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Myanmar is a hot topic among marketers and agencies, but what opportunities and challenges await on the ground? Can one of the poorest countries in the world be a viable growth opportunity for multinationals?
UK agencies trail the US in this year’s shortlist for the creative effectiveness awards at Cannes, with only two entries, one each for Adam & Eve/DDB and Grey London.
(TrendHunter.com) Themed boutique hotels let us get away from the reality that is life. From health-endorsing lodging to artistic venues, the hotel industry is constantly searching for the perfect formula to provide…
Nigel Bogle, the co-founder of Bartle Bogle Hegarty, was knighted in the Queen’s Birthday Honours list on Saturday.
Google has pledged $7m (£4.5m) to organisations involved in the fight against online child abuse images after coming under pressure to do more to block access to child pornography.
Well, isn’t that something. Less than a week after sources familiar with the matter told us that the Campbell Ewald executive team “remains in place” following the agency winning Cadillac account management duties, AdAge today echoes what many tipsters were saying prior to the win, that chairman/CEO Bill Ludwig is out. Since June 6, we’ve been hearing on the Spy Line that Ludwig (and possibly one other member of the executive team) was literally shown the door days prior to CE securing its portion of said automaker’s account. AdAge, though, merely reports that Ludwig has “stepped down.”
Ludwig, who still toplines CE’s leadership section on its site, has been with the Detroit stalwart for the duration of his 30-year ad career, starting as a copywriter before moving up the ranks to chief creative/strategy officer to his most recent position at the top of the agency’s food chain. We’ll try to get some comment from Campbell Ewald if possible and will update if and when we can.
Update: The same sources familiar with CE that we talked to last week tell us that “nothing’s changed” since last week, so yeah, consider us confused.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) This wooden Macbook case from the Toast Shop will set your laptop apart from the rest of silver aluminum covers. Toast’s new earthy case designs for the Mac Book Pro are sleek and fit snugly. Made…
Partygoers at the Cannes Lions festival could lose a valuable half-hour of late-night beach revelry as some organizers say the traditional 2 am curfew for loud music on the beach has been moved up this year.
Parties may have to end at 1:30 am, with the music turned down as early as 1 am.
Reliable sources, including the esteemed concierge at the Martinez Hotel, say Cannes city authorities grew tired of beach party organizers flouting the 2 am curfew, though it is possible to apply for permits valid until that hour. Whether you can manage to secure one is the big question.
‘Despicable Me 2’ “minions” will hijack the Mumsnet homepage and logo for one week from Monday 24 June, marking the first time the site has carried a takeover campaign in its 13-year history.
La dernière composition de l’agence belge Ink Studio est une sculpture faite de papier aux couleurs éclatantes. Représentant un château surplombé par un gigantesque dragon, cette création onirique est prodigieuse de détails. À découvrir en images avec de nombreux détails dans la suite de l’article.
“Mitsubishi Pajero Full. When luxury meets 4×4.”
Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho, Waldemar Franca, Carlos Fonseca
Art Director: Waldemar Franca
Copywriter: Carlos Fonseca
Photographer: Marcos Mendes
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo
Adverising Agency: Droga5, Australia
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Art Director: luke Chard, Tommy Cehak
Copywriter: Mietta McFarlane, Gavin Chimes
Creative Chairman: David Nobay
Head of Art: Daryl Corps
Africa
Almap
Africa
F/Nazca Saatchi & Saatchi
Talent
Giovanni+Draftfcb
JWT
Talent
Artplan
CUBOCC
Almap
Loducca
Peralta
NBS
DM9
Agênciaclick Isobar
Ogilvy
Agênciaclick Isobar
Binder
Grey 141 Group
Africa
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho, Rodrigo Saavedra, Vico Benevides
Art Director: Lucas Reis, Rafael Oliveira, Cristiano Barros, Vico Benevides, Estefnio Holtz
Copywriter: Rodrigo Saavedra
Illustrator: Zombie
Print Producer: Carla Lustosa, Edson Harada
(TrendHunter.com) This nautical style 2013 women’s fashion campaign is for clothing company Napsugar von Bittera. These seaside captures include ships, sea creatures and of course, high end fashion.
In several of…
Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it a sudden enormous boost of visibility. The moms are super pissed off about the print ad above, featuring the campaign's hunky model, Anderson Davis, enjoying a naked picnic. The ad is far from subtle—the picnic blanket has pretty obviously been pulled over Davis's privates in such a way that it looks somewhat obscene. This infuriated the moms, which write on their website: "Last week's issue of People magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling." Nope, they can't even say the words naked or genitals. The moms add: "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising." Kraft responded with this statement: "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."
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“Increase your odds in a life or death situation.”
Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director / Copywriter: Oskar Petty
Art Director: Bernard van der Walt
Illustration: Radio
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Art Directors / Copywriters: Markus Werner, Christian Mommertz
Illustrator: Jurg Neve / Artbox
Account Director: Sebastian Koenen
Art Buying: Eva á Wengen
Production company: The Artbox
Producer: Martijn Thijssen
“Keep it clean.”
Advertising Agency: Publicis Kaplan Thaler, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen, Steven Emry
Art Director: Steven Emry
Copywriter: Dan Cohen
This a double-sided satirical map of Cannes. One side is made of meat, the other made of mouldy bread. The idea is that Cannes is divided into rich, past- it CDs/ presidents and young ,hungry creatives who do the work. The legend looks at it from the perspectives of each side.
Advertising Agency: Blammo, Toronto, Canada
Chief Creative Officer: Michael Murray
Art Directors: Vicki Nanonwski, Dejan Djuric, Vanessa Heber
Copywriter: Vinay Parmar
Account Co-ordinator: Amanda Tucci
Retoucher: Simon Tuckett
Print Producer: Gord Cathmoir
Studio: Patrick Conway
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