The project presents the front pages of the newspaper that were published throughout the years. We selected the most important front pages in Israeli history and printed them out into billboards at the locations where they took place. Case video: https://vimeo.com/65800718
Advertising Agency: Saatchi & Saatchi, Israel
Does the future of media include breaking-news headlines materializing in front of your eyes as you walk down the street?
CNN and Elle magazine have become the second and third media brands with apps on Google Glass, following The New York Times, and all three are testing early adopters’ appetite for a constant stream of content served to them on the go. In their current form, the apps seem to follow the vein of push notifications mobile phone users get increasingly frequently from The Times and The Wall Street Journal. Unlike the apps those push notifications bring users to, however, the media brands’ Glass apps aren’t allowed to carry ads.
The revenue opportunity is currently minuscule in any case. Google Glass is still only available to a small group of people — mainly developers — who plunked down $1,500 for the privilege of beta-testing the device.
Advertising Agency: 9 the creative shop, Portugal
Creative Director: Frederico Roquette
Art Directors: Madalena Neves, Lisa Espadinha
Copywriter: Frederico Roquette
Account Supervisors: Ana Castro Rego, Catarina Mello Breyner
Na temporada pré-Cannes, as campanhas impressas voltam a chamar nossa atenção. Mesmo que nunca vejam as páginas de uma revista, claro.
Essa aqui é uma boa idéia e ótima execução da Draftfcb para a Sharpie, uma caneta com duas pontas e espessuras diferentes. As peças contam as mesmas histórias, mas uma mais detalhada que a outra.
Tem a chegada do homem à Lua – que na versão em detalhes brinca com a teoria conspiratória filmada por Stanley Kubrick; a criação do Facebook por Mark Zuckerberg, com uma visão menos romântica da que foi mostrada no filme; e a festinha do príncipe Harry em Las Vegas.
A campanha assina com “One story. Two points.” Clique nas peças para ampliar.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Grey Magazine recently featured an editorial photo shoot dubbed ‘Daily Chores’ with notorious Italian fashion model Bianca Balti and her adorable little daughter Matilde Lucidi. Grey Magazine…
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| THE ORIGINAL? Chanel Paris – 2010 Agency : Unknown (France) |
LESS ORIGINAL Sandro Paris – 2013 Agency : Unknown (France) |
Stand-up comedian, actor, songwriter and noted YouTube personality Toby "Tobuscus" Turner made this fourth-wall-shattering musical ad for Hot Pockets in which he is bullied by an unseen voiceover into singing about the new Cuban Style and Spicy Beef Nacho flavors. God help us all, Spicy Beef Nacho? I can already hear my toilet crying. Anyway, the concept might not thrill you, but the execution is top notch, mostly due to Turner's facial expressions. Now I want to see him in some sort of comedy duel with Jim Gaffigan, who once compared Hot Pockets to filling a Pop Tart with nasty meat. Making this ad is like slapping Gaffigan in the face with a dueling glove.
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Advertising Agency: Delight Agency, Amsterdam, Netherlands
Creative Directors: Maarten van Huijstee, Bram van Leeuwen, Reinier Steures
Director: Floris Kingma
Production Company: CZAR/COMRAD Amsterdam
Producer: Karlijn Paardenkoper
Published: May 2013
Engine’s WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don’t know how to tell people what I do.
It’s not that I don’t know what I do. I just don’t know how to describe it in terms that people will understand. The problem is that the word “digital” has become obsolete. Every time I hear it or use it I cringe.
