Nivea Magazine Insert Charges Phones at the Beach

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Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach.

It’s an interesting dovetail between advertising and product development that many agencies are now exploring. Granted, this was done for a brand and not standalone by an agency but it’s unique in that it’s more than just an ad. It’s an actual product that is useful to the consumer in a way that perfectly relates to the product’s sponsor.

Sun. Beach. Sunscreen. Mobile Phone. Solar charger. It all ties together quite nicely.

While many agencies do not have resident skillsets such as product designers and software architects it’s a foregone conclusion agencies must make major adjustments to survive within an industry where old models centered on commission-based outbound marketing have given way to more content-focused inbound marketing approaches that are more focused on sales.

This is not to say agencies can’t make the necessary adjustments to their business models to mirror the changes in the way people now consume content (pull versus push). But, in addition, it would be wise for agencies to continue to explore new methods of generating revenue (by developing products that can be sold) using the skill sets they have at hand and the skill sets they should consider bringing in house.

Let’s Welcome the Brief, Wondrous Return of DK’s Stanley Piano

We first learned about Stanley last summer, when he was introduced at the Capitol Hill Block Party in Seattle. Everyone’s favorite interactive piano that can take take requests via Twitter is back, this time to play at the Chobani SoHo yogurt bar for the New York-based non-profit Sing for Hope. Digital Kitchen is taking care of the creative legwork and will be broadcasting Stanley on www.singforhope.com June 1-2.

Stanley has collected nearly 2,200 followers in the past year, which is impressive when you take into account that he is just a musical instrument and doesn’t have thumbs. No word yet on whether Stanley is familiar with Watson, the “Jeopardy” computer, but the two could probably have an interesting electronic bromance if they ever got together in the same room. Anyone who would like to request a song can tweet @StanleyPiano.

New Career Opportunities Daily: The best jobs in media.

Indoor Cloud Formed with Kites

Superabundant Atmosphere est le nom d’une installation développée par l’artiste new-yorkais Jacob Hashimoto. Composée de milliers de cerf-volants blancs en tissu de soie faits main collés sur des cadres de bambou, cette création est une superbe structure présentée à la Rice Gallery en 2005.

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Red Bull Tries Another Daredevil Jump, From Everest


The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner’s jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign has received 194 million views since it launched in February of 2012, and more than a few parodies.

It went so well, Red Bull thought you might like another. This time they’ve got daredevil B.A.S.E. jumper Valery Rozov (who has somehow lived to age 48) making what they’re claiming to be the first-ever jump from the mountain at 23,667 feet.

More than two years were spent preparing for the jump, including considerable time and effort devoted to developing a special new wingsuit, a special jumpsuit that shapes the human body into an airfoil, creating lift and, with it, "human flight." Rozov and his team, which included four sherpas as well as photographers and camera crew, spent nearly three weeks in the Himalayas before the jump on May 5.

Continue reading at AdAge.com

Foursquare Is Generating Too Much Useless Noise


 

Glenn Engler

Continue reading at AdAge.com

Ardbeg invites whisky lovers to ‘dig’

Whisky producer Ardbeg has celebrated the second annual Ardbeg Day, coinciding with the Islay festival of malt and music on 1 June, with the launch of a special edition bottle, Ardbog.

Sarenza: Jungle

Advertising Agency: TBWA, Paris, France
Account managers: Laure Lagarde, Marion Floch
Creative Director: Jean-François Goize
Art Director & Copywriter: Jean-Marie Gateau
Agency Producer: MJZ / Smile Unlimited
Producer: Marie Bordaz
Director: Leigh – Blue Source
Music: Rainbow Arabia “Jungle Bear”
Sound producer: Fabrice Pouvreau
Sound designer: Etienne de Nanteuil
Sound Production: Else

PlayStation Edges Xbox In Viral Chart Showdown


Sony won’t unveil the PlayStation 4 until the E3 gaming conference June 4, but a teaser which just shows a fuzzy glimpse of the console racked up more than 7.4 million views last week, edging out a demo video for Microsoft’s Xbox One and coming in at No. 2 last week, according to Visible Measures.

Microsoft unveiled the console last Tuesday, and quickly released the accompanying branded video campaign. The 1:41 spot looks at the console and its features, set to a dark backdrop and slick music. Xbox One Unveil grabbed the No. 3 spot with 5.2 million views for the week. 

No. 1 last week was the latest incarnation of Samsung’s "The Next Big Thing" campaign from 72andSunny that shows off the cool features of the Galaxy S4, including answering a phone with a wave of a hand, eye tracking, and more. 

Continue reading at AdAge.com

This is Eric Koston

Découverte de ce nouveau projet de Desillusion Magazine, soutenu par Nike, qui a réalisé cette élégante vidéo en l’honneur d’Eric Koston, le légendaire skateur de rue. De magnifiques images ainsi que de beaux moments avec le skateboarder à découvrir en images et vidéo HD dans la suite de l’article.

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Businessman Spits Hot Fire in Holiday Inn Express Spot

I did not stay at a Holiday Inn Express last night, so you’ll have to forgive me if I’m lacking a certain prowess, but I’ll try my best to cover the latest commercial from the hotel brand and Fallon. The “Stay Smart” campaign launched in 1998 and is back after an extended hiatus. We briefly covered the revival in April, and now, Holiday Inn is re-releasing the second spot to Youtube after it had a successful run in movie theaters.

