Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Creative Director / Art Director / Copywriter: Leo Macias
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Maurício Nahas
Illustrator: Boreal
Account manager: Joao Paulo Hessel
(TrendHunter.com) If the warming weather and sunny days haven’t gotten people excited for the upcoming summer season, at least for those in the Northern Hemisphere, the Nasty Gal May 2013 lookbook surely will….
Would you like to hear a story?
Audiobooks available at Submarino
Advertising Agency: DM9Rio, Brazil
Creative Directors: Alvaro Rodrigues, Diogo Mello
Creatives: Guilherme Cunha, Otto Pajunk, Diogo Mello
Contact: Polika Teixeira, Marcia Aguiar
Illustrators: Studio D’Ávila, Magma, Firegrader
Would you like to hear a story?
Audiobooks available at Submarino
Advertising Agency: DM9Rio, Brazil
Creative Directors: Alvaro Rodrigues, Diogo Mello
Creatives: Guilherme Cunha, Otto Pajunk, Diogo Mello
Contact: Polika Teixeira, Marcia Aguiar
Illustrators: Studio D’Ávila, Magma, Firegrader
Would you like to hear a story?
Audiobooks available at Submarino
Advertising Agency: DM9Rio, Brazil
Creative Directors: Alvaro Rodrigues, Diogo Mello
Creatives: Guilherme Cunha, Otto Pajunk, Diogo Mello
Contact: Polika Teixeira, Marcia Aguiar
Illustrators: Studio D’Ávila, Magma, Firegrader
Através do Domino’s Live, os usuários podem assistir às pizzas de uma loja Domino’s em Salt Lake City serem feitas ao vivo.
Com uma produção de 5 câmeras, o programa irá rodar no mês de maio, durante todos os dias, da uma da tarde à uma da manhã. Quando a loja não estiver aberta, é possível ver os melhores momentos no site do projeto.
Fugindo do padrão “reality show”, o programa conta com um vídeo simples, sem áudio, mostrando apenas esta unidade em Salt Lake City e seus profissionais provavelmente bem treinados e ensaiados.
Veja a planta da gravação abaixo.
O propósito é abrir as portas da empresa para os fãs e consumidores, trazendo o espírito das pizzarias tradicionais de volta.
O programa foi lançado junto com o redesign das lojas Domino’s, onde o consumidor consegue espiar a cozinha, num esforço de levar maior transparência ao processo que acontece por trás da pizza.
Junto com o Domino’s Tracker e o app para pedir pizza via Facebook – criados recentemente pela empresa para aproximar os consumidores da marca – o Domino’s Live pede aos fãs que abondonem essa ideia de fast food e abraçem a transparência, a proximidade e a tradição que vem com a pizza.
Post originalmente publicado no Brainstorm #9
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Publishing businesses, which will soon be split into a separate company, dragged on overall profit.
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(TrendHunter.com) Inside the W Hotel in Montreal lies a sleek, understated bar just waiting to be lit up with all the colors of the rainbow—literally. Every night the Wunderbar Lounge is given the royal rainbow…
Levi Strauss & Co. and the NFL’s San Francisco 49ers have announced a $220 million, 20-year deal to call the team’s planned new home “Levi’s Stadium.”
Naming rights deals for sports stadiums and arenas have gotten well-deserved scrutiny as marketing boondoggles — especially in tough economic times — but sports-marketing experts said that, given the brands involved, the partnership stands a good chance of succeeding.
Under the deal proposed by Levi’s and the 49ers to the Santa Clara Stadium Authority Wednesday, Levi’s would splash its brand across the exterior and interior of the stadium. The jeans marketer would also become an official sponsor of the five-time Super Bowl champion 49ers, who lost Super Bowl XLVII to the Baltimore Ravens. Once the modern facility is up and running, it would try to land a Super Bowl as did MetLife, which will host Super Bowl XLVIII next February.
Every year, fireworks and firecrackers of dubious origins cause a large number of accidents in Peru. Unfortunately, the primary victims are children. That is why ANIQUEM, Association for the Help of Burned Children, asked us to create a message for parents to be aware of this serious problem and to make them realize that firecrackers are not and should not be treated as a game for their kids.
Advertising Agency: McCann Lima, Perú
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Martín Vigo
Illustrator: Luis Beltrán
Producer: Jacky Salhuana
From Adbusters #107: The Epic Story of Humanity: Part 1, Spring
Humanity finds itself in a perilous situation. Why?
Just because a third world war might break out unexpectedly and bring about the complete annihilation of humanity and the destruction of the earth? No.
The approaching tide of technological revolution could so captivate, bewitch, dazzle and beguile humanity that calculative thinking may someday come to be accepted and practiced as the only way of thinking. And then?
Then humanity would have denied and thrown away its own special nature: that we are meditative beings.
Therefore, the issue is the saving of humanity’s essential nature.
Therefore the issue is keeping meditative thinking alive.
– Martin Heidegger
Advertsing Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Creative Directors: Sergio Gordilho, Guy Costa, Luiz Gonzaga
Copywriter: Henrique Zirpoli
Art Director: Alex Alves
Account team: Marcio Santoro, Marcelo Passos, Regina Madeira, Carlos Larotonda
TV Production: Rodrigo Ferrari, Stella Gafo
Project Manager: Marcos Valeta
Media: Luiz Fernando Vieira, Paulo Ilha
Motion Design: Andre Finhana
Editing: Jose Ernesto Neto, Raphael Enes, Celso Vilalba
Technology Production: Instituto de Artes Interativas
Advertising Agency: Y&R, Argentina
Executive Account Director: Eugenia Slosse
Executive Creative Directors: Martín Mercado, Darío Rial, Diego Tuya, Martín Goldberg
Art Director: Damián Garófalo
Copywriter: Silvio Caielli
Production company: Lindatv
Account Director: Ariadna Barcia
Photographer Producer: Fernando Costanza
This unique web app gives visitors the opportunity to receive a blessing with just two glides. Suggestive of the popular iPhone interface by Apple, the initiative aims to draw attention on the Annual Collection of the Catholic Church of Montreal.
Advertising Agency: DentsuBos, Montreal, Canada
Creative Directors: Simon Beaudry, Roger Gariépy, Hugo Léger
Art Directors: Simon Beaudry, Sébastien Deland
Copywriters: Cédric Audet, Xavier Blais
Account Director: Sylvie Marsan
Account Executives: Vanessa Labrecque, Stéphanie Harton
Digital Strategy: Jean-François Deschamps
Published: April 2013
Advertising Agency: Leo Burnett, Buenos Aires, Argentina.
Chief Creative Director: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquén Chabeldín
Art Director: Emiliano Jabiú
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Director: Facundo Españon, Pablo Fusco
Reforma. Unfiltered News.
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
Reforma. Unfiltered News.
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
Reforma. Unfiltered News.
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Otto Pajunk and Diogo Mello
Creative Director: Alvaro Rodrigues and Diogo Mello
Contact: Polika Teixeira and Marcia Aguiar
Illustrations: Studio D´Ávila, Magma and Firegrader
Approved by: Thiago Barreira
Advertising Agency: Y&R, Argentina
Executive Account Director: Eugenia Slosse
Photographer Producer: Fernando Costanza
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Creative Directors: Gonzalo Fernández, Juan Ignacio Galardi
Creatives: Rodrigo Raíces, Emmanuel Ventura
Account Director: Agustín Coste
Agency Producers: Horacio Márquez, Mariano Payeres
Retoucher: Daniel Romanos
Account team: Santiago Cony Etchart
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