Escape the Belly Island
Advertising Agency: G2, Kiev, Ukraine
Creative Directors: Andrew Ushakov, Virgiliu Andone
Art Directors: Vlad Moshenskiy, Virgiliu Andone, Andrew Ushakov
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz
Published: April 2013
Escape the Belly Island
Advertising Agency: G2, Kiev, Ukraine
Creative Directors: Andrew Ushakov, Virgiliu Andone
Art Directors: Vlad Moshenskiy, Virgiliu Andone, Andrew Ushakov
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz
Published: April 2013
Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people toast each other and sip from the bottle, and they can be synchronized to music as well. It's like drinking out of a Simon game! This bottle is comparable to those Japanese video-game urinals—a cool idea, but it's going to encourage some pretty weird behavior. Via PSFK.
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Apelidado de “diretor DJ”, Quentin Jerome Tarantino é um dos poucos criativos cujo nome já denota um gênero de filme. Alçado ao status de mito pop em meados da década de 1990, sua história é geralmente narrada como o “fã que chegou lá”, após construir sua cultura cinematográfica através de um trabalho como atendente de videolocadora.
Esse conto certamente é exagerado, para se encaixar melhor numa mitologia popular, mas Tarantino é sem dúvida um mestre da associação de ideias, explorando gêneros e referências do cinema, quadrinhos, música e TV como ninguém.
No Braincast 59, mais um especial, Carlos Merigo, Saulo Mileti, Guga Mafra e Alexandre Maron conversam sobre a influência do diretor nas mais variadas áreas das indústrias criativas, sua surpreendente filmografia, e como ele revolucionou a indústria do cinema independente.
E claro, não custa lembrar, tem SPOILERS de todos os filmes. Cuidado.
Faça o download ou dê o play abaixo:
> 0h02m07 Comentando os Comentários?
> 0h16m03 Pauta principal
> 1h43m40 Qual é a Boa?
Recadinhos da Paróquia: Para se matricular no workshop9 “Design: origem, funcionalidade e princípios da estética” em RECIFE, clique aqui.
Para se matricular no workshop9 “Design: origem, funcionalidade e princípios da estética” em CURITIBA, clique aqui.
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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I’m sorry, but there’s nothing to do.
The worst ending is the one that never ends.
Association for the right to die with dignity.
Advertising Agency: TBWA, Barcelona, Spain
Exec. Creative Director: Ramón Sala
Art Directors: Hugo Barberá, Irene Clúa
Copywriter: Carlos Navarro
Agency Producer: Ignasi Céspedes
Production company: Oxygen
Director: Javier Navarro
Producer: Tito and Coca Aitana
Exec Producer: Olga Duerto
Cinematographer: Inigo Zubicaray
Postproduction: Metropolitana
Sound: Oído
Published: March 2013
Advertising Agency: Grey, Toronto, Canada
Creative Directors: Carl Jones, Claire Meridrew
Art Director: Rick Maysiz
Copywriter: Chris Tropak
Production company: pirate radio
Published: January 2011
Advertising Agency: Grey, Toronto, Canada
Creative Directors: Carl Jones, Claire Meridrew
Art Director: Rick Maysiz
Copywriter: Chris Tropak
Production company: pirate radio
Published: January 2011
Advertising Agency: Grey, Toronto, Canada
Creative Directors: Carl Jones, Claire Meridrew
Art Director: Rick Maysiz
Copywriter: Chris Tropak
Production company: pirate radio
Published: January 2011
Amazon has been quietly building out its ad platform for the last six years — and it’s finding utility and speed key to getting consumers to act. At Ad Age’s Digital Conference, Lisa Utzschneider, VP-global advertising sales at Amazon, shed some light on the retail giant’s efforts.
A “new normal” has evolved, where customers expect relevant experiences across devices. The expectation is that the consumer can buy whatever she needs whenever she wants to on any device. Consumers expect to go from wanting to purchasing in 30 seconds or less, Ms. Utzschneider said.
That expectation is shaping Amazon’s ad platform. It is embedding ratings and reviews, coupons and click-to-buy functionality in ads. Consumers who view those ads are 20% to 30% more likely to take action than the average customer who reviews e-commerce ads. Likewise, multi-screen campaigns, when compared to campaigns that have run on one screen, are performing 18% better.
The Salvation Army promotes a new date on the promotional calendar: Ex-Valentine’s Day. Because you need to get rid of what reminds you of your ex, and these things could be very helpful to people who need it. So “too bad it’s over. But since it’s over, donate”.
Advertising Agency: WMcCann, Sao Paulo, Brazil
Chief Creative Officer: Washington Olivetto
Creative Director: Milton Mastrocessario
Creatives: Carolina Markowicz, Fabiano de Queiroz
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production / Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares
Le réalisateur français Vincent Laforet a dirigé ce court-métrage pour illustrer les possibilités du « MoVI », un système de soutien de caméra à 3 axes qui stabilise et permet d’effectuer des mouvements de caméras aisément. Une belle création tournée au Canon 1DC, à découvrir dans la suite de l’article.
