Hasta La Creative!

Vitro: It’s where the pets go.

Petco has named a new creative agency, Vitro, after a review. The business had been at DraftFCB’s Orange County, Calif., office since early 2011. Initiative, a DraftFCB sibling at Interpublic Group of Cos., will continue to handle media for the pet-supplies retailer, which handled the review internally.

“Vitro impressed us with their ability to understand and connect with our passionate pet parents in a unique way,” said Petco Chief Marketing Officer Elisabeth Charles. “They brought us a breakthrough strategic creative platform that aligns perfectly with Petco’s vision and works well across all our customer facing touch points.”

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