The campaign was conceptualized and executed by our agency for Women’s day, and seeks to inspire with images of iconic women who have left an indelible stamp on Indian history and culture.
Advertising Agency: Zero Degree Design Studio, Chennai, India
Creative Director / Art Director: Syed Azharuddin Hussainy
Copywriter: Suraj Sethu
Creative Head: Praveen Kumar
Project Manager: Selvaraj Pillai
(TrendHunter.com) I don’t imagine that the vast majority of houses would have sufficient space or the ideal layout to accommodate the Luna by Claesson Koivisto Rune. Of course, this piece of “…
A candy industry trade group is conducting a PR agency review as health advocates increasingly point to sugar as the top culprit for the nation’s obesity problems.
The Washington D.C.-based National Confectioners Association is currently in talks with four shops, said one person familiar with the matter. According to the executive, the group is looking for both public affairs and consumer-facing marketing support.
Among its many members are Mars Chocolate North America, Mondelez International, Nestle Confections and Snacks and The Hershey Company.
(TrendHunter.com) This Colors’ Cartesia Desk incorporates a series of drawers. Each drawer comes stacked on top of each other, giving way to a look that is both clean and aesthetically pleasing.
On top of its…
Ever open you oven and it begins talking to you? We didn’t think so. But the dirty oven in this Goo Gone commercial sure has a dirty mouth and has plenty to say. Choice phrases include, “Ooh, German sausage jokes, they’re the wurst. Get it, the wurst?” and “Are you checking out my rack?”
Check out Marcus Thomas-created commercial for those gems and more.
When Roger Ebert died Thursday after a long struggle with cancer, tributes and obituaries quickly recalled his personality, perception and and sense of humor (he once won The New Yorker’s Cartoon Caption Contest).
We’ve gathered some classic moments, outtakes and conversations.
In which he lets Gene Siskel know why he gave “Full Metal Jacket” a thumbs down but “Benji the Hunted” a thumbs up (watch out for foul language):
Roger Ebert, the Pulitzer Prize-winning film critic famous for his thumbs-up, thumbs-down method of judging movies, has died. He was 70.
He died today in Chicago following a battle with cancer, according to the Chicago Sun-Times, his long-time employer. Mr. Ebert lost his ability to speak after complications from surgery in 2006 on cancer in his jaw.
In a blog entry on April 2, Mr. Ebert said cancer had been discovered in his leg and he was about to begin “a leave of presence” from daily film reviewing.
Não serve pra nada, não é sequer assistível, e mesmo assim você vai demorar um pouco para despregar os olhos e se dar conta da insanidade que está vendo.
Michael McNulty, que deve ter algum tempo livre, juntou os 6 filmes da série “Star Wars” em um único vídeo. O motivo? Ninguém sabe. Mas assista mesmo assim.
Post originalmente publicado no Brainstorm #9
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Japan has a global reputation as an originator of trends. While that’s true in many cases, the global media tend to latch onto the most insane examples that defy any sort of logic. Let’s do a quick rundown of some of the more outrageous things news outlets have been trying to pass off as trends in Japan:
Geeks dating their pillows in public
Geeks marrying their video game girlfriends
The Plain Dealer, owned by Advance Publications, will trim home delivery to three days a week and lay off 53 newsroom employees.
The agenda for the meeting in May of the academy includes digital voting for the Oscars and plans for a movie museum.
ADRIAN SAKER
How can we resist the nightmare of global capitalism and the lifestyle it demands? How can we jam the dominant logic of consumerism, imperial war, an abused Third World, and an ember planet? While no doubt daunting, we offer a guide in three parts. Each third targets a different site where capital rears its Achilles heel, where creative forms of resistance take shape and reveal new ways to live.
Under the headings, PSYCHO, ECO and CORPO this list proceeds apace in the twilight of postindustrial capital. We don’t have time as a luxury anymore; in fact, we’re living the end times. So as you use, combine, or complement the following guidelines to counter the system, act now, act fast.
Cleanse your mind of the detritus left by consumerist thinking
What is the administering of mental health care but a societal conceit to regulate its problematic members? Sure, it does some good; no one questions that counselors can ease the pain of grief, loss, anxiety and the like. But as therapy masquerades as one thing it can too easily work in the service of conformity. Look no further than the gauge used to determine when mental illness is a problem: when it cuts into work time.
Meanwhile, we’re made to feel like symptoms are the product of our own deficiency. They’re individualized, affecting autonomously every human cog in the consumerist ecosystem. But radical psychiatrist RD Laing felt differently, stating “mental disorder is a reaction to the impossible demands that societies place upon certain individuals.” So if millions visit psychologists to tamp down their traumas, why can’t it be our mass culture that’s sick?
Don’t merely accept that we live in a “democracy.” In the West, our democracy is a mirage maintained by Super PACs. This bourgeois democracy is infirm: it’s on the outs.
