Hasta La Creative!

(TrendHunter.com) The fashion industry is continuously drawing inspiration from all aspects of life, but these surreal fashion examples are showcasing that designers are now looking above and beyond to references…

As MillerCoors and Anheuser-Busch InBev slog through another down year, executives have routinely cited bad weather and the sagging economy as reasons why consumers are buying less Miller Lite, Bud Light and other so-called premium lights.

But could it just be the taste? A new survey suggests that could be the case.

Of consumers drinking fewer big light beer brands, 27% said the main reason is “getting tired of the taste,” while 21% said they were “consuming more types of other beer,” according to ConsumerEdge Insights’ Beverage DemandTracker, a periodic survey of U.S. adults who consume alcohol at least once a week. Economic factors, the reason so often cited by big marketers, ranked third, at 20%.

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Scott Simon, the journalist and NPR host, posted Twitter updates from his mother’s deathbed, connecting with a vast and supportive audience.

Rap star and actor Calvin Cordozar Broadus Jr. has reincarnated himself several times over, first as Snoop Doggy Dog, then Snoop Dog and now, Snoop Lion. Along the way, he’s also reinvigorated his name with a steady string of brand alliances.

The latest is a bizarre tie-up with shopping site Overstock.com, now home to an online boutique called the Snoopermarket, which pimps favorite products of not just Snoop, but his family too. Among them: Orly’s “Grand Dame” French Manicure Natural Look Nail Lacquer, a Hemp Lion of Judah Messenger Bag, a Slick Rick CD, pink heart-shaped diamond earrings and an oversized canvas featuring a photo of a lion’s head. Unsurprisingly, he’s also included as part of his picks gear from Adidas, another brand Snoop has long been affiliated with.

Given he’s not shy about his penchant for marijuana toking, it’s surprising how many companies — even typically conservative packaged goods marketers like Nestle and Wrigley — are eager to have Snoop represent their brands. Here, a dozen examples showing his diverse marketing spread.

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