(TrendHunter.com) More often than not, furniture should be cozy and comforting as it offers a place for relaxation; those are just the qualities the Soft Form Collection focuses on. Of course, the pieces aren’t…
Tom Wheeler, President Obama’s choice to lead the agency, said its support of competition was especially important because of Americans’ dependence on communications networks.
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A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.
Michael Stone
Today is only the first day of the annual Licensing Expo in Las Vegas, but I am already struck by how many new brands and players are either embracing licensing for the first time or choosing to exhibit here for the first time.
(TrendHunter.com) People will always be fascinated with death. It’s a facet of life that will forever be left unanswered. The concept of rebirth came from death, which was probably the inspiration behind the works…
Le label allemand Kontor a trouvé une manière ingénieuse et très originale d’assurer sa promotion : l’envoi de vinyles et d’une plate-forme interactive intégrée à leur pochette pour les lire à l’aide d’un smartphone. Une invention audacieuse à découvrir en détails et en vidéo dans la suite de l’article.
On its first day, the audience for the revamped show was smaller than that for the previous show.
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Taco Bell will be testing a "Power Protein" menu this summer, a move that signals the chain’s efforts to offer healthier fare.
The chain July 25 will be testing a small menu in locations in Dayton, Ohio, that includes four items — a chicken burrito, steak burrito, chicken bowl and steak bowl — that offer more than 20 grams of protein and contain fewer than 450 calories.
The chain is also testing zero-calories beverages such as SoBe Lifewater Yumberry Pomegranate and Brisk No Calorie Peach Iced Green Tea. (Both brands are owned by PepsiCo.)
REUTERS / PAULO SANTOS
Hot on the heels of #OccupyGezi in Istanbul, Brazil bursts onto the global revolutionary scene with its own signature heat. Between 200,000 to 400,000 people have flooded the streets in São Paulo, Rio de Janeiro, and in other major cities across the country, protesting whilst waving Brazilian flags, dancing and jubilantly singing slogans such as “The People have awakened” and “Pardon the inconvenience, Brazil is changing.”
This massive uproar was triggered by a 20 cent increase for bus fare in São Paulo several weeks ago. This seemingly small detail was the straw that broke the camel’s back, breaking open the status-quo of Brazil and causing the whole situation across the country to explode. In Istanbul, the final straw was a few trees in Gezi park that were about to be bulldozed over for a Western-style development project. And now the rest of our world seems poised – with every country near and far harboring its own Achilles’ heel; its own tender, exposed nerve of geopolitical vulnerability…
Counting it all since the Greek austerity riots, the Spanish Indignados, Arab Spring and Occupy Wall Street, there are now over fifteen countries with pissed off, unemployed youth ready to rumble. What will be the final straw for Australia, the UK, Canada? For India… China?
It’s not a question of the possibility of global revolution, but how long it will take for the inevitable to happen – a truly Global Spring!
Could Istanbul and São Paulo signal the beginning of a chain reaction of refusal against consumer-corpo-capitalism? An unstoppable wave of revulsion against business as usual that culminates in a global revolution?
All it would take now is a 1,000 point drop in the Dow Jones tomorrow morning… get ready!
Adbusters’ Creative Director Pedro Inoue just sent in these reflections live from São Paulo:
This feels like the end of something and the beginning of another … all over Brazil people are waking up. Personally it feels like the meme wars have finally started here.
Problem mainly is that Brazil isn’t typically a protest culture. This is new for us. The usual reaction is to shrug shoulders and say: this is why the country doesn’t evolve. The police, the politicians, the institutions are all corrupt so what’s the point in protesting? Now, connected youth, organic, horizontal and angry are flipping this scenario – the old way feels obsolete and they are starting to shake things up.
This might just be the beginning of a big change in Brazil in tune with the rest of the world.
Read more on Adbusters.org
Live in the now
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer / Creative Director: João Livi
Copywriter: Ligia Mendes
Art Director: Alex Gonçalves
Print Producers: Ingo Santos, Matias Santos
Art Buyer: Mario Coelho
Illustrator: Estúdio Icone
Live in the now
Advertising Agency: Talent, São Paulo, Brazil
Chief Creative Officer / Creative Director: João Livi
Copywriter: Ligia Mendes
Art Director: Alex Gonçalves
Print Producers: Ingo Santos, Matias Santos
Art Buyer: Mario Coelho
Illustrator: Estúdio Icone
(TrendHunter.com) Nerdy coffee mugs make great gifts for caffeine-loving geeks. Luckily in terms of options, there are as many nerdy mugs as there are fan bases to be a part of, with designs stemming from video games…
Yum brands’ Pizza Hut has launched a review for its creative account.