We need a new grassroots participatory system. In the meantime question the construction of the current political system, and ask others what they believe democracy should mean.
Lists are catchy. Whenever you read one you’re probably like, “yeah, I can do that” before forgetting the directions when leaving for work.
Fair enough – so figure out for yourself if you want change. Figure out what makes you unhappy, and if being trapped under capitalist relations and the state that supports them is airing out your bike tires, resolve to change it.
You may feel as though you exist in a vacuum. Be strong and know there are others who feel similarly. Find a way to connect with them.
Read more on Adbusters.org
Not one to shay away from the profane, Courtney Love can be seen in a new NJOY e-cigarette ad dropping the F bomb at a swanky event after a women approaches her and says, “Excuse me. You know, you can’t smoke in here.” Via.
Para mostrar que a cada quatro minutos uma área equivalente a um campo de futebol é desmatada no Brasil, essa ação da WWF mudou gradativamente a cor do gramado durante uma transmissão ao vivo.
Aconteceu no jogo Brasil vs. Dinamarca, pelo Torneio de Futebol Feminino, exibido pela Band em dezembro do ano passado.
Em jogos de futebol, sobretudo nos intervalos, já vimos diversas intervenções publicitárias em CGI no gramado, mas nada tão impactante. Imagino a surpresa que deve ter causado nos espectadores. Alguém viu isso ao vivo?
A criação é da Grey Brasil.
Post originalmente publicado no Brainstorm #9
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Facebook is making a big bet that people want to be surrounded by content from their friends each and every time they look at their phones, and it’s teeing up a marketing campaign that will include its first-ever TV advertising.
With its new experience for Android, “Home,” Facebook has introduced an appealing new mobile canvas that could potentially cause its mobile revenue to soar — if it can find a way to serve ads onto the lock screens of people’s phones without bothering them. And also if enough mobile consumers want to be able to see a constantly updating stream of updates from their Facebook friends and to be able to message anywhere on their phones with those friends (depicting by icons of their Facebook profiles called “chatheads.”)
CEO Mark Zuckerberg suggested that “Home” is a means of making Facebook more engrossing and also referred to the size of the opportunity in terms of the captive audience available. He referenced a statistic that the average mobile consumer looks at their lock screen 100 times per day.
Os chamados e-cigarros, que fazem vapor sem odor no lugar da fedorenta fumaça de tabaco, podem ser vistos como não prejudiciais à saúde, mas ainda assim foram vetados em locais públicos em diversas cidades do mundo.
Mesmo assim, isso não impede Courtney Love de fazer o que quiser nesse comercial para a marca NJOY. Seria melhor se no lugar da senhora empetecada, tivéssemos o Dave Grohl tomando satisfação com a ex-Cobain.
Post originalmente publicado no Brainstorm #9
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Strengthens the defense system of your walls. Senosan Ceramic Powerpanel wall and ram protection.
Advertising Agency: Conecto Business Communication GmbH, Kaprun, Austria
Creative Directors: Martin Ramsauer, Gernot Breitfuß
Art Director: Martin Ramsauer
Copywriters: Gerald Pall, Martin Ramsauer
Illustrator: Martin Ramsauer
Photographer: Johannes Felsch
Additional credits: Daniel Pöschl, Hermann Breitfuß, Doris Berger, Gudrun Ratgeb
Published: March 2013
For most people a marathon is enough of a challenge, but not for runner Vincent O’Neill. Here, he speaks of his drive to keep pushing himself to be more, in both sport and life.
Advertising Agency: 180, Amsterdam, The Netherlands
Executive Creative Director: Al Moseley
Creative Director: Dean Maryon
Art Director: Ben Bartels
Copywriter: Joe Craig
Director: Mickey Smith
Production Company: Independent
Published: March 2013
Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy’s Day did this year, and we didn’t count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it’s a really bad thing, so it’s enlisted “The Most Interesting Man in the World” to start a movement to switch it to May 2, “Dos de Mayo.”
An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A., and fans have a chance to win a trip at this Maxim site.
O smartphone do Facebook não é bem um smartphone. É um Android otimizado, como uma template para tornar sua vida mobile completamente conectada com a rede social, conforme anunciado hoje por Mark Zuckerberg.
Intitulado Facebook Home, o sistema fará sua estreia no HTC First, que será lançado no dia 12 de abril no mercado norte-americano pela AT&T. No mesmo dia, quem já tem um Android também poderá fazer download do Home, compatível com HTC One X, HTC One X+, Samsung Galaxy S III e Samsung Galaxy Note II.
Junto com a novidade, saiu também o primeiro comercial do produto. Em 60 segundos, o Facebook Home é mostrado como uma interface fácil e uma experiência completamente nova para o seu smartphone. É importante notar o tom emotivo, semelhante a algumas campanhas do Google e Apple, na tentativa de humanizar a tecnologia.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
