The Global Revolution Spreads
Posted in: UncategorizedAfter Istanbul and São Paulo, Sofia!
While our eyes have been honed in on the glorious sparks flying in Turkey and Brazil, the citizens of Bulgaria are entering their second week of protest – and they are already winning…
As John O’Brennan states for The Guardian:
Make no mistake about it: Bulgaria is undergoing a profound crisis of representation.Every night for more than a week up to 10,000 people have taken to the streets of Sofia, initially protesting against the appointment on 14 June of the media oligarch Delyan Peevski as Bulgaria’s “security tsar”, the head of the State Agency for National Security (Dans), the Bulgarian CIA.
32 year-old Peevski has no experience in the security field. Further, he was appointed without debate, and is widely understood to be a front and puppet for a powerful media network of national newspapers and television channels owned by his mother.
Peevski’s controversial appointment is the perfect epitome of how shady private interests dominate state institutions in Bulgaria, at once the European Union’s poorest member state and one of its most corrupt.
But the protests have already been a roaring success. On June 19th, Bulgaria’s parliament dismissed him from his post as head of national security, mostly in hope that this will put an end to the growing rallies against the country’s fragile three-week-old government.
But, as in Turkey and Brazil, what began as a protest against something small and specific, the protests have quickly mutated into louder and deeper outcries against far-reaching and systematic corruption of Bulgaria, ruled by shadowy oligarchic power.
John O’Brennan continues:
In Bulgaria it is often impossible to know where organized crime ends and legitimate business begins. The nexus between the two is characterized by complex bureaucratic structures, opaque corporate accounting and a maze of offshore accounts.
In Varna, Bulgaria’s third largest city, the protests have taken direct aim at TIM, a business conglomerate allied to Gerb and long the real power in the region. Some estimates suggest that it controls up to 70% of Varna’s economy, including most of the tourist infrastructure. When protesters in Varna yell “M-A-F-I-A” they are automatically collapsing business into politics and implicating local municipal officials as the agents of this powerful oligarchic network.
Varna perfectly illustrates why the current protests are largely non-party-policitical and anti-politics in tone: the definitive division in today’s Bulgaria is no longer between right and left, but between the citizens and the mafia. This is a world where the guilty don’t just go unpunished; they ascend to the highest citadels of power.
Although corruption and the abuse of power are the central themes of this protest, economic hardship also plays a role. New data from the EU demonstrates that Bulgarians have the lowest standard of living in the European Union, at around 50% of the EU average.
However, the protesters are being heard and acknowledged, whether out of fear or genuine remedial concern, it is hard to discern, but on June 19 the parliament backed government plans to raise minimum wage and pensions.
The protesters, meanwhile, are lavishing the attention and celebrating their first victories, while continuing to reinforce their message to their dubious leaders: demanding an end to corruption, mafia-rule and voracious oligarchical power which all too readily became the norm for Bulgarian politics – but not for any longer!
Read more on Adbusters.org
Petco Adopts New Agency: Vitro
Posted in: UncategorizedVitro: It’s where the pets go.
Petco has named a new creative agency, Vitro, after a review. The business had been at DraftFCB’s Orange County, Calif., office since early 2011. Initiative, a DraftFCB sibling at Interpublic Group of Cos., will continue to handle media for the pet-supplies retailer, which handled the review internally.
“Vitro impressed us with their ability to understand and connect with our passionate pet parents in a unique way,” said Petco Chief Marketing Officer Elisabeth Charles. “They brought us a breakthrough strategic creative platform that aligns perfectly with Petco’s vision and works well across all our customer facing touch points.”
Sony Bravia Triluminos
Posted in: UncategorizedLe constructeur Sony a demandé à Be-Ready, Sublab et Raoul Rodriguez de concevoir une vidéo afin de promouvoir sa gamme de téléviseurs Bravia intégrant la technologie Triluminos. Avec l’utilisation d’une caméra Phantom Flex, cette vidéo nous propose de découvrir au ralenti l’explosion de 45 pots de peinture.