In the ad, a mayonnaise whiteboy holding his dry-cleaning walks up to a couple of dudes freestyling on a New York street corner. One of the dudes takes the opportunity to diss the whiteboy with a few lines. Instead of recoiling, the whiteboy hands his clothes to his adversary, then drops an impressive verse, subverting every white/black stereotype in the book. Some of his verbal gems include: “But how you gonna let a marketing rep rip your rep/ And slip a depth rhyme scheme your mind only dreams in.” If that’s how one can gain rapping ability, then Lil Wayne may want to consider staying at a Holiday Inn Express while working on his next album. Think about the marketing possibilities of that celebrity/brand marriage…

New Career Opportunities Daily: The best jobs in media.

The Route to Creative Director Starts With a Passion for New Ideas


Phil Johnson

Let me tell you about the perks of writing for Small Agency Diary. There’s no pay, very little fan mail and to date a shortage of six-figure speaking engagements. On the other hand, I’ve met new friends, impressive people from every corner of the advertising industry. Best of all, on rare occasions, someone writes asking for advice. Whether I’m qualified or not, I always answer. 

Continue reading at AdAge.com

Real-Life Anime Depictions – Voltron Characters are Depicted in Realistic Depictions by Josh Burns (GALLERY)

(TrendHunter.com) The Voltron characters were first showcased back in the 1980s, but has since then been featured in various cable channels throughout the years where it acquired new sets of fans.

Artist Josh Burns…

Why the Ad Industry Should Speak Up as Part of America’s Immigration Policy Debate


What would American advertising be like without people like Linus Karlsson, Nick Law, David Droga, Rei Inamoto, or Jose Molla? In a moment when this country discusses its immigration policies, its ad industry should be proud of the fact that it has been, for decades, bringing the world to our backyard.

And if a lot of the discussion around this theme ends up on border protection, low wage immigrants, and amnesty for illegals, the issue also influences how open we are to bringing in highly skilled academics and professionals that can’t be found enough around here. The Silicon Valley in particular has been fighting for years on better ways to attract great minds, but they are always pushed back.

Well, we can help. Not with a campaign though. We can be an example.

Continue reading at AdAge.com

Asda recruits former Molson Coors director Chris McDonough

Asda has appointed former Molson Coors managing director of brands Chris McDonough as marketing director as part of a restructure of its marketing department.

Cloned Cabaret Star Captures – This Strange Photo Series by Ruud Baan Focuses on a Cabaret Star (GALLERY)

(TrendHunter.com) This peculiar photo series by Ruud Baan is centered around Dutch cabaret star Ruben Van Der Meer. Done entirely in whites and reds, this strange, but fun photography series contains some rather…

The Third-Party Cookie Divide Is Debilitating the Industry


Kevin Conroy

The digital advertising industry is unnecessarily dividing itself, dangerously so since Mozilla announced its intention to block third-party cookies by default in an upcoming version of Firefox.

Continue reading at AdAge.com

Metrô em Londres é transformado em salão de festas de “O Grande Gatsby”

Uma das mais movimentadas estações de metrô de Londres, Oxford Circus, foi palco de uma grande intervenção para divulgar o filme dirigido por Baz Luhrmann, “O Grande Gatsby”, baseado no livro de F. Scott Fitzgerald, publicado pela primeira vez em 1925.

Os habituais cartazes, outdoors e placas presentes na estação foram substituídos por um enorme anúncio em campanha para o lançamento do filme. As artes gráficas cobriram todo o corredor principal da estação, do teto ao chão, dando a ilusão de que os passageiros estavam em um luxuoso salão de festa no estilo art deco, referência na época em que se passa a história.

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A experiência ao mundo extravagante e decadente de Gatsby foi criada pela Applied Media, que trabalhou em conjunto com os colaboradores PHD, CBS Outdoor UK e Kinetic, para unir ao máximo a forma e o clima subterrâneo do metrô à ideia de trazer o filme – de uma época distante – para dentro do universo cotidiano e de um hábito tão comum hoje em dia: pegar o metrô.

Abaixo, veja como foi a montagem de toda a produção gráfica, desenvolvida apropriadamente para grandes cenários em que há uma enorme circulação de pessoas diariamente.

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Agencies hit by payments terms in the UK, says IPA

The problem of “cash-rich multinationals” taking up to 120 days to pay ad agencies to improve their balance sheets has put pressure on London shops, according to the Institute of Practitioners in Advertising.

Drawing Time Lapse in 30 hours

Coup de cœur pour Paul White, un illustrateur australien au talent incroyable. Avec l’aide de Johnny Blank, ce dernier a réalisé un dessin en technique time-lapse, résumant 30 heures d’une grande précision pour représenter une voiture en quelques minutes. A découvrir en vidéo dans la suite de l’article.

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Gerry Boyle to lead ZenithOptimedia APAC

Gerry Boyle, the worldwide managing partner and UK chairman of ZenithOptimedia, has been appointed as the company’s Asia-Pacific chairman, following the departure of Phil Talbot.