Hasta La Creative!

Advertising Agency: Ogilvy & Mather, Vietnam
Executive Creative Director: Todd McCracken
Art Director: Richard Copping, Huy Anh Le
Copywriter: Juggi Ramakrishnan, Martin Sutcliffe
Producer: Intrarach Chamlong
Photographer: Phongkraphan Dusit
Retoucher: Kanakasai Chatchawarn. Huy Anh Le

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer

This parody reality show trend is tiresome, especially because reality shows are already a parody of life. Earlier this month, PBS invented fake reality shows like “Knitting Wars” and advertised them coupled with their own message: “The fact that you thought this was real says a lot about the state of TV. Support Quality Programming.”

Now, Brooklyn-based agency/organic farming advocate Carrot Creative has come up with a series of new shows on the “Unpakt Network,” all centered on moving house. On “America’s Next Top Mover,” contestants struggle with boxes as European-accented judges critique their form. In “Mover Wars,” three movers grit their teeth as they consider the lowest prices they’ll accept. Additional trailers offer previews of “The Moving Truck Whisperer” and “Movebusters.”

Fans can suggest the name of the next show by tweeting to @unpakt with the hashtag #unpaktreality. If the reality theme is here to stay, I hope at least for a parody of Dance Moms, with moving men and women grooming their children to move boxes in tutus.

See the other videos after the jump

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New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Heads SP, Brazil
Creative Director: Silvio Medeiros, Flavio Medeiros
Art Director: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
CGI: Big Studios

Advertising Agency: DLVBBDO, Milan, Italy
Executive creative directors: Stefania Siani, Federico Pepe
Art director: Nicola Cellemme
Copywriter: Pasquale Frezza
Client Director: Chiara Niccolai
Account Director: Domenico Grandi
Account Executive: Fabio Bottiroli
Producer: Marjiana Vukomanovic
Cdp: abstr^ct:groove
Director: Luigi Pane
Director of Photography: Luca Fantini
Executive Producer: Giada Risso
Producer: Alessandro Salerno
1st Assistant Director: Alice Gatti
Editing: Luigi Pane
Color Grading: Diego La Rosa
Motion Design: Valentina Vicini
Music: FrankyB
Costume Design: Up To You, Franck Josseaume
Production Services: Green Tea, Ant-Productions
Photographer: Diego Indraccolo
Photo Post Production: Davide Calluori

Advertising Agency: DM9Rio, Brazil

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Partner/co-president of the board: Marcello Serpa
Partner/General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Creation: Renato Simões, Bruno Prosperi, Pernil, André Gola
Producer: ParanoidBR
Executive Producer: Egisto Betti
Direction: Dulcidio Caldeira
Photography: Pierre de Kerchove
RTVC: Vera Jacinto, Ana Paula Casagrande, Taís Olhiara, Rafael Motta, Diego Villas Boas
Soundtrack: Raw Audio / Paulo Ivo
Editor: Alex Lacerda
PosProduction: Clan VFX
Account services: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Olivia Tornelli
Planning: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Danielle Vale, Claudio Knupp
Approval: Artur Martins, Ana Paula Lobão, Mari Negrini

Advertising Agency: UncleGrey, Copenhagen, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo

Background: A tiny optician’s has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.

Drawbacks: 1. The advertiser’s limited budget. 2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.

Mission: 1. Let them experience themselves the visional discomfort with minimum budget. 2. Let them recognize ‘Myungdong optician’s=For those with low vision’

Ideas: Self-optometry business card; Create a card that examines people’s eyesight. Just reach out your hand and the business card converts to an eyesight chart.

Results: 1. Printed 500 ‘cards’ with only 30.000 Korean won. 2. Delivered 500 ‘cards’ to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated. 3. The majority of the clients recognized ‘Myungdong optician’s’. Also after the card advertisement, over 90% of the residents visited the optician’s in a mere month.

Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko