(TrendHunter.com) When Thiago Mazzini designed his FH-01X Jet, the focus was primarily on aesthetics rather than engineering. It would be fascinating to see how this machine might be souped up with cutting-edge…
18 de abril de 2013. O mundo perde um dos maiores designers de capas dos últimos tempos. Storm Thorgerson foi, ninguém mais ninguém menos, que o gênio por trás da capa de Dark Side Of The Moon e quase todas as capas do Pink Floyd.
Fora isso, fez capas também para o Led Zeppelin, Dream Theater, Genesis, Peter Gabriel, The Mars Volta, Muse, Alan Parsons, The Cult, Cranberries, AudioSlave, Anthrax, 10cc, Catherine Wheel, Biffy Clyro, Bruce Dickinson, Disco Biscuits, Europe, David Gilmour, Richard Wright, Helloween, Megadeth, Steve Miller Band, Offspring, Pendulum, Phish, Scorpions, Pinneapple Thief, Powderfinger, Rainbow, Rival Songs, e outras bandas.
Mais do que um designer, ele era parte fundamental do processo criativo desses discos, se envolvendo com a banda muito além da capa e até atuava na direção dos videoclipes. Ele virou peça fundamental do estúdio Hipgnosis, uma lenda inglesa da criação de capas de discos nos anos 70. David Gilmour faz uma declaração em seu site, dizendo que Storm era parte inseparável do Pink Floyd.
Veja no vídeo acima alguns depoimentos de estrelas que trabalharam com ele e relembre algumas de suas capas mais emblemáticas.
Storm, descanse em paz.
Post originalmente publicado no Brainstorm #9
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Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of YEAH!
Advertising Agency: JWT, Brazil
Chief Creative Officer: Ricardo John
Creative Director: Erick Rosa
Head of Art: Fabio Simões
Art Director: Haron Bregolato
Copywriter: Bruno Dias
Illustrator: Hugo Cafasso
Agency Producer: Flavio Schaefer
Sound: Shuffle Audio
Sound Producer: Henrique Nicolau
Digital Producer: Rodrigo Alberini
Production company: Biz&Sys
Published: March 2013
Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents.
Advertising Agency: DDB Latina, Puerto Rico
Creative Directors: Enrique Renta, Manuel Bordé, Santiago Cuesta
Art Directors: Luis Figueroa, Juan Carlos López
Copywriters: Manuel Bordé, Santiago Cuesta
Digital planners: Jose Ramón González, Janette Robles
Published: September 2012
(TrendHunter.com) Model Demy Matzen stars in the ‘Carnival Eyes’ Metal Magazine editorial. Sporting a metallic blue coif and a vibrant wardrobe of eccentric accent pieces, the View Management face…
Dove took over the web this week with a moving video that uses a forensic sketch artist to show women that they’re more beautiful than they think. Now comes the inevitable parody — in which guys test their own self-image.
Here’s the parody:
And if you haven’t seen it yet, here’s the original, the latest from Dove on the “Real Beauty” theme:
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living , an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com. Created pro bono by McCann Erickson New York, the movie is the result of a two month-long contest that invited kids ages 5-18 to submit videos on KIDZBOP.com that showcase their action moves and healthy eating habits in one of nine different scripted scenes. Kids everywhere had the opportunity to upload their audition videos to KIDZBOP.com, the leading safe social network and video sharing site for kids and tweens with over 1.4 million registered users. More than 1,300 kids submitted videos and auditioned for the film, and over 5,000 kids cast their vote to select real kids from across the nation to star in G.A.M.E. alongside Ryan Ochoa.
Advertising Agency: McCann, New York, USA
Chief Creative Officer / Global Brands: Linus Karlsson
Chief Creative Officers: Sean Bryan, Thomas Murphy
Group Creative Director / Copywriter / Director: Jesse Potack
Group Creative Director / Art Director / Director: Benjamin Vendramin
President: Joyce King Thomas
Executive Producer: Catherine Patterson
Sr. Integrated Producers: Jill Ann Toloza, Minnie Tran
Executive Producer: Sally Hotchkiss
Editorial: Craft
Editor: Nathan Thompson
Sound Design: Gerard McConvillen
Producer: Jeff Fischer
Production: ADDigital Productions
Executive Producer: Thomas Mooney
Executive Producer: Dan Klein
Producer: Theresa Marth
VFX: Charlex
Designer / CG Generalist: Yunsung Cho
Charlex Creative Director: Dade Orgeron
CG Supervisor: Salar Saleh
Executive Creative Director: Ryan Dunn
Executive Producer: Alex Jarman
Animation: Hornet
Director: Santa Maria
Music: Big Foote
Director: Sherman Foote
Se a imitação está entre as melhores formas de homenagem, paródias poderiam estar um degrau acima nesse raciocínio. Pelo menos é o que podemos constatar com Dove Real Beauty Sketches – Men, paródia que o New Feelings Time Comedy fez da campanha Retratos da Real Beleza, criada pela Ogilvy & Mather Brasil para a Dove.
