GE Makes Short Films In Tiny Town About Big Data
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GE filmed a teensy town in Germany to teach everyday people about the Internet of really big things. The maker of data-generating wind turbines and jet engines tomorrow will unveil the first of a series of short films that mimic summer-blockbusters to illustrate the industrial Internet through scenarios involving blood-sucking vampires and extraterrestrials.
“What if there was a little town that had the industrial Internet and they were using it every day to keep the town folks happy, healthy and productive?” asked Tommy Means, founder and creative director at Mekanism, the creative agency behind the campaign.
The mini-films were shot on location at Miniatur Wunderland, a massive world of model trains and their surroundings in Hamburg that’s loaded with intricate replicas of an airport, ships, hospitals, a soccer stadium, and countless itsy-bitsy inhabitants. GE has named the realm created for the campaign “Datalandia.”
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