Depois da pegadinha com fundo falso em elevador, a LG novamente surpreende consumidores (ou seriam mijadores?) desavisados.
Em um banheiro masculino, o que pareciam inocentes telas de publicidade na frente dos mictórios, transforma-se em voyeurismo com mulheres lânguidas que simulam estar vendo tudo. Sensores ainda indicam que se os homens conseguiram ou não fazer aquilo que intenciovam ao entrar no toilette.
O vídeo faz parte da campanha “So Real It’s Scary” da marca, que, se transmite pouco o conceito pretendido, funciona bem como viral. E que comecem as discussões sobre a veracidade da ação.
A criação é da Goviral/AOL.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Copywriter: Sheldon Clay
Art Director: Jeff Terwilliger
Director of Integrated Production: Joe Grundhoefer
Content Producer: Tara DiNicola
Business Manager: Vicki Oachs
Account Services: David Eiben, Krista Kelly, Kate Moret
Project Manager: Jennifer Abbey
Production Company: RSA
Director: Jake Scott
Executive Producer: Tracie Norfleet
Line Producer: David Mitchell
Director of Photography: Chris Soos
Edit House: The Whitehouse
Editor: Rick Lawley
Assistant Editor: Shane Reid
VFX House / Online Artist: Steve Medin, Volt
Telecine: Sean Coleman, Company 3
Audio Mix: Carl White / BWN
Sound Design: Carl White / BWN
Music Company: Stimmung
On-camera talent: Jeffrey Bomberger, Christy Meyers, Colette O’Connell, Anne Jackson, Emanuel Christopher, Ron Allchin, Reagan Carpentier, Brooklyn Carpentier, Duke Carpentier, Claire Carpentier, Gilbert Montoya, Wonder Alexander
Voice Over Talent: Justin Beere
Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a native app, designing a separate mobile site, or recalibrating your primary website with responsive design.
Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, “7 Reasons to Consider Responsive Design for Your Company’s Next Generation Website,” explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.
Download the whitepaper now and make sure your website is appropriately designed for mobile devices.
Here's a pretty incredible piece of editorial from the front page of the sports section in Tuesday's Chicago Tribune—a tribute to Boston following Monday's bombings that turns all Chicago sports fans into Boston fans. It's being hailed almost universally as a tremendous gesture—with the Red Sox themselves being among those already expressing their thanks.
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New way to which our clients all the best for Christmas.
Advertising Agency: Interactive Solutions, Warsaw, Poland
Executive Creative Director: Piotr Chrobot
Senior Copywriters: Kamil Majewski, Micha? Paw?owski, Piotr Osi?ski, Pawe? Czartoryski
Senior Art Directors: Piotr Fuk, Wojtek Pakier
Art Director: Wojtek Kowalik
Senior Designer: Karol Góreczny
Illustrator: Micha? Murawski
Animator: Piotr Bielecki
CEO: Piotr Morkowski
Photography: Przemek i Magda Chudkiewicz
Account Executives: Joanna Uniwersal, Anna Kwiatkowska
Photography: ?ukasz Majewski Brainstorm
Published: December 2012
Twitter is close to reaching partnerships with TV networks that would bring more high-quality video content and advertising to the social site, according to people familiar with the matter.
The San Francisco-based company has held talks with Viacom about hosting TV clips on its site and selling ads alongside them, said two of the people, who asked not to be named because the discussions were private. Twitter has also discussed a content partnership with Comcast’s NBC Universal, said two of the people.
Twitter, which began in 2006 as a service for 140-character status updates, is racing to add video content that will get users to spend more time on the site and watch ads. Building on its existing partnerships with Walt Disney Co.’s ESPN, Weather Channel and Turner Broadcasting System, Twitter is seeking to add more entertainment and news video, two people familiar with the plan said. NBC, which also owns the USA Network, and Viacom, which owns MTV and Nickelodeon, would make attractive partners given the popularity of their content.
There was a mixed message to be taken from clips of “World War Z” shown to theater owners — it’s a scary movie that won’t be too scary for children.
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(TrendHunter.com) Today’s top trends welcome a number of exciting magazine editorials that offer different perspectives on the seasons’s top looks such as ethnic fashion and farm-inspired ensembles. From…
Some say we can’t value social-marketing efforts directly. Others claim that if we can’t attribute a return on investment, we shouldn’t be doing it. But maybe we’re all missing the point. Maybe the problem is not whether social value can be measured in dollars. Perhaps the issue is that we can’t measure in dollars objectives that weren’t intended to be profitable in the first place.
Most CEOs and CMOs have a clearly defined objective to make money for their organization. Yet most social-marketing programs are still designed to create engagement, gain followers or generate Facebook likes. It doesn’t take a rocket scientist to realize that there’s a disconnect there. Getting to an ROI figure from most social efforts doesn’t take better analysis tools — it simply takes the inclusion of objectives that are centered on generating profit.
Customer loyalty, advocacy, engagement, interest and awareness are all important in the marketing funnel, but the assumption that they supersede the “baser” activity of selling is pure hubris. If customers don’t also desire “buying” relationships with us, then we have no business being in business.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
