Hasta La Creative!

Advertising Agency: BasevichCrea, Argentina
Creative Director: Javier Basevich
Art Director: Romina Parra
Designer: Yamila Bacman
Copywriter: Javier Basevich
Production: Erika Scheinkman, Maia Tarcic
Photographer: Hernan Churba
Assistant Photographer: Axel Delbene, Andrea Fischer
Make Up: Flavia Carbonetti

MillerCoors’ answer to Justin Timberlake? Vince Vaughn. And Ken Jeong. And Chuck Liddell. And Questlove.

The brewer is rolling out a plethora of Miller Lite ads starring celebrities and a major movie tie-in as the brand seeks a comeback with its “Miller Time” campaign and new packaging. But Lite is taking a more measured approach with its celebs compared with other big beverage brands, which have tapped A-listers while giving them marketing titles, such as “creative director.” For instance, Bud Light Platinum recently made Mr. Timberlake its “creative, cultural and music curator,” while Diet Coke has made Taylor Swift a “program ambassador.”

Lite is using celebs that might not be as well-known as Mr. Timberlake or Ms. Swift, but have what execs described as common-man cachet. And the brand is weaving in multiple celebs, rather than casting its lot with a single star. “Celebrities are challenging because the bigger the celebrity, the more it runs the risk of overshadowing what it is you are trying to do. It becomes an ad for the celebrity vs. an ad for your brand,” Exec VP-Chief Marketing Officer Andy England told Ad Age, while previewing the brewer’s 2013 marketing plans.

Continue reading at AdAge.com

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So as is the case with every large brand at SXSW, Chevrolet has a large booth set up just as you walk inside the Austin Convention Center. Part of that large booth is a giant set of…balls. OK, it’s a Newton’s Cradle.

If you’re not familiar with a Newton’s Cradle, it’s that thing with five balls hanging from a string and when you swing the ball on one end, it makes the ball on the other end swing out without the middle three balls moving.

A giant Newton’s Cradle. Just begging to be used by everyone passing by. Except no one in the Chevy booth wants anyone to…ahem…touch its balls. How unfriendly, we say!

(TrendHunter.com) Stilettos are often associated with types of shoes that can instantly add a touch of sophistication and elegance to any ensemble, but if you’re looking to show off a bit of your quirky side…

Teenage pregnancy is on the rise. Wait, no it's not! Teen birth rates were at an all-time low in the U.S. in 2011, according to CBS News. And according to New York City's Department of Health and Mental Hygiene, the city's teen pregnancy rate dropped by 27 percent in the last 10 years. Nevertheless, we have some provocative new ads from NYC's Teen Pregnancy Prevention Campaign combatting the babies-having-babies epidemic. The campaign, which began running across town in subways and bus shelters this week, features adorable kids who are victims—just by being born—of their horrible, unthinking teen parents. One features a kid saying, "Got a good job? I cost thousands of dollars each year." Another, arguably the most most controversial, features a crying baby boy with text that reads, "I'm twice as likely not to graduate high school because you had me as a teen." The ads have provoked a war of words between the mayor's office and Planned Parenthood of New York City, which has denounced the posters, claiming they ignore the racial, economic and social factors that contribute to teenage pregnancy and stigmatize teen parents and their children. But the message to teens is certainly clear: Don't want a weepy, resentful baby on your hands? Don't get pregnant. More ads below. Top image via.