Hasta La Creative!

Russells, the law firm responsible for revealing that J.K. Rowling wrote a mystery novel under a pen name, also apologized to her.

Depois de Twitter e Instagram, chegou a vez do Facebook permitir que seus posts possam ser integrados em outros cantos da web.

A rede social anunciou hoje a possibilidade de embedar posts públicos em sites e blogs. Cada publicação trará a opção no menu pop-up, e será exibida como no exemplo abaixo.

O problema é que, ao contrário de outros serviços, essa função só funcionará para sites que instalarem um plug-in. É uma dificuldade técnica que vai contra o propósito da estratégia, que é tornar o Facebook mais público, mais viralizável para fora, e não apenas dentro da própria rede social.

Post originalmente publicado no Brainstorm #9
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Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but giving it a sleeker, more contemporary look. The company's first logo, unveiled upon its founding in 1928, featured a sunrise to represent the optimism of a new day. Thirty years later, a shield was added to symbolize protection. That's the way it remained, until now. The new logo, designed in collaboration with Lippincott in New York, keeps the sun and shield—but otherwise has a whole new look. Farmers CMO Mike Linton tells Adweek that it's a "nice evolution." He maintains that a strong logo is critical in distinguishing oneself in today's saturated insurance marketplace. Farmers unveiled the new logo to its sales force at a big meeting in Chicago last week. Asked if logo debacles like Gap's gave Farmers pause in changing its logo, Linton replied, "We researched this to pieces." The company considered hundreds of options in a process that lasted several months, he added.

Barry Diller’s IAC/InterActiveCorp seems to be in love with its suite of online dating services.

The company — which owns Match.com, OKCupid, Tinder and Europe’s Meetic — beat analysts’ expectations for the second quarter when on Tuesday it reported second-quarter revenue growth of 23%, partly on the strength of its dating sites.

Revenue from Match, Inc. — the umbrella company that oversees the portfolio of dating sites — was $194 million, 9% above the same period last year, and ahead of analysts’ expectations of $193 million. IAC expects that percentage growth to accelerate into the low double-digits during the second half of the year, it said.

Continue reading at AdAge.com

One small business could find itself advertising among the likes of Coca-Cola, Chrysler and Anheuser-Busch during the next Super Bowl as part of a campaign by Intuit.

The company, which makes financial and tax prep software such as Quicken and TurboTax, introduced the effort on Wednesday, casting it as an effort to help small businesses share their stories and promising one winner a national 30-second TV spot in the third quarter of the Super Bowl, which will air on Fox on Feb. 2.

One 30-second spot in last year’s Super Bowl on CBS cost around $3.8 million.

Continue reading at AdAge.com

(TrendHunter.com) When the fashion powerhouse of Chinti and Parker combines with the masters of pattern Patternity, the resulting collection is a stunning interpretation of structures.

A knitwear collection was done…

If blockbusters are your thing, settle in for this mega-epic mashup from trailer editor Vadzim Khudabets, featuring the most explosive, awe-inspiring and just plain cheesy moments from 99 different movie trailers. Check out a full list of the movies after the jump, and see the chronological edit on Khudabets's site. Via Adverve.

Featured movies:
300
300: Rise of an Empire
2012
10,000 BC
A Good Day to Die Hard
After Earth
The Amazing Spider-Man
Angels & Demons
Armageddon
Avatar
The Avengers
Batman Begins
Battleship
Broken Hill
Bunraku
Captain America: The First Avenger
The Chronicles of Narnia: Prince Caspian
The Chronicles of Narnia: The Lion, the Witch and the
The Chronicles of Narnia: The Voyage of the Dawn Treader
Clash of the Titans
Cloud Atlas
The Dark Knight
The Dark Knight Rises
The Divide
Dragonball Evolution
Dredd
Elysium
Ender's Game
Eragon
Fantastic 4: Rise of the Silver Surfer
Fast & Furious
The Forbidden Kingdom
The Fountain
Getaway
Ghost Rider
Ghost Rider: Spirit of Vengeance
The Golden Compass
Gravity
Green Lantern
Green Zone
Harry Potter and the Deathly Hallows
Harry Potter and the Order of the Phoenix
Hellboy II: The Golden Army
Hitman
The Hobbit: The Desolation of Smaug
I Am Legend
I Am Number Four
The Incredible Hulk
Inkheart
Jack the Giant Slayer
John Carter
Journey 2: The Mysterious Island
Knowing
The Last Airbender
Legion
Live Free or Die Hard
The Lone Ranger
The Lord of the Rings
The Lovely Bones
Man of Steel
The Mummy: Tomb of the Dragon Emperor
The New World
Next
The Nutcracker
Oblivion
Pacific Rim
Percy Jackson & the Olympians: The Lightning Thief
Priest
Prince of Persia: The Sands of Time
Real Steel
Resident Evil: Afterlife
Resident Evil: Extinction
Resident Evil: Retribution
The Seeker: The Dark Is Rising
Skyline
Solomon Kane
The Sorcerer's Apprentice
Star Trek
Star Trek Into Darkness
Sucker Punch
Sunshine
Super 8
Takers
Terminator Salvation
Thor
Thor: The Dark World
To the Wonder
Trance
Transformers
Transformers: Dark of the Moon
Transformers: Revenge of the Fallen
The Tree of Life
TRON: Legacy
Underworld: Awakening
Upside Down
Watchmen
World War Z
Wrath of the Titans
X-Men Origins: Wolverine