(TrendHunter.com) This Muse Magazine No 34 photo shoot is a kaleidoscopic and carefree portrait of what summer break is all about.
Even if you’re past your school days and summer is more about taking a…
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?We don’t believe in coincidence.
Or dumb luck.
There are thousands “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Untile every idea we touch
Enhances each life it touches.We’re engineers and artists.
Craftmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.Designed by Apple in California
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Drew Stalker, Chris Ribeiro
Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough
Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler
Senior Art Director: Shannon Tham
Copywriter: Rob Goldenberg
Art Director: Edward Vince
Head of Art Production: Helen O’Neill
Senior Art Producer: Sara Clark
Art Producer: Jessica Gerweck
Global Director of Print Production: Peter Nolan
Print Producer: Anna Haro
Project Manager: Jayson Dana
Photographer: Jason Nocito
Production Company: First Shot Productions
Digital Art: Epilogue Inc.
Prepress: Continental Colorcraft
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?We don’t believe in coincidence.
Or dumb luck.
There are thousands “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Untile every idea we touch
Enhances each life it touches.We’re engineers and artists.
Craftmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.Designed by Apple in California
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Drew Stalker, Chris Ribeiro
Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough
Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler
Senior Art Director: Shannon Tham
Copywriter: Rob Goldenberg
Art Director: Edward Vince
Head of Art Production: Helen O’Neill
Senior Art Producer: Sara Clark
Art Producer: Jessica Gerweck
Global Director of Print Production: Peter Nolan
Print Producer: Anna Haro
Project Manager: Jayson Dana
Photographer: Jason Nocito
Production Company: First Shot Productions
Digital Art: Epilogue Inc.
Prepress: Continental Colorcraft
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?We don’t believe in coincidence.
Or dumb luck.
There are thousands “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Untile every idea we touch
Enhances each life it touches.We’re engineers and artists.
Craftmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.Designed by Apple in California
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Drew Stalker, Chris Ribeiro
Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough
Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler
Senior Art Director: Shannon Tham
Copywriter: Rob Goldenberg
Art Director: Edward Vince
Head of Art Production: Helen O’Neill
Senior Art Producer: Sara Clark
Art Producer: Jessica Gerweck
Global Director of Print Production: Peter Nolan
Print Producer: Anna Haro
Project Manager: Jayson Dana
Photographer: Jason Nocito
Production Company: First Shot Productions
Digital Art: Epilogue Inc.
Prepress: Continental Colorcraft
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?We don’t believe in coincidence.
Or dumb luck.
There are thousands “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Untile every idea we touch
Enhances each life it touches.We’re engineers and artists.
Craftmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.Designed by Apple in California
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Drew Stalker, Chris Ribeiro
Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough
Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler
Senior Art Director: Shannon Tham
Copywriter: Rob Goldenberg
Art Director: Edward Vince
Head of Art Production: Helen O’Neill
Senior Art Producer: Sara Clark
Art Producer: Jessica Gerweck
Global Director of Print Production: Peter Nolan
Print Producer: Anna Haro
Project Manager: Jayson Dana
Photographer: Jason Nocito
Production Company: First Shot Productions
Digital Art: Epilogue Inc.
Prepress: Continental Colorcraft
Following up on a recent post, I decided to take a closer look at introverts in the ad industry:
Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been avoided had the quiet people had the courage or the internalized permission to speak up and say, “You know, that might not be such a great idea.” Instead, the group defers to the loud people who react instantly and positively.
More and more, our business is focused on collaboration. And today’s ad agencies reflect a mandate to be “on” all the time: Open-space office plans. Conference calls where only a few do the talking and the sound quality is so poor it only works if you yell. Brainstorming meetings with more storminess than braininess. It’s not enough to be a lone copywriter or designer doing great work while sitting in solitude, if it ever was.
It’s the subject of my new column on Talent Zoo.
The post Quiet Doesn’t Work In Ad Agencies appeared first on AdPulp.
Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu, Chen Lei
Art Directors: Chen Mo, Jianjun Geng, Ronnie Wu, Nils Andersson
Copywriters: Donghai Liu, Gao Han, Nils Andersson
Designers: Chen Mo, Jianjun Geng
Sometimes you’re most proud of where you’re from, when you’re somewhere else. That’s what led us to build a beer fridge full of Molson Canadian and trek it across Europe. The only way to open it? A Canadian passport.
Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and sound by RMW Music
Producer / Composer: Steven MacKinnon
Colourist: Eric Whipp
A new documentary, “The Real Mad Men and Women of Madison Avenue,” examines the ad industry during the last six decades, focusing on New York.
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(TrendHunter.com) If you’re looking to find some practical decor items that will serve more than just one function, then these clever hybrid furniture pieces will definitely provide some handy multifunctional…
(TrendHunter.com) Any homeowner looking to infuse some bright and over-the-top decor items into their homes are in luck, because these illuminated furniture designs will make turning the lights off a fun and…
Vogue editor and Conde Nast artistic director Anna Wintour posted her first message on Twitter Wednesday, weighing in on the Supreme Court ruling against the Defense of Marriage Act. But she didn’t start her own account — Ms. Wintour sent the message through Vogue’s Twitter handle, including her initials at the end to indicate that the tweet came from her.
Today’s rulings are a big step forward for all Americans striving to achieve equality. I couldn’t be happier or more proud. A.W.
