Hasta La Creative!

We had no idea there were remnants of the Coors account still lingering at Draftfcb since it was reported last summer that MillerCoors moved its entire account out of said agency and into the newly created, Chicago-based WPP entity called Cavalry. Yet, a memo we received that was sent from Draftfcb Canada president to staff yesterday evening says otherwise, though as you’ll see after the jump, the relationship between the brew brand and DFCB now truly appears to be over.

Along with the Coors biz now fully aligning with Cavalry (which sources familiar with the matter have confirmed), Mead’s note, which is essentially a recap of a Draftfcb Canada town hall meeting yesterday, mentions the departure of longtime VP/management director, Darrell Hurst as well other management mentions. We’re getting some further clarification and/or official comment on the matters at hand, but from talking to sources, Mead’s note appears to legit. Read verbatim after the jump (FYI, the “John” that Mead refers to in the memo is Draftfcb Canada COO, John Boniface).

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Pode até ser que uma parcela dos usuários da internet usem a rede para trabalhar ou estudar, mas o que a maioria busca mesmo é diversão. E foi nesse posicionamento que a rede mobile Three resolveu apostar com The Pony, uma campanha criada pela Wieden & Kennedy assume o lado bobo da internet ao exibir um pônei de Shetland, com uma crina que lembra o cabelo da Tina Turner, fazendo o moonwalk em uma paisagem bucólica. O filme foi produzido com a intenção de ser um viral – e parece que está conseguindo, já que ultrapassou os 2 milhões de views no YouTube em menos de uma semana -, mas também para permitir que os internautas interajam criando e compartilhando suas próprias versões do vídeo.

Isso pode ser feito no The Pony Mixer, onde é possível escolher estilos musicais e acessórios para criar um vídeo. Depois é só compartilhar.

Post originalmente publicado no Brainstorm #9
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The subscription-commerce industry has jumped the shark, as evidenced by the uproar caused yesterday by the arrival of HelloFlo, a new company that exists solely to mail Always and Tampax Pearl tampons to women around their period every month — since women in 2013 are apparently so busy they can no longer keep track of their menstruation cycles.

As the founder Naama Bloom told TechCrunch: “There are no good reminders that are also tied in with the product. There have been so many times when I’ve been caught off guard and needed to run out to the drugstore at an inconvenient time.”

It’s a sad state of affairs really, that one of our group’s thinks we women are so lazy that we can’t hit the nearest Target or Walgreens — even better yet, stock up and buy bulk on Amazon.com or Drugstore.com. What’s maybe scarier, though, is that it’s hardly the first service. Many others came before it, like Juniper and Trinket Women were already sending feminine products.

Continue reading at AdAge.com

In Germany recently, moviegoers got more (or less) than their money’s worth when a trip to the theater turned into a lesson on empathy. Havas Dusseldorf and fiftyfifty, a magazine for the homeless, teamed up to increase awareness about how those less fortunate struggle to survive in the cold. Customers sat in freezing movie theaters and were given blankets, so they could experience firsthand how the homeless spend nights and winters. On screen, a short documentary played, where homeless people were interviewed about the simulation. As you’ll see in the clip above, the temperature in the movie theater dipped to 46 degrees Fahrenheit, which one homeless interviewee describes as “cosy.”

The campaign, titled “Frozen Cinema,”  is meant to inspire donations–we all know the homeless endure the harshest of conditions, but just experiencing some of what they go through for an hour could change anyone’s perspective. Think about it the next time you go to the movies and absently destroy a bag of popcorn and say something like, “it’s too cold in here.”

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Já tem alguns anos que a Dove tem incentivado as mulheres a reconhecerem e assumirem sua beleza real, em vez de ficarem perseguindo um ideal absurdo estabelecido pelas indústrias da moda e entretenimento, por meio da Campanha Pela Real Beleza. Basta dar uma olhada na trajetória da marca nos últimos 10 anos, mais ou menos, para ver como essa ideia tem sido abordada de maneira ininterrupta. Desta vez, entretanto, eles resolveram mirar em um público diferente, falando diretamente com diretores de arte e designers responsáveis por retocar as imagens, escondendo a mensagem em um lugar que apenas eles poderiam encontrar: no Photoshop.

Divulgando em diversos sites especializados um arquivo que, quando baixado, aplicava um efeito especial nas imagens com apenas 1 clique. Só que, na verdade, quando o usuário clicava no aplicativo, a imagem voltava ao estado original, desfazendo todas as modificações, e trazendo a seguinte mensagem: “Não manipule nossas percepções de beleza real”. É claro que era possível recuperar o trabalho feito depois disso, mas com certeza deve ter feito muita gente pensar antes de seguir cometendo alguns dos absurdos que a gente vê por aí.

De certa maneira, essa ação criada pela Ogilvy Toronto me lembrou aquela da Africa Health Placements, do anúncio audível apenas com um estetoscópio. Simples e eficiente.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Creative Director: Sascha Kuntze
DoP: Irfan Ghani
Designer: Christopher Hunt

“You may not know but you always had a knack for french.”

Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Creative Supervisor: Gustavo Passos
Art Director: Charles Alvarenga
Copywriter: Mateus Martins
Executive Producer: Renata Quintão
Photography: Stock Image

This looks like a pretty legit report from the London newswires and it confirms what we first speculated on last week, that G2 was separating from Grey and aligning under Ogilvy. Well, this just adds to what’s already been a busy week for Martin Sorrell and the gang at WPP. Here’s what appears to be the official announce, verbatim:

“LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.

The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.

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New Career Opportunities Daily: The best jobs in media.

Tim Lefroy, the Advertising Association chief executive, has slammed health lobby groups’ recent attacks on advertising as “reckless” and has called for their claims to come under closer scrutiny.

Inspiré par de vieilles étiquettes de voyage, le graphiste anglais Neil Stevens a imaginé des posters stylisés, inspirés de ces éléments, reprenant ainsi quelques unes des plus grandes destinations comme les capitales Paris, Londres ou Barcelone. Un résultat réussi à découvrir en images dans la suite de l’article.