Even the hardest heads can feel pain
150 years
Science for a better life
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Luisana Franceschi
Art Director: Roberto Mondello
Copywriter: Gerardo Pernía E
Illustrator: Roberto Mondello
Photographer: Claudio Napolitano
Published: January 2013
Even the hardest heads can feel pain
150 years
Science for a better life
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Luisana Franceschi
Art Director: Roberto Mondello
Copywriter: Gerardo Pernía E
Illustrator: Roberto Mondello
Photographer: Claudio Napolitano
Published: January 2013
Even the hardest heads can feel pain
150 years
Science for a better life
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Luisana Franceschi
Art Director: Roberto Mondello
Copywriter: Gerardo Pernía E
Illustrator: Roberto Mondello
Photographer: Claudio Napolitano
Published: January 2013
From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent. Two guys star with Lea Seydoux, who made an impression a few years back by bouncing off walls, rolling on floors and flashing her panties in a Prada commercial. For now, the client is teasing the new effort via 12-second previews—see three of them below—that follow the fabulously coiffed and smartly attired trio to the cinema, a surprise birthday party and a beauty salon. "How much longer can we possibly all be so happy together?" Seydoux asks while enjoying a mani-pedi treatment. The three-way relationship in Truffaut's Jules and Jim was an inspiration, though the slightly muted, dreamy images here play more like Anderson's own style with dashes of Fellini and David Lynch (at their most playful and benign). The trailers work fine as mini-films, and the super-short format seems perfect for Prada or any high-end fragrance purveyor—providing slightly surreal, sweet suggestions of story line and leaving no time for the hyper-stylization to sour or the stench of pretentious commerce to creep in. For more Wes "Branderson," check out our collection of the director's top 10 commercials.
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As we’ve pointed out before, social media and made-up, nerdy holidays were practically created for each other. “National Pi Day” rolls around every March 14 to celebrate the mathematical constant equal to the ratio of a circle’s circumference to its diameter. As we have seen with “National Margarita Day” and “National Donut Day,” these days are basically excuses to drink/eat/earn nerd cred — apparently much-appreciated by Twitter users.
The death of Google Reader was much bemoaned on Twitter after Google said it will end its support for the 8-year-old RSS tool in July. In its spring cleaning announcement last week, the company cited a loyal following but declining usage over the years. Although Google didn’t mention it, maybe people now follow the news via Twitter.
The History Channel’s ambitious and controversial miniseries “The Bible” certainly drummed up plenty of buzz and ratings for the network since it premiered March 3, but it was the show’s depiction of Satan that drew the most ire on Twitter. Conservative commentator Glenn Beck was among the first on Twitter to point out that Mehdi Ouzaani, the Moroccan actor portraying Satan in the series, bears a striking resemblance to Barack Obama — or at least an older and more sinster version of him.
This is surely what Google was going for with Google Glass—a product so irresistibly fashionable that Pauly D, the Jersey Shore alum, DJ and general arbiter of taste, is trying to borrow its cool by planting a knockoff pair in his latest music video, "Back to Love," with singer Jay Sean. The faux-electronic eyewear are worn by the story's obligatory perfectly styled love-interest. A model, she wears the glasses in the dressing room at the beginning of the video, and then again on the runway, circa 2:30. According to gender-and-technology guru Sergey Brin, that should make her seem less emasculated (if a woman can be emasculated) than if she were using a smartphone. Really, it just makes her—and anyone else walking around with a camera casually attached to his or her face—seem more ridiculous than if they were using a smartphone. Muting while watching is recommended.
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Treat them as they treat you
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Nelson Jimenez
Art Directors: Andrea Pulido, Daniela Bello
Copywriter: Jean Paul Alfaro
Illustrator: Antonio Aponte
Photographer: Frank Beaufrand
Published: February 2013
Treat them as they treat you
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Nelson Jimenez
Art Directors: Andrea Pulido, Daniela Bello
Copywriter: Jean Paul Alfaro
Illustrator: Antonio Aponte
Photographer: Frank Beaufrand
Published: February 2013
Treat them as they treat you
Advertising Agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Gerardo Pernía E, Nelson Jimenez
Art Directors: Andrea Pulido, Daniela Bello
Copywriter: Jean Paul Alfaro
Illustrator: Antonio Aponte
Photographer: Frank Beaufrand
Published: February 2013
Le duo d’artistes Christo et Jeanne-Claude ont imaginé une installation magnifique en intérieur pour le Gasometer Oberhausen. Présenté jusqu’à la fin de l’année, il s’agit d’un ballon « Big Air Package » de 90 mètres de hauteur et de 50 mètres de diamètre dans lequel les visiteurs peuvent rentrer. Plus dans la suite.
A commercial that is to begin running on Friday features several of Major League Baseball’s youngest stars who will help promote the game and Opening Day 2013.
Bob Mullings, the regional sales controller at Channel 4, is leaving the broadcaster after 16 years, after it extended its structure of agency principals to its regional sales force.
(TrendHunter.com) With the amount of fashion editorials and print advertisements floating about, it takes something really unique and unusual to catch a consumer’s attention, but the Zoo Book by Yago Partal…
L’artiste français Jérémy Laffon aime utiliser des éléments insolites pour réaliser des installations. Avec ces œuvres artistiques « Hollywoodoscopies », il créé des compositions uniquement à base de la matière des chewing-gums. Un rendu intéressant à découvrir à travers plus images dans la suite de l’article.
(TrendHunter.com) Though musicals may not be for everyone, those who love them truly love them. Thankfully, the recent success of the film adaptation of Les Miserables has converted many non-believers into certified…
Calanda. From up there.
Advertising Agency: Publicis, Switzerland
Executive Creative Director: Roger Ruegger
Senior Art Director: Conny Jaeger
Graphic Designer: Lisa Melinkova
Production: Fluxif
Chinese movie fans led worldwide cinema sales ahead 6% to a record $34.7 billion last year, as the world’s most-populous nation passed Japan to become the No. 2 film market.
Movie-goers in China increased their box-office spending by 36% to $2.7 billion last year, according to new year-end statistics released by the Motion Picture Association of America, the Washington-based trade group.
The growth puts China behind only the U.S. and Canada, where fans increased spending by 6% last year to a combined $10.8 billion, according to the trade group. In Japan, previously the second-largest market, revenue rose 4.3% to $2.4 billion, the MPAA said.
(TrendHunter.com) If you’re looking for some new and exciting bikinis to wear during your next beach vacation, then the Zimmermann Swim 2013/14 Collection is sure to attract you with its feminine and flirty…
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