Hasta La Creative!

Vodafone UK has appointed former Kraft marketer Daryl Fielding as its new brand director, replacing Danielle Crook, who left to join Starbucks last year.

Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson as head of marketing.

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase ‘It has to be Heinz,” following the brand being featured in ‘Mad Men’ on Sky Atlantic.

Breakthrough Breast Cancer, the charity that funds 25% of the UK’s breast cancer research, has overhauled its online presence to encourage deeper engagement and create relationships with existing and potential supporters.

Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Creative Director: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas, Edher Espinoza
Head of Art: Christian Sánchez
Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: Jose Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld

Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety â even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened “The Soil Restaurant” with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.

Customers and Media ate it up: The Soil Restaurant was widely reported on in Japan, and the news spread to over 20 countries globally, including features on CNN and the Discovery Channel. With zero media investment, we clearly demonstrated the product safety to the world. Total free media exposure amounted to approximately US$8,900,000. As a result, consumers felt safe to buy soil again, and sales surged 130% versus the previous year. People could return to gardening and producing their own food.

Advertising Agency: TBWA\Hakuhodo, Tokyo, Japan
Executive Creative Director: Kazoo Sato
Creative Director: Tomoki Harada
Copywriter: Tomoki Harada, Chino Yamaguchi
Art Director: Keisuke Shimizu, Nozomi Imaoka

Advertising Agency: Cooch Creative, Perth, Australia
Art Director: Aleisha Zappia
Creative Director/ Copywriter: Ron Samuel
Photographer: Craig Kinder
Chief Executive Officer: Matt Hunt

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

Escolher o que você vai comer em um restaurante ou lanchonete somente com base nas fotos do cardápio costuma ser garantia de decepção. Se você já esteve em uma sessão de fotos publicitárias, sabe o que é preciso para criar uma imagem apetitosa. Ou, então, você pode conferir o vídeo lançado pelo McDonald’s no ano passado, com apresentação de Hope Bagozzi, diretora de marketing da rede no Canadá. O artista multimídia Dario D. resolveu explorar um pouco mais o assunto com uma galeria no Imgur, onde mostra as fotos produzidas e a realidade de diferentes lanches.

De certa maneira, lembra um pouco aquelas fotos de celebridades, em capas de revista ou tapetes vermelho, colocadas lado a lado com as imagens delas sem maquiagem, Photoshop e afins. E olha que Dario D. ainda foi legal e tentou mostrar o  ”melhor” ângulo de seus lanchinhos.

Post originalmente publicado no Brainstorm #9
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Crazy Doodler, Fun Loving, Constant Learner, Loves woman with creative mind – In short a crazy guy next door.

Why are you an Illustrator??
I love to draw, paint and express myself through them. (And I really suck at other creative things like singing, writing etc)

Did you attend school for fine art or design??
Yes, I completed my commercial arts from L.S.Raheja (Worli).

You have a distinct style of illustration. How long did it take you to develop your style??
I am still in the process of learning, so my style is still evolving and hence I keep experimenting with new mediums and ways.

Were there any particular role models for you when you grew up??
Not particularly, though I’d say my family were supportive (They tolerated all my scribbles on their beautiful walls and doors of the house and still they are ) ??who was the most influential personality on your career in Illustrations??There have been so many influential personalities in life from a friend who said “illustrate for yourself, be deaf to the world” to my seniors at advertising agencies who always pushed me to illustrate and encouraged my love for it.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Advertising agencies opt for illustration only when the medium of communication requires it.? I work more with small start up agencies and freelancers, but I am looking forward to working with publishers soon.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising? Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I always wanted to start on my own and work in an place where I am comfortable ,so I left my last job at Merry Men and decided to go as an freelance illustrator this year ( so far it’s going great by god’s grace)
Was there any time when you wanted to quit Illustrations??Artists swing between narcissism and self deprecation quite regularly. Sometimes challenges try to pull me down but my love for illustrations brings me back to the paper and I am again on the track.

Have you considered turning your illustrations into graphic novels??
Not yet, but that’s definitely there in my future plan.

Any other Indian Illustrators who you admire??
India is truly blessed with many talented illustrators some of my favorites are ?Deelip Khomane, Saurabh Chandekar, Alicia Souza, Archan Nair etc.

?Tell us something of your personal projects?when I am not working on any client project, I create art works for my face book page ?“INKOLOGY”.
This keeps me going and helps me in developing my skill as an artist. I try my level best to upload at least one artwork every day on my page.

What is your dream project??
Creating illustrations under my own studio banner. (fingers crossed)

Mac or PC??
I love their ancestors paper and pencil.

Who would you like to take out for dinner??
Alicia Souza (whenever she visits Mumbai)

What’s on your iPod??
I don’t have an iPod, but i love Bollywood music, A R Rahman, Bryan adams, Jeff Bridges and many more.

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