Wait, What? Lionel Richie Is In My Refrigerator?
Posted in: UncategorizedWe love when marketers smartly connect with pop icons from the past. But this connection between Tap King and Lionel Richie is one of the most pitch perfect endorsement deals we have ever witnessed.
In a BMF Sydney-created :60, a man peers into his refrigerator in search of something, anything to quench his yearnings but, as is very often the case when one opens the refrigerator, he finds nothing. That is until he begins to hear a piano.
He frantically pulls the contents of the refrigerator out of the way to determine the source of the sound and…BOOM…there’s Lionel Richie cooing his famous hit Hello. The lyrics align perfectly with the emotion we often times feel when we find that perfect bit of comfort food or drink.
The spark of love that ignites between the two is palpable almost to the point of being icky but it never really crosses that line as Richie deftly hands a beer to our eager refrigerator explorer.
Witty. Relevant. A perfect encapsulation of an emotion Tap King knows beer lovers experience when they lay their hands on their favorite beer.
CNN to Revive ‘Crossfire,’ Home for Political Clamor
Posted in: UncategorizedColonial Women Strip, Search Spend Up on Tablets
Posted in: Uncategorized– Colonial women tear their clothing off when they hear the Italians are coming instead of the British.
– New research from cloud-based tech company IgnitionOne found year over year paid search spend for tablets and smartphones is up 116% and 106%, respectively, in the US.
– It’s not just people who are excited with todays Supereme Court decision regarding DOMA. Brands are getting in on the action too.
– Peter Sherman, formerly EVP Managing Director at BBDO Europe, has been appointed CEO of JWT New York
Who is Captain Morgan? His Crew Speaks
Posted in: UncategorizedWe’ve all heard the tales: Captain Morgan is tenacious, fearless and a legend. Diageo and Anomalycontinue to build out the colorful mythology around the brand’s swashbuckling namesake with this magnificent series of character-driven online films featuring first-hand accounts from his 17th-century entourage.
Directed by Smuggler’s Todd Field (Little Children, In the Bedroom), the intimate portraits depict the various crew members recalling their best moments with their renegade leader — including a barber [above] whose duties may not necessarily end at a close shave, a scar-adorned navigator, and a pair of maidens [below] whose encounters with Morgan reveal his impressive range of skill in the bedroom.
The online films are a teaser to an upcoming trio of spots for the brand, previewed in this video.
JWT Poaches BBDO Exec to Serve as New York CEO
Posted in: UncategorizedJWT Worldwide has poached BBDO Europe exec Peter Sherman to serve as the CEO of the agency’s New York office.
The Big Apple is the flagship for the WPP network, which has 200 offices in 90 countries. It’s also the one that Bob Jeffrey, CEO of JWT Worldwide, has been focused on rebuilding for the past year and for which it has been recruiting new talent.
It’s rejiggered the creative team team twice in the past year or so, which is lead by Jeff Benjamin and Matt MacDonald. But JWT New York hasn’t officially had its own CEO in more than eight years. Rosemarie Ryan and Ty Montague –who departed the office to start their own venture in 2010, Co Collective — were co-presidents of the New York office before being promoted to their North American roles.
An Emerging Hispanic Voice Defends Her ‘Maids’
Posted in: UncategorizedNokia lampoons zombie-like photos of rivals
Posted in: UncategorizedThe zombie like-shots taken by the iPhone camera are lambasted in this ad by Nokia that goes on the offensive with a ‘don’t flash. Amaze’ message.
Marketers Celebrate in Social Media as Supreme Court Overturns DOMA
Posted in: UncategorizedWe’re proud that today’s Supreme Court rulings are a historic step forward on road to #MarriageEquality. #LoveIsLove pic.twitter.com/Ug6YWaVRBZ
Ben & Jerry’s (@benandjerrys) June 26, 2013
Minutes after the Supreme Court struck down the Defense of Marriage Act and granted federal benefits to married same-sex couples, many marketers were on social media waving rainbow flags — some literally — and otherwise supporting the decision.
