Hasta La Creative!

“Jenny and the Chicken,” a Mash+Studio slideshow illustrated by Danny Mcclain, is one of those metaphorical stories that lets you know it’s metaphorical halfway through the narrative. A boy named Brand wants to befriend a a girl named Jenny, but he can’t figure out how to make her like him. He tries all of the usual friendly activities, like connecting on Facebook, Twitter, Instagram, etc., but Jenny doesn’t seem interested in a guy who talks about himself all the time. Remember, his name is Brand. Get it?

This type of wink-wink story is typically not as clever as its creators think it is. Anthropomorphic chickens aside, engaging with consumers effectively is a lot more complicated than showing how a brand sees the world. I’m not sure who Mash plans to target with this slideshow, which is partly why it feels disjointed, but unless they start teaching brand equity to second graders, you might want to turn the page.

New Career Opportunities Daily: The best jobs in media.

Hispanic consumers will soon say ‘hola’ to a new family: the Rojos, courtesy of Wendy’s.

Hispanic marketers frequently latch on to the idea of family. According to Technomic, a family-friendly atmosphere and authentic and healthful menu offerings are particularly important for Hispanic consumers compared to the general U.S. population.

Most of the spots throughout the campaign will be in Spanish, although Mr. Bahner said that Wendy’s will air an ad later this summer “that you will understand whether you speak English or Spanish.”

Continue reading at AdAge.com

LG wanted to promote their new generation of Smart TV’s and announce it In a viral way. the solution we gave them was a candid camera prank. the “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very “cool” doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.

Advertising Agency: Yehoshua TBWA, Israel
VP digital and innovation: Dudu Dahan
Copywriter: Meir Ohana
Art: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions

Advertising Agency: Grey 141, São Paulo, Brazil
Creative Director: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck
Copywriter: Tchelo Nogueira
Illustrator: Sergio Albiac

Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics, with results that are hilariously mixed. In "Piano," we are introduced to two men who balance work and play by tickling the ivories while playing pingpong with their buttocks. They’re actually quite talented. And in "Watermelon," three skilled martial artists carve and suggestively finger some watermelons. Microsoft told bloggers the online-only videos were created specifically for Asian markets and were only posted to the global Youtube channel by mistake, but we're not buying it. While I don't speak Korean or Chinese, commenters who are native speakers of both have said on The Verge' that the actors in the ads are actually speaking a fake language that's just gibberish, which makes you wonder if the whole odd-Asian vibe and vague backstory for the spots are signs that these were intended to be viral videos from day one. More spots after the jump.

De tempos em tempos você se depara com um Tumblr que parece que foi feito para você, se apegando às fotos e frases que fazem boas observações sobre a vida. Life Advice from Machines pode ser um desses.

Em uma era onde a tecnologia nos engrandece e está totalmente inserida na vida, faz sentido buscar também por palavras de sabedoria que venham destas ferramentas.

Life Advice from Machines se apropria de insights retirados de manuais de instruções de aparelhos comuns, e nos mostra como são aplicáveis não somente em instalar ou fazer funcionar uma máquina, mas também nós mesmos.

Revelando as verdades por trás de uma TV, de uma impressora ou de uma câmera fotográfica, temos frases como “Do not overreach. Keep proper footing and balance at all times”, retirada do manual de uma DREMEL MultiPro Rotary Tool, que nos faz carregá-la como um mantra de meditação ou filosofia de livro de bolso.

Quem diria que grandes conselhos de vida estariam escondidos bem debaixo do nariz, por entre estes inseparáveis aparelhos que nos fazem funcionar.

Na teoria da socióloga Tricia Wang, uma rede como o Facebook, que impõe registrar o nome real e consiste de familiares e amigos de uma pessoa, incentiva o uso limitado de identidade e expressão.

Tumblrs como este mostram que não é uma surpresa a ferramenta ter se tornado mais popular entre os adolescentes do que qualquer Twitter ou Facebook. Ao contrário destas redes, o Tumblr pode ser simplesmente um nome na tela, sem qualquer traço da sua vida social.

Por outro lado, o Tumblr permite criar, experimentar e jogar. Cada tumblr criado é como um novo “eu”, testando e colocando tudo para fora para ver onde se encaixa. Pode ser uma página só de GIFs, uma de fotos de viagem, outra de frases de amor, e também dos desenhos que faz nas horas vagas. Ou até, como neste exemplo, a busca por significados e histórias nos lugares mais inusitados.

Post originalmente publicado no Brainstorm #9
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