Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative: Lucy Morgan
Group Head: Natasha Barclay
Digital Creative Director: Ross Howard
Planner: Julie Maciver
Senior Account Manager: Julia Mckee
Published: March 2013
Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Art Director: Chris Lewis
Copywriter: Lucy Morgan
Art Director: Cece Chu
Copywriter: Ryan Price
Group Head: Natasja Barclay
Digital Creative Director: Ross Howard
Planner: Julie Maciver
Production Manager: Michelle Hong
Senior Account Director: Julia Mckee
Account manager: Lynlee Smith
Published: March 2013
Advertising Agency: ORD&BILD, Sweden
Published: March 2013
Advertising Agency: ORD&BILD, Sweden
Published: March 2013
Already low in opinion polls, President François Hollande was seen as less than inspiring as he answered questions about France’s ailing economy.
NPR will end the call-in show “Talk of the Nation” this summer and urge radio stations to replace it with the Boston-based program “Here and Now,” which has a magazine style.
(TrendHunter.com) The Amica ‘Omaggio a Cocteau’ editorial is a tribute to Jean Cocteau, a French poet, novelist, dramatist, designer, playwright, artist and filmmaker. Known for his haunting avant-garde…
Omnicom Group’s OMD has been picked to handle media duties for pharmacy chain Walgreens.
OMD will be responsible for U.S. and Puerto Rico media-buying and planning, including multicultural, digital and mobile work. The business will be led from OMD’s Chicago office. The media review, which was overseen by consultancy R3:JLB, followed a creative review last year that made OMD’s sibling agency, GSD&M in Austin, Walgreens’ creative agency of record.
“To support our vision of becoming the first choice for health and daily living, we are pleased to select OMD to manage Walgreens key media channels and look forward to working with them,” said Graham Atkinson, Walgreens’ CMO and customer experience officer, in a statement. “The agency’s expertise across all media channels will help us efficiently deliver our marketing messages in both the evolving retail and healthcare markets.”
“Get to know what lies inside us.”
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Art Director: Edher Espinoza
Creative Director / Copywriter: Daniel De León
Copywriter: Gino Bernabé
Art Director: Alejandro Bottas
Head of Art: Christian Sánchez
“We are all made of water. March 22nd. World Water Day. A homage by Imperatriz Water.”
Advertising Agency: Mercado Propaganda, Florianópolis, Brazil
Creative Director: Eric Fonseca
Art Director: Luiz Augusto Soutes
Copywriter: Tiago Dutra
Photography: iStock
To take advantage of its sponsorship of the 2013 N.C.A.A. men’s basketball tournament, AT&T and its advertising agency are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T that carry the theme “It’s not complicated.”
(TrendHunter.com) Body ink has been around for centuries, getting tattooed goes back to ancient tribes implementing this process as a right of passage, right up to this day in age where it is an extremely popular…
In its first week this season sharing the singing stage with NBC’s “The Voice,” “American Idol,” Fox’s perennial ratings giant, fell to its lowest-rated performances two nights in a row.
William Shatner, a.k.a Captain Kirk, takes on The Gorn in a rematch of the classic duel from Star Trek to promote the video game version. And it’s just as scintillating as the original scene.
And this isn’t the first time we’ve seen that iconic battle re-imagined. Google celebrated the 46th anniversary of the original series last year with a Doodle-treatment. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter.
A Samsung irá lançar uma nova campanha global para promover sua linha de Smart TV’s. São dois comerciais-blockbuster, com produção milionária, para destacar o controle do aparelho através do sensor de movimentos.
Dirigido por Romain Gavras, o comercial “Charge”, acima, confronta a diversidade da programação da TV em uma praia. Carros, soldados, gangues, guerreiros maori, cheerleaders, cowboys e até a realeza correm em uma única direção, até encontrarem com quem realmente comanda.
Já o segundo filme, “King of TV City”, é dirigido por Adam Berg, e simboliza o controle de forma mais expositiva. Uma manada de búfalos, naves alienígenas, um ursinho e até um tiranossauro obedecem os comandos do espectador.
Apesar do objetivo específico, ambos se parecem muito com outras campanhas de TV que pretendem destacar realismo e qualidade de imagem, mas ainda assim divertem pela grandiosa produção.
A criação é da CHI & Partners de Londres, com produção da Somesuch&co e Stink, respectivamente.
Post originalmente publicado no Brainstorm #9
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Roaches, rats and other pests had the starring roles in Orkin's campaign from The Richards Group in recent years. And while those spots were amusing, in a creepy way, it's the Orkin man himself who takes center stage in the new campaign, which broke today. And a resourceful man he is. Each spot shows a different Orkin man in some kind of undesirable position—wedged into a crawlspace with rats scurrying around; hanging from a tree above a parade of ants; suspended halfway up a wall to see cockroaches inside an air vent. "To catch a pest, you've got to think like a pest," he says in each ad. And then, you pretty much have to act like a pest. As this campaign suggests, that's not something most people want to do, or would even be able to do. The tagline is: "Pest control down to a science," which makes it seem even less DIY—a sly way of getting people to call Orkin instead.
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Procter & Gamble Co. has “launched” bacon-flavored Scope with a video from Publicis Kaplan Thaler, New York.
The question is, is it real? Well, it’s got a hashtag, #ScopeBacon, and P&G has begun tweeting about it from its official @ScopeMouthwash account. It’s also enlisted help from @Charmin, which has been taking a break from updates on the community managers’ toileting activities to tout the new bacon-flavored variant today.
Trouble is (besides the fact that it sounds downright disgusting) the product has yet to show up on store shelves or in the search engines of online retailers, not even ThinkGeek.com, a leading purveyor of all things bacon-related. A spokesman for Scope declined to comment prior to 8 p.m. on April 1, if that provides any hints.
(TrendHunter.com) The Ecopod has a simple beginning: it was first created as a shipping container, but has since grown into much, much more. Its website claims to be “re-thinking the box,” and it seems to…
Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week’s chart is right over here.) We’re back today with Volume 50. Scroll down below the infographic for some context — and watch for a fresh edition of our Twitter Week in Review each Friday.
March Madness hit the Twitter chart with a vengeance this week, indicating it’s not just basketball fans getting in on the conversation. Largely this is thanks to the Cinderella story care of the No. 15 seed Florida Gulf Coast, which knocked out favorite 2-seed Georgetown in the first round, an unprecedented win for a team ranked near the bottom of its division. After defeating 7-seed San Diego State, the school will take on 3-seed Florida on Friday night for its first chance at the Elite 8. More brackets were shattered on Thursday night when 4-seed Syracuse secured their Elite-8 spot again top-seed Indiana in a crushing 61-50 win. It’s par for the course when the top seeds make it to the finals, but the underdog stories are what have been driving the conversation this season.
That was good news, not incidentally, for brands such as AT&T that associated themselves closely with the tournament. AT&T paid for ads in tweets like this from @MarchMadness:
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