Visa Europe is making an old man rather than athletes the star of its latest evolution of its ‘Flow Faster’ ad campaign, which will launch across 19 European countries tomorrow.
Well, calls to the agency have confirmed tips we’ve received over the last 24 hours that Maria Lopez-Knowles, who’s been with GlobalHue since 2010 and was promoted to president of the multicultural agency’s Latino division and New York hub last year, is leaving for a new gig in the West Coast.
All we know thus far from those in the Spy line is that it’s apparently a CMO job at a media company and her departure “shocked” some at the agency. Anyhow, from what we’re hearing, as of now, there are no immediate plans to replace Lopez-Knowles, who joined GlobalHue three years ago after spending six as an SVP at MRM with a focus on the Hispanic market.
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Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines.
Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK’s documentary programming across three of its channels.
Bauer Media UK has promoted its TV controller Martin Luck to commercial director of its seven channels on Box TV, its joint venture with Channel 4.
Details are hazy on this one, but after days of receiving tips including “reorg at ogilvy chicago today. Very high up changes,” we have received confirmation that O&M’s Windy City location has had to cut some staff this week (specifically Wednesday). We’re trying to get more info including numbers, reasons, departments affected, etc. on this but in the meantime, here’s a statement:
“After several years of significant growth, Ogilvy Chicago had a reduction in staff today. This is never an easy course of action, especially at an agency that places such high value on our people and our culture. We took a close look at our costs mid-year and the move was necessary to position ourselves for future success.”
We’ll let you know if and when we find out more.
New Career Opportunities Daily: The best jobs in media.
Barbie's going real-estate shopping.
Mattel is kicking off a major North American tour for its flagship doll that will see "Barbie's Motorcade" traveling through 14 cities in an effort to find the doll a new place to call home.
The motorcade includes a 20-foot high trailer truck, which has a doorbell and a doormat, and two accompanying cabana tents that will park outside shopping malls and retailers. Mattel has teamed up with retailers including Walmart, Target and Toys 'R' Us, and will set up shop in three locaitons in each market.
Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn't a germaphobe is already pretty easy, so this is a solution to a problem that doesn't really exist. It does make Twix look even worse for their infamous "Two for me, none for you" campaign back in the day, though.
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Dove's "Real Beauty Sketches" is the most-watched viral ad ever. Or is it?
Unilever says the video from Ogilvy Brazil recently became the most viewed viral ad in history, less than a month after its April 14 debut. Dove’s PR firm, Edelman, bases that on data from video analytics firm Unruly Media, plus an additional 27 million views from China counted by Mavens of London. Both firms work for Unilever and Edelman on digital analytics and viewership optimization. And by their count, "Sketches" has amassed around 150 million views globally as of this week.
Not so fast, says rival video analytics firm Visible Measures, which only ranked "Real Beauty Sketches" fifth on its all-time ranking as of last week, albeit with a “true reach” of 157 million. That included views from China that Visible Measures added after Ad Age inquired.
The Office of Fair Trading has declined to participate in broadcast interviews regarding a report that has criticised it for being ‘timid’ in its enforcement of the consumer credit and payday loans market.
Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign’s Talking Inspiration series, out next week.
(TrendHunter.com) Ladies who like watermelons will enjoy these cute socks made by Wendy Gaal. These fruit-inspired foot covers are knitted to look like everyone’s favorite summer time fruit.
Socks can be so…
House of Fraser has awarded its £5 million media planning and buying account to Goodstuff Communications, moving the business from Starcom MediaVest Group after 14 years.
The latest viral video hits from Cruzan Rum, Call of Duty and Corona.
Matthew Picton est un artiste britannique qui compose de superbes sculptures cartographiques en papier appelées « Map Sculptures ». Ce dernier représente diverses villes, comme par exemple San Francisco ou Jérusalem, avec des papiers ayant une symbolique par rapport au lieu représenté. A découvrir dans la suite.
Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone’s internet usage.
For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes.
The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.
By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.
“That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.”
Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.
Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Creative: Diederik Van Remoortere
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann
One of the world’s busiest airports has brought in agency support for Europe to build its profile ahead of Brazil’s World Cup Final and Olympic Games.
While your office chair may be a standard rollie, only capable of swiveling around as you head to the bathroom to put off work, some extraordinary chairs, like the star of A Chair Named Clarity go beyond the call of duty. In a commissioned short film for office supply company Allsteel, writer/director Nickolaus Duarte tells the story of a young chair that travels to the big city for “a hero’s journey” to save his ailing mother (who happens to be human).
Why, you ask? (Humor me and ask). Because Clarity’s human mother gets sick after sitting in an uncomfortable wooden chair. At this point, it would’ve been wise for Clarity’s mother to change chairs, since her child is somehow an office chair. But then, you realize that this three-and-a-half-minute short film is a small piece of branded content that is just trying to eek out a few laughs from viewers and maybe sell some office furniture, so making sense of it might not make too much sense.
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Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama ‘The Returned’, with subtitled ads from L’Oreal, Renault, Bel Boursin and Emirates.
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