What isn’t digital these days? TV is digital, you can’t even get the old kind anymore, whatever that was. Photography is digital. The old days of film are so gone, but do you see Canon trumpeting their digital cameras? Digital vs. what? So here we are, professional marketers, and we are using a word to describe what we do that has no real meaning anymore.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Director: Pedro Ferreira
Creative Director: Judite Mota
Art Director: João Rocha
Copywriter: Sofia Moutinho
Director: Telmo Vicente
Advertising Agency: Bartle Bogle Hegarty, UK
Creative Director: Nick Allsop
Creatives: Rory McCaskill, Will Holmes, Matt Fitch, Mark Lewis
TV Producer: Helen Powlette
Production Co: Passion Pictures
Director: John Robertson
Producer: Julie Murnaghan
Executive Producers: Samantha Plaistead, Gerri McCarthy
Sound Designer: Ian Lambert
A number of controversies have put Jay Carney, a former reporter turned White House press secretary, under a white-hot spotlight, but he says he likes it.
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Today in agency self-promos, we bring this 90-second clip from New York-based shop Rooster, which pretty much makes it clear in the brief amount of time what its first love is (its co-founder/creative director, Gavin McInness, is the co-founder of Vice and the “godfather of hipsterdom” after all).
We’re seen some pretty self-indulgent agencies patting themselves on the back clips in the past, but at least this one makes us want to revisit the ’80s flick, Gleaming the Cube, or that modern doc, Dogtown and Z-Boys. It appeases our short attention span and takes us back to the days when we scraped elbows, knees and more. So, good on ya Rooster. The shop currently works with clients including Red Bull, Qualcomm and Nissan (you might remember its recent work for the last brand starring Ryan Lochte).
New Career Opportunities Daily: The best jobs in media.
B&Q, Nokia, McDonald’s and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4’s new advertising strategy for 4oD.
Microsoft takes a break from perfecting its blue screen of death to ape Google's ad style—abundant white space, bouncing Chrome ball, Beethoven's Fifth on the soundtrack—in this anti-Google video that was reportedly intended for internal use but was conveniently leaked to the universe just in time for Google's big I/O developers conference. Tagged with the same "Don't get Scroogled" line that Microsoft uses whenever it needles the only digital company more reviled than itself, the spot warns, "With Google Chrome, everything everywhere is tracked. To target you with ads. To monetize your personal info. … Google watches everything you do and uses it to make a profit off of you. Chrome has you commercialized." Cool. Google can trash my privacy and pick my pocket as long as there's some value added. ("Commercialized" is a good thing, right? I can always Google it and find out. See—value added!) What's Microsoft done for anyone lately? Since they took away the Windows start button, I just stare at a blank PC screen and write all my stories on a Mac. Though Google did give the world Glassholes, so I guess they're just as bad.
The original Google Chrome spot:
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Glass Explorers — Google’s term for the world’s select few Google Glass owners — will soon be able to share their experiences through platforms other than Google’s. Facebook, Tumblr and Twitter are all developing apps, or “Glassware,” for the wearable device, the companies said Thursday. So get ready for all kinds of Glass explorations in your social feeds.
The companies’ arrival on a nascent platform previously limited to apps for The New York Times and networking service Path mean Glass is getting increasingly social. But it still isn’t obviously lucrative for anyone but Google.
That’s because the company has been adamant about not allowing outside developers to serve ads in Glassware.
It’s not a surprise that older people like classical music more than younger people. For the Brazilian Symphony Orchestra (OSB), that trend needed to be fixed. Since most of their audience is older than 65 years, the OSB started playing orchestral themes from blockbuster movies like Jaws, E.T., and Star Wars to show younger people that they had an unknown appreciation for classical music.
Rio de Janeiro agency Artplan also incorporated YouTube videos of film clips to add a visual presence to the experience. As a result, the OSB saw a 40% increase of young people in the audience. The case study gave a healthy boost to the box office draw as well: all of the orchestra’s concerts in the upcoming season are already sold out. Unfortunately, young people still like Kesha more than Wagner, but I don’t think there’s a lot that the OSB can do to remedy that. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Unusual jewelry can be a great conversation starter, and these bizarre necklaces from Little Lucia Jewelry are sure to get people talking. These odd-ball accessories can be found on Vespoe, a…
“Your heart is whatever you let inside.”
Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: James Williams
Art Director: James Williams
Copywriter: Saulo Sousa
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
