Jeah, Ryan Lochte Muscles Up for Nissan

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”

If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Adidas – Unite All Originals

Adidas Original dévoile sa nouvelle campagne Unite All Originals avec cette vidéo dirigé par le réalisateur français So Me en collaboration avec le DJ et producteur A-Trak, remixant le morceau « Landline » grâce aux sons ambiants du tournage. A découvrir en images, et en version longue dans la suite de l’article.

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Why brands must act as editors

Information overload is one of the most-hyped trends of recent times. Nicola Kemp asks how brands can embrace the role of editor.

ASA to force estate agents to clean up act over ‘hidden’ fees

The Advertising Standards Authority is making a stand against estate agents and property websites with a ruling that will force full disclosure of previously hidden fees.

IPC and PeerIndex create Social Catalyst to boost commercial partnerships

IPC Advertising has launched Social Catalyst, a product designed to amplify the messages of commercial partners across Twitter, Facebook, LinkedIn and Quora, in addition to other blogs and websites.

We Hear: Cereda Out at Translation?

It’s never been easy to get some prompt, direct feedback from Translation, and this week’s been no exception. Over the last 24 hours, we’ve received several tips that Chris Cereda, who’s led creative at the New York-based agency for a year as CCO, has left Translation. Once again, we inquired directly to the agency and without comment, were directed to the man himself, Translation founder/CEO and Adage’s latest Executive of the Year, Steve Stoute, who we’ve come to know a bit in recent months.

Unfortunately, we’ve been unable to reach Stoute (let alone Cereda, who’s LinkedIn appears to have disappeared as well) when calling his office and are still waiting to hear back. As for Cereda himself, the Translation CCO has led the charge on various notable campaigns in recent months including the fun State Farm “Chris Paul/Cliff Paul” work and of course, the various Bud Light/Platinum efforts. Prior to joining Translation, the creative chief served as ECD at KBS+P and has worked at McCann on accounts including MasterCard during his career. We’re checking with all resources on this, so we’ll update with comment if and when we do hear back (wishful thinking, perhaps).

New Career Opportunities Daily: The best jobs in media.

Occupy Protesters: Innocent

Wells Fargo: Guilty


JOSEPH KACZMAREK / ASSOCIATED PRESS

Twelve Occupy Philadelphia protesters were arrested on November 18, 2011 when they staged a sit-in inside a Wells Fargo branch to protest the company’s blatantly discriminatory practices and “racist predatory lending” policies which caused a large number of home foreclosures in Philly’s African American neighborhoods.

On Tuesday March 5, the Common Pleas Court jury acquitted all twelve. On top of that, Judge Nina N. Wright Padilla was eager to shake all of their hands in support and recognition. She told them, “I hope you continue your work in a law-abiding way, [and] I must say you are the most affable group of defendants I’ve ever come across.” Further, the Jury acknowledged that the protest served a “greater good” for society that outweighed the trespass charge. This is a serious triumph for all Occupiers, activists and protesters – who recognize that their tactics may and will cross the line at times, but for the greater purposes of justice, freedom and truth. That the judge recognized this is a major coup.

“If this jury found us innocent then it must mean that Wells Fargo is guilty,” said Willard R. Johnson, one of the twelve acquitted.

Indeed, last July, Wells Fargo paid $175 million to settle allegations by the U.S. Justice Department, that the brokers originating loans charged higher fees to minority borrowers than they did to white borrowers with similar credit profiles.

The initial arrests occurred during the peak of Occupy. The Wells Fargo protest – which entailed a complex confrontation between free-speech and private property rights – was the first incident in which Occupy protesters were convicted of a crime. Last June, a Municipal Court found all guilty of the trespass charge and fined each $500. However, under Philadelphia court rules, those found guilty in Municipal Court have the right to a new trial in Common Pleas Court. This time, the defense argued that the sit-in was protected by the First Amendment’s free-speech guarantee, and the Jury, after debating the trial at length, agreed.

Read more on Adbusters.org

How Twitter won the social battle for media

Polis, the journalism think-tank at the LSE, has published an in-depth report looking at the value of social media to journalism, specifically public service broadcasting, and it highlights how Twitter has come to dominate news.

Exam time: test out your social media skills

Take the online social media exam that puts your online stature to the test.

Quiz time: take the social media exam #MarketingSME

Brands: do you know your Facebook and Twitter from your Vine and Pinterest? How would you deal with controversy on social media? Take the challenge and improve your online stature.

Eccentrically Minimalist Fashion – The Tank Magazine Spring 2013 Editorial Stars Kirsi Pyrhonen (GALLERY)

(TrendHunter.com) The fashion featured throughout the Tank Magazine Spring 2013 editorial may be minimalist, but it certainly isn’t short on eccentricity. First of all, there are hints of inspiration found…

Feminine Minimalism Menswear – The Assaf Reeb Fall/Winter 2013 Graduate Collection Mimics Womenswear (GALLERY)

(TrendHunter.com) The Assaf Reeb Fall/Winter 2013 graduate collection was showcased at this year’s Central Saint Martins MA student presentation. The rookie designer redefines traditional menswear design ideals,…

Edgy Institutional Attire – The Hwan Sung Park Fall/Winter 2013 Graduate Collection is Hospital Chic (GALLERY)

(TrendHunter.com) The Hwan Sung Park Fall/Winter 2013 graduate collection graced the runway stage at the Central Saint Martins MA showcase. The rookie designer’s collection was displayed in an all-white palette…

News Corp. Has a Tablet for Schools

The Amplify, a 10-inch Android tablet for kindergartners through 12th graders, will come with the company’s education curriculum, which can also be used on other devices.

Is the Era of Purpose-Driven Ads (Finally) Over?


Bob McDonald, chairman of Procter & Gamble, has preached for a few years now that P&G’s calling was to “touch and improve the lives of more customers, in more parts of the world, more completely.” His marketing chief, Marc Pritchard, carried the message to podiums across the world: “Marketing is serving.”

And their lofty words influenced other companies to embrace a higher purpose. Burger King talked about “empowering” consumers to achieve “social connectivity,” and Pepsi devoted much of its advertising firepower to awarding grants for all kinds of worthwhile purposes.

The problem is, none of it worked. Burger King floundered around for years until it got sold and got discipline. And Pepsi’s lack of product promotion enabled Diet Coke to become the No. 2 soft drink in the U.S. The company was forced to put massive amounts of advertising behind Pepsi and its other brands to pull off a turnaround (forget the do-good projects — “Live for Now” is the new Pepsi slogan).

Continue reading at AdAge.com

Spokesmanship Over, Ex-Obama Aide Now Feels Free … to Speak

48 hours after leaving the White House, Tommy Vietor, the former spokesman for the National Security Council, began making waves on Twitter with a range of pointed opinions.

Le Poisson Restaurant: Amadeus

We orchestrate fish.

Advertising Agency: Hochspannung Kommunikation AG, Zurich, Switzerland
Creative Directors: Alex Taiganidis, Matthew Katumba
Art Directors: Lily Metzker, Sarah Uhler
Copywriter: Sascha Pacino
Additional credits: Nadine Ticozzelli, Nicole Caviezel
Published: February 2013

Audi: Cross every border

Advertising Agency: Saatchi & Saatchi, Bulgaria

Volkswagen California: Backyard, 3

The whole world is your backyard.

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Aleksey Pushkarev
Copywriter: Katrin Ganina

Volkswagen California: Backyard, 2

The whole world is your backyard.

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Aleksey Pushkarev
Copywriter: Katrin Ganina