Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don’t seem to care about the dangers of using their mobile phone whilst driving.
Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don’t seem to care about the dangers of using their mobile phone whilst driving.
Dando continuidade ao premiado “Do amor ao bingo” – não coincidentemente também lançado em um mês de maio – a Getty Images lança uma nova campanha, dessa vez voltada para promover seu acervo de vídeos.
105 vídeos editados em 85 segundos formam a história de um casal que se conhece na infância, se separa na adolescência e volta a se encontrar quando adultos. Assim como na campanha anterior, o filme foi feito com material disponível para compra no banco de imagens, que atualmente totaliza 63.103.983 segundos de vídeo.
Dunder Mifflin will close up shop when the “The Office” airs for a final time Thursday on NBC. But if Quill.com gets its way, the fictional paper-products company will live on for years to come — and not just in syndication.
Quill, which is owned by Staples, has aggressive marketing plans for its line of “Dunder Mifflin” branded office products, which were first introduced in 2011 under a licensing deal with NBC. “I don’t think we went into this saying this is going to be a two or three year thing,” said Paul Bessinger, Quill’s director of innovation. “We think his thing can stand on its own and become an evergreen brand.”
The marketer’s first step comes Thursday night when it will air a new ad in the markets where the fictional Dunder Mifflin operates, such as Scranton, Pa.,; Utica, N.Y.; Akron, Ohio; Albany, N.Y.; and Syracuse. The commercial, which was crowd-sourced by Tongal, will run right before or after show but probably not during it, Mr. Bessinger said.
Audi has been busy lately, pumping out ads for their newest cars in sponsorship deals with Iron Man while simultaneously pitting past and present versions of Spock against each other. The automaker seems to be at it again, now with longtime agency Venables Bell & Partners, for a 60-second spot that traces back to the origin of the company. Retro footage of Audi’s founder, August Horch, and old-school automobiles plays for most of the spot, set to narration of the children’s poem It Couldn’t Be Done, written by Edgar Albert Guest. I guess Dr. Suess was busy.
By design, most of the commercial feels like it belongs to pre-1980, but the dissonance of the kid’s poem and the speeding-car shots strikes a cool chord. While previous car spots may be clever or topical when full of movie stars, this one stands out in a good way. It’s smooth and engaging, presumably, like a ride in a new Audi. Credits and a couple of :15 second spots after the jump.
It took six months and change, but BBH has finally selected a new CEO for North America in Patrick Lafferty, who joins said agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, rounds out a leadership team that includes CCO John Patroulis, CSO Sarah Watson and chairman, Emma Cookson.
Lafferty’s soon-to-be boss, BBH Group CEO Gwyn Jones, says in a statement, “Patrick has a really calm authority and such a rich body of experience. He has seen and done a lot both within and beyond our industry – embracing client side, media ownership and the military. We have great strategic and creative strength in the business, and I think Pat will bring outstanding leadership to that offering. On top of all that – I think he is just a great person.”
As you’d expect, Lafferty, who was, yes, a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York, which of course handles Axe and now Playstation, and L.A., which services clients including Red Bull. During his career, the exec has also worked on the account side at Leo Burnett and as CMO at Travel Channel.
Reconstituindo a história real do cachorro Mojo, a Pedigree mostra em seu novo comercial qual é a diferença entre um bom e mau animal: o “dono”.
O filme faz parte da campanha da marca que incentiva a adoção de cães, e não a compra em vitrines como se fossem produtos. Há uns bons anos que a Pedigree trabalha com esse posicionamento, conscientizando o público e, claro, criando uma imagem de boas intenções para vender mais ração.
A criação é da AMV BBDO, com produção da The Mill.
Microsoft believes Facebook users need to be educated on the “richness and robustness” of the social network’s search engine before it can be effectively monetised.
Beth Galton, photographe spécialisé dans les clichés alimentaires, a réalisé avec l’aide du styliste culinaire Charlotte Omnes, cette série d’images appelée « Cut Food ». Pour composer ces clichés, Beth Galton a eu l’idée de remplacer les liquides par de la gélatine pour donner cette impression de découpe parfaite des objets.
After a media agency review, Seoul, Korea-based LG is keeping Mindshare in North America but moving the bulk of its international account to Havas Media, executives familiar with the matter say.
LG’s decision to divide its global media account between the two ad holding companies comes more than five years after the electronics giant consolidated its entire $400 million account with WPP’s Mindshare. It also comes during the U.S. Upfront negotiations in which media agencies and their clients commit millions of dollars to network and cable buys throughout the year.
LG, Mindshare and Havas didn’t immediately respond to a request for comment.
Channel 4 made an operating loss of £29m in 2012, down from an operating profit of £22m in 2011, after TV ad revenue declined and its coverage of the Paralympics helped its spend on UK originated content reach record levels.