Cover Contest Winners: What We Learned During Our First Time To Cannes
Posted in: UncategorizedHelicopter Flying over New Zealand
Posted in: UncategorizedArmée d’une Red Epic 5K Camera, Mark Toia a profité d’un vol de près de trois heures en hélicoptère pour capturer des images incroyables des paysages néo-zélandais. Des images magnifiques à découvrir en vidéo dans la suite qui plairont aux amoureux de la nature et de très grands espaces.
American Express abre concurso para financiar projetos pessoais
Posted in: UncategorizedAmerican Express lançou uma competição por 6 meses nas redes sociais, que irá fornecer à 10 pessoas por mês um financiamento para perseguirem suas paixões.
O projeto #PassionProjects foca em simples questões como “qual é sua paixão?” e “por que é importante para você?”. O desafio é que os participantes devem respondê-las com até 120 caracteres. Os vencedores receberão $2.000 para colocar as ideias em prática.
A iniciativa foi inspirada por uma pesquisa realizada pela empresa, em que dos 2 mil americanos participantes, 69% revelaram que definem o sucesso como “ter tempo para percorrer paixões e outros interesses”.
Os insights retirados da pesquisa realizada pela empresa sobre o tema tomaram forma em um sistema inspirado no sucesso do Kickstarter, porém tendo a empresa como financiadora e apoiadora dos projetos.
A iniciativa reflete ainda mais a crescente busca por satisfação pessoal e sucesso no trabalho, que vem levantando projetos inspiradores como o brasileiro Eu Faço Porque Amo, que mostra a vida de pessoas que tomaram grandes decisões ao longo da carreira para seguirem seus sonhos e se manterem apenas com eles.
#PassionProjects faz parte de uma nova campanha da American Express, “What Membership Does”, que engloba as redes sociais como principais plataformas de comunicação, onde serão postadas histórias inspiradoras de pessoas percorrendo suas paixões, e como isso as levou ao sucesso e satisfação.
Post originalmente publicado no Brainstorm #9
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Fallon Makes Some Cuts
Posted in: UncategorizedSorry for the lack of details on this one, folks. While we really have no specifics on numbers and departments affected, sources familiar with the matter confirm the multiple tips we’ve received that Minneapolis-based Fallon has cut staff today due to the Cadillac loss. We’ve been told by sources that both the MPLS and Detroit offices of Publicis Groupe-owned Fallon were affected by GM’s decision to move its global creative duties to the IPG team dubbed “Rogue” (the name–still, ugh), which is consisted of Hill Holliday, Campbell Ewald and Lowe. If you have more details, feel free to chime in via comment thread or tips box.
New Career Opportunities Daily: The best jobs in media.
Apple States Its Intentions With ‘Intention’
Posted in: UncategorizedContinuing its quest to proudly tout the fact everything it does is Designed by Apple in California, the brand is out with a TBWA-created animation entitled “Intention.” The work speaks to Apple’s intention to perfect things versus just make them.
Designed by Apple in California an intriguing effort that shifts focus away from people’s fixation with where something is manufactured to where it’s designed. While brands will always seek out the lowest possible costs to make their products, they’re less likely to outsource the design of those products.
For many decades following the industrial revolution, Made in America was a proud statement of fact; that everything a brand made — inclusive of design — was done in America by Americans. As the world shifted to a global economy and brands began to explore less costly, overseas manufacturing options, Made in America became meaningless as, for the most part, nothing is made in America any longer.
But, America is still in the business of developing, inventing, creating, envisioning and, to use a favorite advertising buzzword, ideating. Apple is capitalizing on that fact and touting it as if the statement were just as powerful as Made in America once was.
“Making stuff” will always be important. But, for now, designing it is way cooler.
Penguin China: Change Direction, 5
Posted in: Uncategorized
A book can change the story of your life.
Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Dushan Milic
Published: April 2013