The Justice Department called prosecutor Dennis K. Burke’s actions related to the release of a memo about a federal agent involved in the “Fast and Furious” investigation “particularly egregious.”
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Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Filipe Vilas-Boas
Art Director: Thibault Choquel
Account managers: Valérie Hénaff, Eric Forest, Michael S.Lévy, Céline Vernerey, Anne-Sophie Rouget, Elise de Chivré, Ombeline Minelle, Romain Libeau, Grégory Botbol
Production: Pierre Marcus, Benjamin Besnainou / WAM
Sound producer: Frédéric Prados
Director: Paul Dugdale
Company Production: B Reel
Producers: Trine Pillay, Ivana Bohuslavova
Post-production: Franck-Hervé Marc
Business Affairs: Romain Busnel, Elodie Siliart, Margaux Miracle-Solé, Carlos Serrano
Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an “all in one” home entertainment system.
In Mexico, we are told 22% of car accidents are caused by women. That little stat forms the basis of Publicis Mexico-created ad campaign for MINI which urges women not to apply make up while driving, seemingly the cause of those 22% of accidents.
Before we get into the actual campaign here, let’s do a little math. If 22% of all car accidents are caused by women, can one assume 78% are caused by men? Why, then, do we have a campaign that just wreaks of the age old stereotype that women are bad drivers? And why is it assumed the application of makeup is the cause of these accidents?
Hmm. Questionable marketing, perhaps? But hey, it’s fun to blow up air bags in the Ladies Room while unsuspecting women apply makeup. And maybe makeup-induced accidents really are a thing in Mexico. Who are we to judge?
And if all the other stats thrown at us in this ad are to be believed (stereotypical or not) then maybe this is a message that needs to be delivered. Maybe it’s sad that 6 out of 10 Mexican women wouldn’t dream of going to work without makeup or that 1 in 4 believe not wearing makeup could cost them a promotion. But if that’s the reality then urging women not to apply makeup while driving is, perhaps, less stereotypical and more practical.
Now if only MINI could come up with a strategy to curtail the apparent 78% of men who cause the rest of all car accidents.
Marks & Spencer has lost the right to bid on the ‘Interflora’ trademark on Google AdWords, ending a five-year legal battle.
The Digital Place-Based Advertising Association, which represents the companies behind video screens in locations such as elevators to taxi cabs, has named media-industry veteran Barry Frey president and CEO. He succeeds Susan Danaher, now the chief revenue officer at Adspace Digital Mall Network.
Mr. Frey, who began the job on Monday, was most recently a senior advisor at Sonenshine Partners and previously worked at TV companies such as Cablevision, where he helped develop and sell video-on-demand advertising, and USA Networks, where he created some early multimedia ad agreements.
He talked about where he wants to help take digital place-based advertising, advertisers’ doubts about TV and why video screens seemingly everywhere is actually a good thing for consumers and marketers. Our conversation has been lightly edited.
Advertising Agency: BBDO, Santiago, Chile
Client: Monticello Grand Casino
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Cristian Seisdedos
Copywriter: Claudio Diaz
Illustrator: Astro IC.
Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Copywriter: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Illustrator: La mano estudio
Photographer: Patricio Pescetto
Soooo, a friend forwarded a memo sent to staff from Duff Stewart, CEO at Austin-based, Omnicom-owned GSD&M (the Idea City part, by the way, was dropped like third-period French in early 2011; the sign on the building, though, is another story). Anyhow, changes are now afoot specifically in GSD&M’s communications department, mainly that SVP of said division John McGrath, who’s been with the agency for well over six years, and senior manager, comms Adele Hazan, are striking out on their own. As a result, eight-year GSD&M vet Melanie Mahaffey is moving up the ranks. Why spoil it all, though, read on for Stewart’s explanation, verbatim:
“Over the past few years, our GSD&M Communications team has been at the center of some of the most innovative and entrepreneurial activities at the agency. From expanding our digital properties to live-event production including regular music showcases, the SXSW Industry Party and other major events, they have consistently created and championed new ways to build our agency brand, business and culture.
New Career Opportunities Daily: The best jobs in media.
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero has sent a cease-and-desist letter to World Nutella Day founder and organizer Sara Rosso. This Saturday, she plans to deactivate NutellaDay.com and the 7-year-old event's social-media channels in response to the legal notice from the company. "I've seen the event grow from a few hundred food bloggers posting recipes to thousands of people tweeting about it, pinning recipes on Pinterest, and posting their own contributions on Facebook," Rosso writes in a blog post about the cease and desist. "There have been songs sung about it, short films created for it, poems written for it, recipes tested for it, and photos taken for it. The cease-and-desist letter was a bit of a surprise and a disappointment, as over the years I've had contact and positive experiences with several employees of Ferrero, SpA, and with their public relations and brand strategy consultants." So far, the parent company has not responded to several media requests for comment and clarification. Via Consumerist and Neatorama. Photo via chaojikazu.