Vogue Magazine (@voguemagazine) June 26, 2013
(TrendHunter.com) One of the best parts about the warm weather is getting the chance to go outdoors to lay in the sun, but before you do, these helpful sunbathing necessities will offer you some great reminders on…
The soaps will continue to be available on Hulu and iTunes, but episodes will also be shown on OWN, for a potential new audience.
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L’artiste californien Chad Wright livre ici une pièce intime, reflet de souvenirs d’enfance et méditation autour des banlieues. Utilisant l’érosion comme processus de réalisation de son installation, il offre aussi une réflexion sur les agissements du temps à découvrir en images dans la suite de l’article.
Walmart has dropped Paula Deen amid the controversy surrounding her admission to past use of racial slurs, her tearful appearance on “The Today Show” apparently not enough to save her place on the shelves of the world’s biggest retailer.
In a tersely worded statement, Walmart simply said: “We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed. We will work with suppliers to address existing inventories and agreements.” The company declined to comment beyond that statement.
Walmart’s move comes in the wake of the Food Network canceling Ms. Deen’s cooking show last week, followed this week by Smithfield Foods ending its endorsement deal with her and Caesar’s announcing it will rebrand four Paula Deen restaurants at casinos nationwide.
Se você já viu alguém “agitando antes de beber” qualquer coisa, é capaz de a ideia do novo filme da agência Quiet Storm para o Goodness Protein Shakes já ter passado pela sua mente. O produto em questão é um shake de proteínas que não precisa ser chacoalhado, o que provavelmente vai evitar as situações embaraçosas aqui retratadas.
O filme, que tem todos os predicados para viralizar, caminha pela linha tênue que separa a genialidade da escrotice. É claro que haverá quem ache que é uma coisa e quem ache que é outra, mas o mais legal é que a agência arriscou e o cliente topou fazer algo diferente das tradicionais campanhas do segmento.
A ideia de confundir o público, entretanto, não é nova, e foi usada desta exata maneira há pouco tempo, em um comercial de Marc Jacobs.
Post originalmente publicado no Brainstorm #9
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General Mills has hired hometown agency Olson of Minneapolis to handle a sizeable campaign for Yoplait Greek yogurt, which will relaunch next month with a new formula, packaging and messaging.
Saatchi & Saatchi, New York, the incumbent shop for Yoplait, will remain on the brand for regular yogurt varieties. But General Mills picked Olson to oversee the launch of what is being described as a “full-calorie traditional” Greek yogurt that will debut in July, replacing the marketer’s existing Greek version. The restaging comes as the marketer seeks to gain momentum in the fast-growing Greek segment, where it has lagged. “This product’s point of difference is its superior taste,” CEO Ken Powell said on an earnings call Wednesday.
While Olson is already on General Mills’ roster, the Yoplait Greek win represents its highest-profile piece of business from the marketer. In a statement to Ad Age, General Mills said that it “primarily works with two large advertising agency partners — Saatchi and McCann Erickson. Historically, we also partner with other advertising agencies on special brand projects. We have worked with Olson in this way in the past, and elected to work with them for the new Yoplait Greek campaign.” (Olson’s other assignments include smaller yogurt brands Liberte and Mountain High, as well as digital/social for Yoplait.)
A editora Random House lançou recentemente um aplicativo para Facebook, o BookScout, que gera recomendações de livros para o usuário, baseando-se nos dados de sua timeline.
Com a contínua queda nas vendas de publicações impressas, BookScout abraça a tentativa de trazer a prateleira das livrarias – um tanto distantes atualmente – para a frente das nossas vidas sociais online.
O app leva em consideração os likes, comentários, tags e informações gerais que o usuário usa no Facebook para prever livros que ele talvez possa gostar. Estas recomendações não vem apenas de livros da própria editora, mas de outras grandes, incluindo até Amazon Publishing.
Diferente até do sistema de recomendação do próprio Facebook e outros mais genéricos, BookScout cria um link direto com o carrinho de compras, além de ter como um dos principais objetivos criar uma comunidade de leitores ávidos, através de conversas girando em torno de listas de must reads, recomendações e resenhas pessoais, discussões de livros que falem sobre pautas quentes e demais diálogos que acabam por desenhar um novo modelo de conversas que se tem em livrarias e bibliotecas.
A busca por recriar o modelo de conversas que se tem nas livrarias, agora no Facebook.
Com gigantes como a Amazon comprando a Goodreads, e a Random House apostando suas fichas no Facebook, vemos a tendência em expandir a base de consumidores tomar forma através das comunidades de fãs de livros que ocupam as diversas redes sociais. Resta saber se o fator humano das redes enriquecerão, de fato, os tantos algoritmos de recomendações.
Post originalmente publicado no Brainstorm #9
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Motorola debuted its new logo on Wednesday, and underneath the now lower case “motorola” corporate name is the tagline “a Google company,” three words that carry profound significance for the future of mobile advertising and the smartphone market.
Motorola confirmed the logo change but did not comment on the strategy behind the new design.
Since acquiring Motorola in August 2011, Google has done its best to maintain its distance from the mobile phone manufacturer. Because Google’s dominance of the mobile advertising industry is reliant upon smartphone manufacturers using its Android mobile operating system, any suggestion that it might provide Motorola with exclusive access to certain Android features would have undoubtedly upset those partnerships (and, in turn, its mobile ad business). Google had thus been careful not to closely associate itself with Motorola in order to prevent such disturbances and perceived conflicts of interest.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
