Hasta La Creative!

Parade magazine is introducing a new logo this Sunday for the first time in more than 30 years, adopting a look reminiscent of Parade in the 1950s.

But the retro look is just part of a series of changes the 72-year-old Sunday newspaper insert is pursuing this year, with the bulk coming online and on mobile devices, in an effort partly meant to reach younger readers than it finds in print.

Only 20% of Sunday print readers are 18 to 34 years old, according to research firm Scarborough. And the percentage of readers who visit newspapers websites but don't read the Sunday paper is on a slow but steady trend upward.

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