Enquanto a campanha da Dove mostra como as mulheres podem ser duras com elas mesmas – tese comprovada com a ajuda de um artista forense, que produz diferentes desenhos com as descrições das mesmas mulheres, sob dois pontos de vista diferentes -, a paródia mostra que os homens vão na exata direção oposta, revelando uma autocrítica nula.
É claro que, para piorar, as pessoas responsáveis por descrevê-los são mulheres, que acabam, claro, sendo muito mais críticas do que os participantes poderiam esperar. Em resumo, você pode até se ver no espelho como Brad Pitt e acreditar quando a sua mãe diz que você é o mais lindo de todos. Mas esteja preparado para uma realidade bem diferente sintetizada na mensagem final: “Homens, vocês são menos bonitos do que pensam”.
Post originalmente publicado no Brainstorm #9
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Le studio d’architecture coréen Moon Hoon déjà présenté sur Fubiz, a imaginé l’excellente structure « Panorama House » située en Corée du Sud. Dans celle-ci, les équipes ont pensé avec talent une bibliothèque dans laquelle est intégrée un toboggan, permettant d’allier culture, amusement et design.
John Hegarty’s rant last week on how TV ads are getting worse fails to recognize that advertising is now witnessing its most creative dawn. Never before has marketing been so exciting and innovative. It’s why now is such a fun time to be a part of this industry.
I spent a couple years at the Death Star (as it was affectionately known by BBH employees). Hegs was one of the most enjoyable creative directors I had the pleasure of working with in 15 years of advertising. And it was truly enjoyable producing some great advertising for Audi, Barclays and Lynx.
We made slick TV ads, beautifully crafted by well-paid creative teams. Print ads followed an equally well-trodden path. Agencies knew what they had to do to help clients sell more products. Back then, agency life was, well, simple.
Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more beautiful than they think. What would happen if you tried the same experiment on men? Check out the brilliant parody below from New Feelings Time Comedy. Let's just say guys get the opposite results—but end up getting a little weepy just the same. "Men. You're less beautiful than you think." And you ain't no movie stars.
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(TrendHunter.com) The Tory Burch Spring 2013 lookbook was shot in the exotic location of Tulum, Mexico. The cobblestone paths, weathered walls and lush greenery accentuates the bohemian twist the traditionally preppy…
“Summertime, Anytime. Fan Heater 550, now with timer.”
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Director: Gonzalo Baeza, Mariano Pérez
Art Director: Manuel Manquepi, Jaime Cano
Copywriter: Hernán Ramos
Tenho visto diversas campanhas de conscientização sobre escravidão recentemente. Será a influência global de Glória Perez? Rezemos pra que não. O tema é importante.
Em Atlanta, EUA, um caminhão com mulheres no papel de escravas foi transformado em outdoor ambulante ao vivo. A ação chamou atenção (pra não dizer, chocou) das pessoas que andavam tranquilamente nas calçadas.
Trata-se de uma campanha da ONG End It, tentando mostrar que o tráfico de mulheres como escravas sexuais tem relação com a realização de grandes eventos esportivos.
A criação é da SapientNitro.
Post originalmente publicado no Brainstorm #9
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Director / Producer: Charles Wahl @ The Corner Store
Director Of Photography: Rion Gonzales
Post Production: Relish
Editor: Chris Murphy
Transfer: Alter Ego
Colorist: Wade Odlum
Audio Post Production: SNDWRX
Producer: Didier Tovel
Online & VFX: 567 VFX
Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Manuel Wenzel
Art Director: Hugo Gstrein
Copywriter: Moritz Schäfer
Additional credits: Niklas Frings-Rupp
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
