Hasta La Creative!

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

Pereira & O’Dell chief creative officer, PJ Pereira, has been leading the San Francisco-based agency through solid, entertaining work in the last year, from the memorable Smokable Songbook for Snoop Lion, to following up Intel and Toshiba’s social movie "Inside," with the excellent "The Beauty Inside."

Adland can spot him a mile away thanks to his signature eyewear, what he calls those “odd goggles”. They began as an accessory not for style, but for a functional purpose. Because the air in San Francisco is pretty dry, and he doesn’t sleep much, Mr. Pereira’s doctor told him to find some glasses that protected his peepers from the wind. But he says it’s now become part of his persona – some clients even call him “Goggles.”

Mr. Pereira is one of the creativity industry’s outspoken leaders. He has plenty to say – mostly in his own language, which he dubs PortuEnglish – about the need for immigration reform and other subjects. Here, we queried him to learn about the lesser-known aspects of his personality.  

Continue reading at AdAge.com

La página para la congregación global en solidaridad con el parque Gezi y todo su contenido desaparecen.

Captura de pantalla del evento antes de que fuese retirado.

8-9 Junio: Días de Acción Global en Solidaridad con #OccupyGezi

¡Amigos y amigas en todas las ciudades del mundo! ¡Hacemos un llamamiento para que este fin de semana todas y todos reclameis vuestros espacios públicos y mostréis solidaridad con #OccupyGezi y las múltiples oleadas de protestas en Turquía!

Lo que empezó como una pequeña ocupación para proteger el Parque Gezi en Estambul se convirtió en cuestión de días en una protesta masiva que se extendió como el fuego por toda Turquía. Un desencadenante clave fue el desproporcionado uso de la fuerza con que respondió la policía. Así como el Parque Gezi cristalizó las luchas para defender el ya mermado espacio público, secuestrado por el autoritarismo neoliberal, los botes de gas pimienta con que las fuerzas de seguridad bañaron Estambul se han convertido en una metáfora literal de la falta de aire para respirar con que vivimos. Cientos de miles de personas se echaron a las calles para apoyar la ocupación del Parque Gezi a pesar del apagón mediático y de la brutalidad policial. Ahora hemos reclamado no solo el espacio del Parque Gezi sino también la Plaza Tasim, el corazón de la esfera pública de Turquía, donde las expresiones de descontento de las multitudes se han reprimido reiteradamente en la historia del país. Mientras Taksim y Gezi se ven inundadas cada noche con miles de personas que vienen a celebrar su solidaridad, victorias y fuerza, nuestra resistencia en otras partes de Estambul y en otras ciudades por todas Turquía continúa. De una cosa

podemos estar seguros: nada volverá a ser lo mismo.

¡Muestra tu apoyo y solidaridad este fin de semana, 8-9 de junio y reaprópiate de Tahrir, Syntagma, Sol, Zuccotti, las calles y plazas y parques de tu ciudad y de tu barrio! Créenos, te pertenecen.

Crea o únete a un evento, después comparte las fotos e historias de solidaridad – geziglobal.tk

Read more on Adbusters.org

For its latest entry in its All Drive, No Drama campaign, Cars.com has employed James Van Der Beek, heart throb from Varsity Blues and Dawson’s Creek, to add some drama to a commercial that touts the fact buying a car with Cars.com is, well, drama-free.

In the ad, when an exchange between a customer and a car dealer isn’t quite dramatic enough, the car dealer brings in Van Der Beek to deliver a dramatic line from Varsity Blues. Sadly, Van Der Beek has never been, shall we say, a very dramatic actor.

The New York Post has been sued by two men who say a front-page photo of them at the Boston Marathon before it was bombed falsely portrayed them as possible suspects.

The defamation lawsuit over the April 18 article, with the headline “BAG MEN,” was filed yesterday in Massachusetts Superior Court in Boston by two local men, Salaheddin Barhoum, 16, and Yassine Zaimi, 24, who say they are avid runners who were never sought by authorities after the attack.

The front-page photo and headline became a centerpiece of broad criticism of the media coverage’s following the Boston Marathon bombing, but editor Col Allen previously defended the Post’s coverage. "The image was emailed to law-enforcement agencies yesterday afternoon seeking information about these men, as our story reported," he said in the statement. "We did not identify them as suspects."

Continue reading at AdAge.com

Following its recent preferred ad position deal with Starcom MediaVest in April, Twitter has signed a deal with WPP. The deal will enable WPP and it operating units — GroupM, Kantar, Wunderman and others — to access Twitter’s treasure trove of data and incorporate it into WPP media and analytics platforms.

Of the deal, WPP CEO Martin Sorrell said, “Twitter’s relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behaviour in real time. We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines. We look forward to leveraging the platform in a variety of ways for our clients around the world.”

The deal fuels Twitter move into the Big Data space and its deepening marriage with the marketing and advertising community.

Kellogg’s has thumbed its nose at Aldi with an online campaign in response to the discount supermarket’s ‘Like Brands’ drive, which has featured a low-fat cereal ad.

(TrendHunter.com) In an effort to raise awareness for teenage pregnancies, the City of Chicago commissioned shocking ads featuring pregnant boys.

Instead of mimicking classic pregnant girl ads, the campaign opted…

I bet your office lobby – if you have an office lobby – doesn’t look as artistic as the new and improved office lobby for Draftfcb SF. One of the agency’s art directors brought in local graffiti artist Ghost Owl to freshen up the lobby with a staggering wallscape. As ad folks often do, Draftfcb SF turned non-client work, and in this case, office redecoration, into a creative endeavor. There’s a short video showing how Ghost Owl worked his ghost magic with the spray cans, a cool watch if you want to see how he layers and shades colors up close. A bumpy hip-hop beat plays over the clip, completing the woozy old-school West Coast feel. I’d be willing to bet that E-40 approves of this Bay Area collaboration.

Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Dog food ads. Usually silly stupid things with pets and their owners acting dumb and doing idiotic things. Not this UK-based commercial for Cesar dog food. Perhaps one of the best dog food commercial we have ever (and will ever) see.

Entitled, Love Them Back, the commercial’s emotional appeal is fueled by Tom Hodge’s Walk Through The Village.

The ad is a testament to the loving bond that can form between animal and human even in the face of devastating loss.