Hasta La Creative!

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view.

Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view.

Chris Matyszczyk writing for CNET says:

I am sure that some will be vastly entertained by waking up after a night when they got truly toasted to discover how many people they truly toasted.

Awkward though it seems at first glance, there is something here that I like. Budweiser is making an effort to be useful, and that I salute. Although, I do question the need for this particular application of technology, and I wonder if Twitter isn’t a better platform for it, given that following behavior on Twitter is “promiscuous,” and better suited to “meeting and greeting.”

Hat Tip: Taplister

The post Click Cups, Become Friends On Facebook appeared first on AdPulp.

Ms. Thom, who was renowned for her sharp pen, was a former executive editor at Ms. magazine.

Today’s business climate includes unprecedented corporate consolidation, global expansion and diversification of brand portfolios. Just as many agencies are integrating their services, the number of shops unbundling services is on the rise, too.

Additionally, with the increase in specialized discipline partners, agency relationships are becoming more transactional, driven by deliverables and less about the long-term relationship, making one wonder if the “agency-of-record” designation is a thing of the past. It’s important to consider too the impact of holding-company alliances, as growing multinational clients actively seek a consolidated offering that allows them maximum control, flexibility and cost savings.

Continue reading at AdAge.com

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