The business has been with Interpublic’s Martin Agency since 2009, when the shop succeeded longtime incumbent, Omnicom’s BBDO. Martin said that it was defending the account but referred all other questions to Pizza Hut.
"Pizza Hut is continually looking at fresh ways to enhance its marketing efforts and strengthen relationships and points of engagement with pizza lovers. As a result, we are conducting an advertising agency review," said the marketer, noting, "We are thankful for the commitment The Martin Agency has made to our business over the past 3 1/2 years and have invited them to participate in the review process."
Read more on Adbusters.org
Amoureux de Vespa, les équipes de l’agence créative parisienne Nomoon ont décidé de consacrer une jolie vidéo d’animation en l’honneur des différents modèles de la marque Piaggio & Co. Une jolie rétrospective allant de 1943 à 2013 appelée « Vespalogy » à découvrir dans la suite.
Desculpe o transtorno na cobertura especial sobre Cannes. É por um bom motivo: estamos querendo mudar o país. 🙂 Aqui está o post prometido durante o nosso Braincast especial sobre as manifestações que tomaram o Brasil nas últimas semanas.
O termo “sofativismo” é, por si só, bastante pejorativo: fala sobre um tipo de ativista que não sai do sofá e, por isso, permanece alheio à sua própria causa. Mas este post tentará fazer alguma justiça ao ativismo pela Internet.
Estava lendo uma entrevista feita há alguns meses com o professor Pierre Lévy (sim, você leu textos dele na faculdade, mas ele continua bem vivo e bastante ativo no Twitter), justamente defendendo o sofativismo. Ele apresentou há alguns anos o conceito de ciberdemocracia, em que as ferramentas digitais possibilitarão aos cidadãos um maior conhecimento sobre o país, Estado, município e comunidade onde vivem e exigirão das esferas de governo transparência nas contas e nas relações políticas. Mas sabe que o caminho para chegar lá demanda outras revoluções.
E não é o que estamos assistindo desde o ano passado no mundo inteiro? O que foi a Primavera Árabe se não um grande levante popular contra os governos de diversos países por maior liberdade de expressão, troca de conhecimento e transparência?
E os levantes europeus contra as soluções empacotadas para a crise econômica do bloco – grandes empréstimos aos bancos e apertos nos gastos públicos, que incluem uma série de benefícios para a população? De alguma maneira não pediam um diálogo maior com os anseios da população por soluções menos prováveis, como a da Islândia – que prendeu ex-governantes e banqueiros e construiu uma nova constituição de maneira colaborativa e online?
Finalmente falando de Brasil, o que estamos vivendo nos últimos dias, ainda que com um estopim pequeno como o aumento do transporte público nas principais cidades, mas com claros sinais de que as esferas governamentais não representam seu povo?
Para Lévy, o sofativismo é uma forma alternativa para o cidadão fazer o mesmo que o ativista tradicional, mas dispondo de ferramentas digitais. Na prática, o sofativismo ajuda a manter as pessoas informadas sobre os diferentes pontos de vista e, assim, a definirem posições sobre temas importantes.
Muitos focam-se nas imagens da repressão policial durante o Quarto Ato contra o Aumento das Passagens, mas se esquecem que uma semana antes, durante o Primeiro Ato, o Movimento pelo Passe Livre levou às ruas menos de 1000 pessoas. Ou seja: antes mesmo das cenas de violência policial desnecessária, até os telespectadores do programa do Datena já eram favoráveis aos manifestantes, com ou sem baderna, e não foi a TV que formou esta opinião.
E o que vem agora que levamos centenas de milhares de pessoas para as ruas? Agora é que o sofativismo deve manter todos em alerta.
A Internet deve continuar quente, sim. Deve ser o palco do aprofundamento de discussões importantes. É ali que iremos entender melhor que “Fora Dilma, Alckmin e Haddad” ou “Chega de corrupção desses canalhas do Congresso” servem como gritos na rua, mas não como bandeira do movimento. Se fosse assim, o Movimento Cansei teria tido algum êxito. A passeata contra o Mensalão, também. Longe de defender que o fim da mobilização deve acontecer quando o governo baixar as tarifas de ônibus, mas discutir transporte público nas principais capitais do país já é um imenso desafio!
Não é depois de ter mobilizado todas as pessoas conectadas e de levar uma boa parte delas às ruas sem a ajuda dos principais veículos do país que agora devemos seguir uma cartilha de manifestação dos jornais, só porque eles mudaram de idéia (#TEAMManifestantes?).
