Hasta La Creative!

Audi has switched gears from commuting with Iron Man to inject some ad gusto into another blockbuster franchise about to hit theaters: Star Trek into Darkness. The latest spot – produced by PMK-BNC – pits the wily veteran against the smooth newcomer. Spock v. Spock. Leonard Nimoy against Zachary Quinto in a battle of intellect, trash-talk, and automobile semantics. Quinto may be prettier, but Nimoy has an old-man game full of tricks up his sleeves.

The two-minute video promotes the new Audi S7 as the perfect vehicle for anyone in need of a smooth ride with technological toys. This may not be the USS Enterprise, but it can get Quinto to the golf club faster than Nimoy’s Mercedes, at least until the twist ending. The response has been overwhelmingly positive on YouTube thus far, and it’s a safe bet that sci-fi geeks will get a kick out of the Spock-off in the coming weeks. Can those geeks buy Audis? Probably not, but at least they’ll chuckle at the playful banter. Credits after the jump.

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WeightWatchers is undertaking its first TV advertising campaign for its food range in six years.

Não é a primeira ideia do tipo, mas aqui está uma boa produção de Animador vs. Animação.

Criado por Jonny Lawrence, o vídeo tem óbvia inspiração em “Street Fighter”. Divertido.

Post originalmente publicado no Brainstorm #9
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M&C Saatchi has appointed Antonia Harrison as international development director to coincide with the official launch of its New York office.

If his subtle Instagram post from a few days ago (above) doesn’t provide a clue, a handful of tweets late last week from Mike Jacobson  (below) basically confirms that the veteran 72andSunny strategist is heading east and taking a job at Dentsu-owned 360i next month.

We’re trying to get confirmation/details from either 360i or its new hire, the latter of whom recently (and perhaps unfortunately) received a heap of backlash in the comment thread of our post regarding his efforts to raise money for Boston Marathon first responders. We’ll avoid dwelling on it further so as not to rain on his parade. So, let’s just tell you that Jacobson, who as some of you may know also has a second  career as a magician, spent five years in all aat 72andSunny, leading day-to-day strategy for clients including Activision (on Call of Duty: Black Ops efforts) and NBA 2K12.

Update: Sources familiar with the matter confirm that Jacobson is joining 360i as a strategist in mid-June.

Update 2: And Jacobson himself has responded in kind, confirming that, ” Yes. But this move is mostly to be closer to the AgencySpy headquarters.” We’re not sure if we should be thrilled or worried. Carry on.

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Members of alternative rock bands OK Go and Pyyramids travelled with photographer Martien Mulder to Mount Nuolja in northern Sweden to create an audio-visual experience inspired by the Northern Lights phenomenon.

(TrendHunter.com) If you’re looking for a way to make yourself stand out in the business world, then you should consider trying heat-sensitive business cards. Austrian graphic design company Bureau Rabenstein…

Smirnoff and Guinness-maker Diageo has appointed marketer Ivan Menezes as its new chief executive, replacing Paul Walsh who is standing down after 13 years.

Fragrance and fragrance-makers have gone from relative obscurity to rock stardom in packaged-goods over the past decade. It’s gotten to the point that an actor portraying a fragrance developer appears in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser’s Air Wick.

When was the last time, by the way, a fictional brand manager made it into a TV ad, aside from Coke Zero?

Marketers of air fresheners or deodorants used to ply mundane smells like vanilla, lavender, fresh linen and the ubiquitous if ill-defined “sport.” Now marketers have products named after, and presumably smelling like, Denali National Park in Alaska. All that helps fuel an estimated $14 billion business supplying all manner of fragrance to marketers of the world, per estimates of Leffingwell & Associates and Chemical & Engineering News — up around 5% last year.

Continue reading at AdAge.com

After showing us Kiefer Sutherland/Jack Bauer’s, er, softer side and making a case for Megan Fox as a marine biologist, Mother London and Acer have teamed up again for another fairly amusing web film to promote one of the computer brand’s Ultrabooks. This latest collaboration stars the globe-trotting Dutch progressive house DJ/producer now simply known as Tiesto and his hapless assistant, Vernon, who perhaps resembles a hybrid of Jonah Hill and Seth Rogen.

One would think that Tiesto, who probably earns at least six figures a gig in a million exotic destinations and has been lathered up by the likes of DJ Magazine and Rolling Stone as the “world’s #1 DJ” over the years, would hire someone a bit less befuddled than Vernon to run his affairs. But, as you can see, being adept at using an Acer Aspire P3 Ultrabook can turn even the most awkward of characters into a model-luring, scene-stealing star. We can all dare to dream. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.