May
31
Mattel Sends Barbie On A Road Trip to Find a New Home
Posted in: Uncategorized
Barbie's going real-estate shopping.
Mattel is kicking off a major North American tour for its flagship doll that will see "Barbie's Motorcade" traveling through 14 cities in an effort to find the doll a new place to call home.
The motorcade includes a 20-foot high trailer truck, which has a doorbell and a doormat, and two accompanying cabana tents that will park outside shopping malls and retailers. Mattel has teamed up with retailers including Walmart, Target and Toys 'R' Us, and will set up shop in three locaitons in each market.
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