Hasta La Creative!

Thomas Cook has announced mass redundancies and store closures in the UK and Ireland, including the axing of a number of marketing roles, as part of plans to restructure the struggling tour operator.

Today’s consumers are far more connected, with social profiles following them around wherever they go. And Facebook’s recent moves show the company is taking full advantage this in a series of small steps that, if successful, could literally overhaul media and marketing.

In the past, the bulk of any marketing plan was fulfilled by buying ad impressions. But Facebook’s goal of omnipresent connectedness with its users presents a rare opportunity to change this model, to sell relationships, not impressions. And that’s not all.

For several months now, Facebook has allowed advertisers to match their email lists with its user database. That was a smart move, because it enables a brand client to develop its relationship with consumers in their natural “social habitat”all with advantages of segmentation, testing, measurement and optimization.

Continue reading at AdAge.com

This week, Alan Sullivan, sales director JCDecaux Airport, swaps digital stories in Paris, unveils airport research and joins the great and good in the world of out-of-home at the Route launch.

Now that Campbell-Ewald CEO Bill Ludwig‘s press conference is likely over, we’ve received a few more details to follow up our Morning Stir mention regarding the IPG agency’s move back to Detroit after spending the last 35 years in Warren, MI.

Yes, there are now illustrations (above) of what the new space is expected look like once the purported 600 C-E staffers move in at the beginning of 2014. As mentioned already in the Detroit Free Press this morning, Campbell-Ewald Detroit will be located in the old J.L. Hudson Warehouse at Ford Field, which sources add has never been occupied since it was opened as part of the Detroit Lions’ home turf in 2002  (the original idea back then, we hear, was to create a complex of business/entertainment/dining). C-E staff will occupy five floors in the space.

Here’s a statement today from Ludwig: “This is a historical and defining moment for CE. Detroit is a hotbed of aspiring creative and entrepreneurial talent and we want to be part of that energy, and participate in the city’s comeback. With this space, we will bring our employees together in a collaborative, idea-inspiring atmosphere that fuels creative energy which will result in game-changing ideas for our clients. CE was founded in Detroit 102 years ago, and this is where we want to spend the next 102 years.”

Campbell-Ewald’s big announcement comes on the heels of the agency winning global creative/brand strategy duties for Zipcar and another account win is expected to be announced soon.

New Career Opportunities Daily: The best jobs in media.

Social media agency We Are Social has hired Jerome Courtial as its head of strategy.

The longtime host, now 81, will be competing directly against two popular ESPN fixtures, “Around the Horn” and “Pardon the Interruption.”

Já há alguns anos, a Domino’s vem tentando se reinventar e explorar seu comprometimento com a qualidade e transparência. Campanha da Crispin Porter + Bogusky colaboraram muito com isso, é claro, mas a empresa de fato promoveu uma grande mudança em seus produtos.

É por isso que essa nova embalagem de pizza, também criada pela agência, traz a inscrição “3 years in the making”. A tipografia ornamentada procura destacar que a pizza é feita como um trabalho artesanal, com massa feita na hora, sem nenhum ingrediente congelado.

O fato da caixa ser na cor preta, imediatamente me lembrou Jack Daniel’s, que segue a mesma linha visual em suas campanhas, mas no segmento de fast-food certamente foge da multidão.

Post originalmente publicado no Brainstorm #9
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Wait, didn’t this just happen, like twice over recently? Well, yes, but R/GA appears to be opening up shop like Barnes & Noble in the late 90s/early aughts, the latest being an L.A. office, which has officially opened its doors just two months after the agency for the digital age settled in Sydney. The new Santa Monica branch marks R/GA’s second California-based space, following San Francisco of course, and currently houses five staffers with seven open positions that are in the process of being filled over the next couple of weeks. According to the IPG agency, the goal is to expand to 30 employees in its first year.

As for leadership, R/GA plucked several staffers from within including a few who worked on Nike business for years such as Tara Greer, ECD, experience design, Mark Laughlin, ECD, visual design, and Luke Stiles, senior technology director. Rounding out the management in the City of Angels are Andy Sullivan, MD/biz dev, senior producer Chris Sullivan and Steve Weinswig, currently VP/managing director at R/GA SF who will pull double-duty for the time being as interim managing director in LA.

In terms of clients, those in the know tell us that the R/GA L.A. crew is “working with an existing client that we aren’t able to disclose right now along with moving forward in some pitch work for clients in the area.”
image via

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) Pet fashions are another way in which humanity is trying to anthropomorphize animals. As humans, we are fascinated with teaching them to talk, feeding them people food and in this case, dressing…