Account Manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Advertising Agency: Duval Guillaume, Belgium
Executive Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Vincent Daenen
Art Director: Kristoff De Prins
Digital strategy: Kris hoet, Maarten Vanherck
Account Director: Elke Janssens
Account Executive: Nick Gorrebeeck
Agency Producer: Marc Van Buggenhout
Production: Company Caviar
Director: Tom Willems
Producers: Leslie Verbist, Audrey Dierickx
GE filmed a teensy town in Germany to teach everyday people about the Internet of really big things. The maker of data-generating wind turbines and jet engines tomorrow will unveil the first of a series of short films that mimic summer-blockbusters to illustrate the industrial Internet through scenarios involving blood-sucking vampires and extraterrestrials.
“What if there was a little town that had the industrial Internet and they were using it every day to keep the town folks happy, healthy and productive?” asked Tommy Means, founder and creative director at Mekanism, the creative agency behind the campaign.
The mini-films were shot on location at Miniatur Wunderland, a massive world of model trains and their surroundings in Hamburg that’s loaded with intricate replicas of an airport, ships, hospitals, a soccer stadium, and countless itsy-bitsy inhabitants. GE has named the realm created for the campaign “Datalandia.”
Advertising Agency: Ogilvy & Mather, New Delhi, India
Client: Qalamkaari Creative Calligraphy Trust
Art Director: Nasheet Shadani
Copywriters: Riazat Ullah Khan, Ajay Gahlaut, Nasheet Shadani
Calligraphers: Mushtaq Ahmad, Nasheet Shadani, Srikant Behera
AV coutesy: Team Saheb Productions, KcPandey
Festival Videos and Photos: Aseem Asha Foundation, Flying Birds of India.
Creative Director: Preeti Koul Chaudhry
Executive Creative Director: Ajay Gahlaut
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
