Hasta La Creative!

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

It’s a fair assumption most like to engage in sex every once in a while. Yet with societal and cultural pressures defining just who should and should not engage in sex coupled with the fact not all are able to swoop into a bar, pick someone up and hop into the sack, having sex isn’t easy for everyone.

New TBWA\Being-created work for Come4 aims to change that. Come4 is a non-profit pornography site which aims to help fund charitable and ethically-driven projects. It’s first effort works towards funding the Asta Philpot Foundation which helps raise public awareness of the sexual rights of disabled people.

Asta Philpot, whom you will meet in this video (NSFW – brief nudity), argues for the rights of all to enjoy an active sex life even if it crosses certain legal lines.

« One Second out of an Hour » est le nom de cette vidéo réalisée lors d’un shooting pour un magazine appelé Humbug par Sebastien Linda. La vidéo nous rappelle que pour un cliché d’Erik Gross effectuant un trick réussi, il faut bien une heure de préparation, de moments d’échanges ou d’échecs. A découvrir dans la suite.

Em julho do ano passado, a FIAT lançou o modelo 500 nos Estados Unidos com o comercial “Immigrants”. Com a música “Sexy People” de Arianna e Pitbull como trilha sonora, os carros mergulham no mar de Sorrento em direção à América.

Agora, quase um ano depois, a campanha ganha novos contornos com a montadora não apenas patrocinando o clipe da canção, como também a renomeando para “The FIAT Song”. A música é ruim, mas o vídeo é um gigante comercial do 500, incluindo a participação do folclórico Charlie Sheen.

Post originalmente publicado no Brainstorm #9
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If you don’t feel like watching the whole 3-minute Portfolio Night Boston clip from SapientNitro above, here’s a brief summary: A hipper-than-thou ad creative pitches a wealth of concepts to an agency head. The problem is, that this mustache-sporting creative’s ideas hinge on a litany of buzzwords and tech-y hoopla, which the agency head (OMG! Look at his CLIOs! Look at Cannes Lions!) shakes his head at. The creative is then escorted out of the building, and we see the words “Idea Before Everything” flash across the screen.

You’ve probably seen this execution done hundreds of times before, many times made by agencies that see these little vignettes as an opportunity to advertise themselves as shops that “get it.” They do so by making fun of whatever new ad trends are the talk of the town right now, making sure that the viewer (who is generally either an employee or someone who works at another agency, like you) knows that they don’t buy into bullshit hype and that their work is somehow pure. But, let’s be honest, does anyone really believe that? Has anyone won new business that way? Can any of you say that you never worked at an agency that unironically bought into these kinds of hype-driven executions this video mocks? Sure, it has to done, because that’s what clients want, but let’s not pretend that all of us have clean hands.

I guess what I’m asking for is that agencies who preach innovation to start marketing themselves in an innovative fashion. That, or how about we actually practice what we preach and don’t make creative that actually does hinge on whatever buzzword Mashable puts on their homepage (not going to happen). For the record, I’m not calling out SapientNitro in particular. I’m just tired of seeing this idea.

New Career Opportunities Daily: The best jobs in media.

Hulu showed off an ambitious schedule of original shows and some metrics to show it can compete in a world of increasingly powerful distributors like Netflix and Amazon at its NewFront Tuesday in New York.

The stats: Earlier this year, then-CEO Jason Kilar said Hulu’s revenue for 2012 would come in close to $700 million. He was close: the final figure was $695 million, Hulu said. Perhaps more importantly, the company’s second business model beyond advertising — subscriptions — is still growing. Hulu Plus now has 4 million subscribers paying $8 a month, up from 2 million subscribers this time last year.

The first quarter is usually a big one for new Hulu Plus subscriptions as all the connected TVs, Xboxes, Rokus, Apple TVs and other devices purchased over the holidays get plugged in. This year it was also a big quarter for streaming volume: the company said it passed a billion streams in a quarter for the first time.

Continue reading at AdAge.com