Hasta La Creative!

(TrendHunter.com) A lot can be said about the digital art series titled Primal by Ari Weinkle, a graphic designer based in Brookline, Massachusetts, but the best way to do these creations justice is by simply looking…

This afternoon, HubSpot announced Social Inbox, a new suite of tools — and part of HubSpot’s Inbound Marketing offering — that aims to bring the human element back to social media. Joe Chernov, current VP of Marketing at Kinvey and former CMO of Eloqua (somewhat of a competitor to HubSpot), was in attendance at this afternoon’s launch and tweeted, “Conclusion: @HubSpot Social Inbox is what Radian6 should be.”

Conclusion: @hubspot Social Inbox is what Radian6 should be.

— Joe Chernov (@jchernov) May 7, 2013

Describing Social Inbox in a blog post, HubSpot CMO Mike Volpe wrote, “With Social Inbox, HubSpot takes your contacts database of leads, opportunities, and customers, and merges it with your social media interactions. So when you get a tweet from someone, you know if they are a customer or a lead. And when you know who someone is, you can treat them the way you should be treating them.”

In a nutshell, HubSpot Social Inbox connects prospects, leads and customers to their social media activity — as well as where they are in the sales funnel — and paints a more robust picture of that person and their needs so when a brand interacts, it’s more relevant and more human.

Here’s a screenshot:

The video below describes the offering in more detail and why HubSpot thinks it’s time to bring the social back to social media.

HubSpot CEO Brian Halligan had this to add, “The promise of HubSpot was always the notion that customers expect and deserve more lovable marketing. Over the last five years, social media marketing has been far from lovable; in fact, brands were typically using social media to push out contests, sweepstakes, and promotional content–tactics that are impersonal for customers and ineffective for marketers. HubSpot Social Inbox allows marketers to create, share, promote, monitor, respond, and integrate social media into their overall marketing approach. Social Inbox is a powerful vehicle for marketers that results in a singular narrative for customers.”

HubSpot Social Inbox will roll out to customers in early June.

Pitting old versus new, classic versus re-imagined and old versus young, Audi is out with a tow-and-a-half minute video which features Leonard Nimoy, who first played Spock in the 1996 television series Stark Trek, and Zachary Quinto, who currently plays Spock, racing wach other to a golf club. Quinto is in an Audi and Nimoy in in a Mercedes.

The two have a witty reparte with one another on their way to the club but it’s when they both arrive at the club that the real fun begins. True Star Trek aficionados will love it.

This the final extension. Due to many requests, the deadline has been extended to May 15. We will not be accepting any entries after this date For more information about registered for the awards, or for the conference in Portland on July 24th and 25th, at which Dan Wieden will serve as keynote speaker, go here.

Advertising Age’s 2013 Small Agency Awards is open. Now in its fifth year, the Small Agency Awards recognize the power of being small and independent.

More and more marketers recognize small agencies are not only nimble but often highly creative and innovative. And we think so, too.

Continue reading at AdAge.com

My old boss, Stanley E. Cohen, Washington editor of Advertising Age for 42 years before retiring in 1987, died May 6 of renal failure. He was 93.

Stan joined Ad Age from Broadcasting Magazine in 1943, when Bureau Chief John Crichton (and later Ad Age editor) left to join the Navy. A recent graduate of Cornell and Columbia universities, the job interview he had for the Washington opening was the last he would ever have.

“Even though it was 30 years ago, I still vividly remember sitting aside Stan as he edited some of my first copy for Advertising Age with his rapid-fire, two-index-finger, hunt-and-peck-style typing on the keyboard,” said David Snyder, now publisher at Crain’s Chicago Business, who was hired by Stan in the D.C. bureau of Ad Age one week after his college graduation. “He took raw copy — very raw — and made it sing.”

Continue reading at AdAge.com

Her renewal could foreshadow a move to prime time.

Large consultancies are known for their relationships with chief information and technology officers, but Accenture’s moves indicate a focus on forging bonds with chief marketing officers. It launched Accenture Interactive in 2009 with flagship client Procter & Gamble. In October 2012, the company acquired digital-production-services firm AvVenta.

Another way the company creeping into the marketing space: For the last few years, Accenture has been search consultant during agency reviews. Accenture issued a media request-for-information for Target last year, and it is running the search for Amazon’s media-agency review.

“Marketing and digital executives are key buyers of our services, and Fjord marks our continued strategic investment in digital and marketing to better serve our clients,” said Mr. Whipple said in a statement.

Continue reading at AdAge.com

Assim como nos filmes anteriores da franquia, os créditos de “Homem de Ferro” ficaram mais uma vez sob responsabilidade da Prologue.

O terceiro longa do herói da Marvel termina com uma sequência retro, que intercala transições angulares com cenas de todos os filmes da séries. A montagem faz referência as séries de ação dos anos 1970, embalada pela música “Can You Dig It,” composta por Brian Tyler.

A Prologue não fez apenas os créditos finais, mas também as interfaces que aparecem durante o filme – como os hologramas do telefone e banco de dados do Tony Stark.

Segundo o diretor criativo Danny Yount, foram utilizadas as ferramentas usuais da Adobe, mais plugins da GenArts Sapphire. A conversão 3D foi feita com Autodesk Flame.

Post originalmente publicado no Brainstorm #9
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