The Government Procurement Service is thought to be sticking to the 10 agencies it selected for its creative advertising roster last month, despite complaints from long-standing agencies left off the list.
Advertising Agency: BBH, London, United Kingdom
Art Director: Simon Pearse, Emmanuel Saint M’leux’s
Creative Director: Marc Hatfield
Marketing Director: Corrado Bianchi
Producer: Peter Montgomery
Prod. Co.: Biscuit Filmworks
Director: Tim Godsall
Exec Producer: Orlando Wood
Producer: Rick Jarjoura
DOP: Darko Suvak
Editor: Rich Orrick
Post Prod: The Milll
Sound Design: 750mph
Sound Mix: Sam Ashwell
Music: Adelphoi
Campaign has published its annual School Reports for 2013.
Neat Dude Collective's "Yet Another Fucking Music Festival" parody poster is as observant as it is snarky, so clearly they've got some folks who've been to Bonnaroo and Coachella more than a few times. It's nice to see them point out "2 Dudes & a MacBook," because for a while I thought I was the only person who noticed that becoming more of a thing, although "Cute Girl With a Guitar and a Sundress" is slowly ceding ground to "Cute Girl Kinda Rapping to Shitty Drum Loops." And I hate to say it, but Neat Dude Collective—an entertainment, art and design group—could be the name of one of the bands playing this festival. Via Laughing Squid.
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Google, Apple, Samsung are heading the list of the world’s most culturally vibrant brands, according to research by WPP.
With an estimated 1.2 billion Twitter accounts now registered and 200 million active users, Twitter today celebrates its seventh birthday. Those 140 characters have taken it a long way.
We’ve received confirmation that after less than a year at the helm as SVP/group creative director of the multicultural department at Draftfcb Chicago, Michel Rothschild is no longer with the agency. From what those in know tell us, Rothschild actually departed the agency a few weeks back (last day was 2/15 to be exact), and is relocating from the Windy City to NYC. Prior to his gig at DFCB, Rothschild freelanced for the likes of JWT and Dieste and also spent time scripting/directing clips for MTV. No word yet if there are immediate plans to replace, but we’ll let you know.
New Career Opportunities Daily: The best jobs in media.
Revenge billboards are getting to be a trend. Expensive but emotionally satisfying, they're great for anything from declaring spousal inadequacies to calling out cheaters. This one, in Greensboro, N.C., goes the extra mile by spoofing MasterCard's "Priceless" campaign. It reads: "Michael – GPS tracker – $250, Nikon camera with zoom lens – $1600, Catching my LYING HUSBAND and buying this billboard with our investment account – Priceless. Tell Jessica you're moving in! – Jennifer." Chad Tucker of Fox 8 News broke this story. Hopefully, he can track down Jennifer and film the fisticuffs we're all imagining.
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SheKnows, a women’s lifestyle media brand, welcomes Samantha Skey as its chief revenue officer. A digital-media industry leader with experience creating new online revenue, Ms. Skey joins SheKnows, helping the executive team expand the business and evolve its digital strategy. As CRO, she will focus on growing and monetizing the company’s business by delivering innovative ways for the SheKnows community to consume and engage with its content. She will also work with advertisers to create and distribute meaningful custom content to SheKnows’ audience. Prior to joining the company, Ms. Skey served as chief revenue officer of RecycleBank. She also held the position of chief marketing officer at Passenger and served in management positions at CNET.
Khurrum Malik has joined eXelate as the new chief marketing officer of online ad data and analytics provider. He will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Mr. Malik brings more than 17 years of experience in analytics, mobile, and software industries. Previously, he served in leadership roles at Accenture and Microsoft. He also served as VP-marketing for comScore. He received his MBA from the Darden School of Business and his MS and BA from the University of Virginia.
Julie Bornstein was recently promoted to chief marketing and digital officer of Sephora Americas. For the past five years, Ms. Bornstein has served as Sephora’s senior VP-digital and a member of the company’s operating committee. In her new role, she will assume responsibility for brand and store marketing, public relations and creative. Prior to joining Sephora, Ms. Bornstein served as the general manager of Urban Outfitters Direct, where she led the growth of the web and catalog division into a highly productive direct business. She sits on the board of directors of TheFind.com and Stitchfix. She has her BA and MBA from Harvard University.
Diesel’s marketing and commercial director, Scott Morrison, talks to Marketing about his love of photography and how pursuing his passion led to huge career opportunities.
Imagine explicar para crianças de 5 anos o que é o existencialismo e quem foi Friedrich Nietzsche? Vá um pouco além e tente falar sobre a crise na Síria ou ainda como funciona o mercado de ações. Não que elas estejam muito interessadas, ou que consigam pronunciar alguns dos nomes que acabam surgindo na conversa. Ainda assim, a produção do Reddit, Explain Like I’m Five merece atenção.
A websérie leva o mesmo nome de uma subreditt em que os temas mais complexos são simplificados para que até uma criança possa entender. O objetivo é incentivar que os usuários produzam vídeos e animações originais, usando por base o conteúdo do próprio Reddit.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Mullen, USA
CCO: Mark Wenneker
Group Creative Director: Paul Foulkes
Creative Director/Copywriter: Jon Ruby
Creative Director/Art: Jesse Blatz
Executive Director of Integrated Production: Liza Near
EP: Zeke Bowman
Associate Producer: Vera Everson
Prod. Co.: Anonymous
Director: Malcolm Venville
Exec. Producer: Eric Stern
Grande voyageuse, la photographe américaine Monica Denevan nous propose des clichés magnifiques en noir et blanc pris au cours de ses séjours dans différents pays d’Asie, notamment en Birmanie et en Chine. Des images d’une incroyable beauté sont à découvrir dans la suite de l’article.
Advertising Agency: JWT, New York, USA
Director: Karni Baghdikian
Executive Creative Director: Eric Weisberg
Copywriter: Lesley Coleman, Bonnie Pihl
Producer: Kelli Bixler
Agency Producer: Ali Issari
Production: Bix Pix Entertainment
“Remove them from the water before they evolve. Rain Forest Recycling Program.”
Advertising Agency: Father, Costa Rica
Art Director / Illustrator: Daniel Montiel
Copywriter: Huelander Escalante
Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.
All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube.
Advertising Agency: Proximity BBDO, Belgium
Creative Director: Chris Goossens
Art Director: Thierry Wiebking
Copywriters: Bart Van Goethem, Robby Cap
Managing Director Client Service: Isabel Peeters
Marketing Manager: Jochen Lysebettens
Online editor: Robbie Bardijn
BIVV-contact: Tom Dedecker
In these ads the shapes are the outline of the Indian Map that denotes the phone has a good battery life that can travel across India on a single charge.
From Tamil Nadu to Jammu&Kashmir (South to North), and from Assam to Maharashtra (From East to West).
Advertising Agency: BEI Confluence, New Delhi, India
Creative Director: Ammar Mohammed
National Creative Director: Anwar Abbas
Art Director / Illustrator: Deb Chakraborty
Copywriter: Ranit Mukherjee
Microsoft is seeking an industry-wide push to stamp out the “illness” in the online advertising sector, caused by advertisers and publishers “slapping ads everywhere”.
Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.
Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.
The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Lil’ Wayne’s release from the hospital has caused a huge sigh of relief for many of Wayne’s fans. The self-declared king of rap may cause controversy with his statements and alleged…
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