É muito fácil para alguém que viu tudo de fora até ontem mencionar o que está faltando para o protesto enfim se tornar “legítimo”. Se bem que, num momento em que a opinião pública é favorável, todo mundo vai dizer que já apoiava as manifestações desde sempre. Ainda bem que inventaram o permalink.
Se você achar que anda lendo opiniões estranhas demais, meu caro amigo, não desanime. Use a mesma Internet para compartilhar os seus pensamentos e convencer amigos de que algo está acontecendo. Não deixe a discussão cair em velhos antipetismos ou antitucanismos, porque até vinte míseros centavos valem mais do que isso.
Post originalmente publicado no Brainstorm #9
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Love him or hate him, but Scott Disick of the Kardashian crew is intriguing in the American Psycho-inspired promo for Yeezus, the new album from his sister-in-law’s baby daddy/rapper Kanye West.
Mr. Disick, with his squeaky voice and excited manner, bears a goofy resemblance to Christian Bale yet proves to be a good fit in the parody of investment banker/serial killer Patrick Bateman. Kardashian publicist Jonathan Cheban also steps easily into the shoes of Jared Leto and the character of Paul Allen.
The two take on the famous scene in which Bateman brutally murders Allen. Donning the iconic black suit, red tie, and white rain coat ensemble from the original scene, Disick waxes rhapsodic about Kanye West, his work to date, and how Yeezus (which launches in stores today) is a masterpiece with songs “so catchy most people won’t even remember the words.”
The media Grand Prix was awarded to a small Dutch funeral-insurance company that encouraged people to say something wonderful about the people they care about while they’re still around to hear it.
The campaign was done by media agency MediaValue and Ogilvy & Mather, Amsterdam, giving the Ogilvy network three Grand Prix in the eight competitions judged so far this week at the Cannes Lions International Festival of Creativity. (Ogilvy Brazil won the promo and activation Grand Prix with an organ-donor campaign for a soccer team, and Ogilvy France and IBM took the top outdoor prize).
What it is: Drawing on its insights from being in the funeral-insurance business, Dela knew that a huge regret among the bereaved is often not spending time and talking more with a loved one. That led to the campaign “Why wait until it’s too late? Say something wonderful today.” Dela gave people the chance to share their thoughts and feelings on websites. Those stories were made into TV commercials and online documentaries and posted on billboards. Newspapers ads appeared with the single word “Dear …” to inspire people to fill in the rest. Dela took over a TV channel for an evening to broadcast the stories.
The Cannes Lions International Festival of Creativity on Tuesday awarded its first Grand Prix in the innovation category, which was just introduced this year. The category was created to honor pioneering forms of technology that have made ideas possible, and the top prize was awarded to Cinder, a software developed by Cheil-owned digital agency The Barbarian Group.
What it is: “Cinder” is an open-source platform for creative coding. It’s free to use, and so is the recipe that makes it. Created for “hardcore developers,” it runs on Mac OS X, the iOS and Windows, and was originally created to serve the VFX industry. It is a “toolbox” that lets you program graphics, audio, video, networking, image processing and computation geometry.
a.instory {
The Philippines has won its first Grand Prix at the Cannes Lions International Festival of Creativity — and it’s all thanks to a clever way of making using of old-school technology. Rather than trying to replace old analog cell phones all over the country, an outpost of Omnicom Group’s DDB dreamt up a way to make use of them to the benefit of citizens.
What it is: A simple idea that used old-school cell phones took home the big prize in the mobile category at the Cannes Lions International Festival of Creativity Tuesday. “TXTBKS,” developed by DDB Manila, won the Grand Prix. The idea was to solve the issue of the decreasing use of textbooks in a country where many people cannot afford tablets or e-readers and where most families own old feature phones. The campaign, done by client Smart Communications, collaborated with textbook publishers to condense books into text messages. Those messages were then put onto old SIM cards, which were repackaged into “Smart TXTBKS,” creating a new brand of textbooks.
The jury: The jury was chaired by Rei Inamoto, VP-chief creative officer of AKQA. He said mobile was an especially interesting category for him because it was so pervasive, but also so new. “I’ve judged a few categories at Cannes and this was the most passionate jury,” he said. “There were a lot of arguments and disagreements.” There were no women on the jury. When asked why this was the case, Matias Palm-Jensen, chief innovation officer at McCann Erickson, said that the problem could only be solved by the press going back to their countries and telling their representatives to change the ratio. He added that in Sweden they are mandated to ensure that half their jury members are female. He also said that he should not have to defend the jury composition. "I don’t want to feel uncomfortable as a man," he said.
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