And now, for a little midday silliness courtesy of Whit Hiler, a creative at Lexington, KY-based Cornett Integrated Marketing Solutions who’s perhaps better known as one of the parties involved with the ongoing grassroots tourism campaign, “Kentucky Kicks Ass.” Hiler, who’s also been prone to shock and amuse on Reddit in recent months with his array of fliers, has now reteamed with his Cornett IMS crew to launch the patent-pending “Beardvertising,” which he dubs “the real native advertising.”
To be honest, we’re surprised we haven’t seen something this ridiculous before, though ad folks have ventured into “beard-selling” in the past. Anyhow, inspired by stats saying that 55 percent of males worldwide now have facial hair, Hiler and company are now seeking out men with beards that want to make money hosting, yes, “BeardBoards,” patent-pending miniature billboards that clip onto a beard. As you can see, this pretty much only applies to those in the ZZ Top/Williamsburg realm of beard growth, so it looks like we’re out the running (and from the looks of it, thank heavens). Along with brave participants, Cornett IMS is also looking for partners to advertise on BeardBoards (and we’ll be damned, they already have two). We’re just wondering why they didn’t think of this ahead of winter.
Even before Spoetzl Brewery introduced its Shiner brand to the New York and Philadelphia markets, word had gotten out via social media. Fans of the Texan brand — whether they were actual Texans, barbecue aficiandoes or South by Southwest alumni — had been tipped off and were quick to spread the word.
Which is no accident. Gambrinus Co., which owns Spoetzl, and longtime agency, Austin-based McGarrah Jessee, have spent years building up that fan base, often on a limited budget. Despite moving into its 42nd state, Shiner has eschewed TV advertising. Last year, Spoetzl spent less than $1 million on measured media, according to Kantar Media, which included magazine, outdoor and display advertising.
While not completely ruling out TV, head of marketing Charlie Paulette noted that it wouldn’t be a very good stylistic fit for a craft-brew brand famous for its heritage of outlaw music — especially when craft-brew fans can be quick to let you know when you’re “selling out.” A better fit? Ambushing Heineken’s official sponsorship of the Austin City Limits Music Festival a few years back. And social media, of course, which has allowed the brand to get much more mileage out of its own brand of marketing, though Mr. Paulette acknowledged that passionate social-media fans can sometimes turn on you.
British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.
Future publishing has hired Tino Cennamo, a digital executive at Italian publisher Editoriale Domus, as managing director of international businesses for its key north European markets.
On Thursday, NBC’s long-running U.S. version of The Office will celebrate its series finale after nine seasons on air, the last three of which everyone would like to pretend never happened because they were pretty boring and shitty.
The end of The Office also means the end of free product placement for Dunder Mifflin, the fictional-turned-real paper company licensed from Comcast by Staples two years ago to sell under the latter’s Quill brand. What might have seemed like a clever business venture at the time is now looking a bit silly as, with no more episodes of The Office on the horizon, Dunder Mifflin’s charm as a gag gift is fading quickly. Soon (as in probably about a year a so), if someone gets you a ream of Dunder-Mifflin paper, you will not laugh knowingly at the brand, thus depreciating the only value it offers. Instead, you will marvel at the fact that a friend got you a ream of paper as a gift, and likely consider them a total asshole.
Hopefully, Staples will put Dunder Mifflin out of its misery faster than NBC did with The Office, but in the meantime, we’re still getting spots produced by LA-based crowdsourcers Tongal that are even worse than the last season of the show they’re based on. Luckily for America, the above spot is only running during the series finale’s telecast in five Dunder Mifflin “branch” markets (Scranton, Utica, Akron, Albany and Syracuse), so you would most likely be spared if you hadn’t visited AgencySpy today. Sorry about that, but hey, at least we get Steve Carell back for the two-hour finale on Thursday, right?
Advertising Agency: Grey, Milan, Italy
Associate Creative Directors: Francesco Fallisi, Simona Angioni
Art Directors: Alice Pozzi, Andrea Pioppi
Copywriters: Francesca Andriani, Serena Pulga
Tv Producer: Monica Cadringher
Head of Print Production: Emilano Bianchi
Account Supervisors: Chiara Soloni, Elisa Rizzuto
Case Movie Soundtrack: Matteo Buzzanca
Web Designer & Interactive Creative Director: Beppe Bizzarro
Web Developer: Purple Network
Production Company: The Family
Executive Producer: Stefano Quaglia
Line producer: Alessandra Bracaglia
Producer: Carlotta Magnani
Director: Anna Negri
Director of Photography: Alessandro Pavoni
Editor: Alessio Doglione
Scenographer: Emita Frigato
Makeup Artist: Dalia Colli
Hairstylist: Rodolfo Sifari
Special Effects: Leonardo Cruciano
Music Composer: Dominik Scherrer
Color Correction and CGI: Bloompix
Baby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first generation that actually outsizes the influential-but-aging boomers. So why are so many senior marketers missing the opportunity — and their piece of $200 billion in spending power?
Why are they convinced the methods and media that have worked over the past 30 years of their careers will continue to produce results with tech-savvy millennials, even though they have vastly different media habits?
Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents’ love for the “touch” of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
It took six months and change, but BBH has finally selected a new CEO for North America in 