UPDATE: Rosso emailed AdFreak to tell us there's been a resolution in the matter. As reported this afternoon in Italy, Ferrero has stopped legal action against her, saying it was "a routine procedure in defense of trademarks." The company furthermore "would like to express its sincere gratitude to Sara Rosso for her passion for Nutella, which extends gratitude to all the fans of the World Nutella Day" and considers itself "lucky to have a fan of Nutella so devoted and loyal as Sara Rosso."
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The term “big data” has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple definition of big data.
In our marketing world, big data describes the plethora of information we have accumulated through the monitoring of consumers as they browse, socialize, search and purchase online. Every time a person visits a website, a cookie is dropped within their browser. Every time a person responds to a call-to-action from a landing page, data from the form they filled out is captured.
That’s just a small example of big data’s makeup. Dan Zarrella, HubSpot’s social media scientist, told me a little bit more about the kinds of data that are important to marketers and agencies – and how marketers and agencies should be using that data.
On this week’s edition of The BeanCast — the best podcast about Marketing on the air — I claim that “Native Advertising” is the dumbest term that I’ve ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It’s no wonder that no one even knows what it means, much less how, when or why to execute a Native campaign.
Rebecca Lieb an analyst for Altimeter Group, writing for iMediaConnection, says the term “Native Advertising” raises more questions than it does answers. Indeed.
My first question is, why – in The Age of Knowledge and Transparency – are we talking about hiding advertising so it appears to be something it is not? Doing so merely reinforces our industry’s processed cheese factor. It says, “Yes, we are a bunch of quacks trying to sell people a bill of goods.”
Lieb writes:
The fly in the ointment is that without a real definition of native advertising, it means anything you want it to mean. Or anything whoever’s trying to sell it to you wants it to mean. Confusion in the marketplace is not a good thing (though it can benefit certain constituents).
She goes on to say she is working to define Native Advertising and that she welcomes input. I have input. I believe Native is “a neologism for what we used to call advertorial.” Thus, I fail to see the need for it.
The need we have is to raise the bar on advertorial, and I contend it is easy to do and worth doing. The thing to realize when we talk about producing any form of brand-sponsored content is how money solves many problems. The fact is, brands have the money to invest in journalists, filmmakers and other storytellers — and smart brands like RedBull are already doing a great job of this.
On The BeanCast, host Bob Knorpp, asked what role ad agencies can play in all this. The answer is simple. Agencies play the role they always play, creating a framework for a client’s storytelling needs and managing the million details involved in creating and distributing not just ad campaigns, but media products.
Previously on AdPulp: Hello Advertorial, Nice To See You Again
The post No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing appeared first on AdPulp.
“Every toy can live again. Donate your old toys.”
Advertising Agency: Eugenio, São Paulo, Brazil
Client: ParkShopping São Caetano
Creative Director: Carlos Valladão
Creative Director: Agostinho Moura
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Eduardo Borges
“Rebuilding a forest isn’t that easy.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art director: Yves-Eric Deboey
Assisting AD: Fanny Chevalier
Account managers: Vincent Larnaudie, Anne-Sophie Rudas
PR Manager: Emilie Seid
Photographer: Jason Hindley
Art buyer: Flore Silberfeld
3D and Retouching: Pierrick Guenneugues
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.
The chain’s new tagline, “Fan food. Not fast food” replaces its previous tagline, “So Good It’s RiDQulous,” and is expected to run in about a dozen new spots this year, but the tagline and campaign are slated to continue long after that. One spot features what the chain calls a brand anthem that celebrates its fans and their relationship with the brand.
“Our objective is to reconnect emotionally with our consumers,” said Barry Westrum, exec VP-marketing at American Dairy Queen Corp. “Ours is a fierce category, frequency is at a premium, and we really see the opportunity for our business to grow by taking these existing customers that have such strong feelings to get them to come back that much more frequently.” He said that 56% of DQ’s users are light (one visit per month), yet they only represent 29% of total visits. “If we can get light users to visit one time more per month, it would have a significant impact on our business.”
Gareth Pearson nous offre avec cette belle vidéo « Yeah New York » une belle déclaration d’amour aux rues de la Grande Pomme ainsi qu’à ses passants venant de différents horizons. Une création simple et très réussie à découvrir dans la suite sur la musique « Peaking Lights – Hey Sparrow ».
(TrendHunter.com) Girls and women in Japan desire to get the double eyelid look where the depth of their eyelids is more enhanced for a wide-eyed effect.
There are intensive cosmetic procedures that could be done…
Last year Ad Age voters predicted that CBS legal drama “Made in Jersey” would be the first new broadcast drama to be canceled. And you were right.
Now repeat the feat and pick this fall’s most endangered new broadcast drama.
You’ve also got a few days left on comedies, where more than 500 votes so far narrowly rate Fox military sitcom “Enlisted” at greater risk than the close second, NBC’s “Sean Saves the World.”
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because they're starving for sex, wiping baby bums and visiting their own funeral plots in "Diaper Money," posted below. The video, released as part of YouTube's Comedy Week, also promotes the trio's latest musical effort, The Wack Album, due June 11. Look for more promos in the coming weeks.
Video is NSFW (language).
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(TrendHunter.com) There are two series of incredibly unique portraits featured in today’s top trends. The series entitled ‘Capstone Beauty’ by photographer and digital artist Brian Huynh, features…
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