Hasta La Creative!

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Director: Yves?Eric Deboey
Assisting Art Director: Fanny Chevalier
Copywriter: Mathieu Degryse
Account managers: Patrick Lara, Jean?Jacques Hubert, Grégoire Verdet, Sylvie Tavares
Art buyer: Flore Silberfeld
Photographer: Jason Hindley

Much to the chagrin of the geeks, the ad industry has firmly latched onto SXSW and is doing its part to get a piece of the startup pie. One agency, JWT, has decided to launch a pop-up agency at SXSW that will last just five days from March 8 until March 12. Called Walter, the agency will meet with 25 startups and choose the candidates it feels have the best offering and, of course, the provide best return for the agency.

Partnering with startup accelerator TechStars, the agency launched a pop-up website, Call Us Walter, to attract potential clients.

Of the effort, JWT CEO David Eastman said, “Walter is meant to be a reciprocal thing – we’d learn from the startups, where technology is going culturally, and they’d learn from us and could be partners for our clients. It’s a value exchange. We get exposure to new tech and startups and those people would get exposed to the brands and the creative thinking that they wouldn’t necessarily have access to.”

Will it work? It actually sounds promising.

Brazil’s social-media obsessed population has already supplied Facebook and Twitter with legions of new users, but now those companies are mobilizing to extract profit from sky-high engagement.

Twitter opened a Sao Paulo office in January, and Facebook which has 66 million users in a nation of 200 million people, according to SocialBakersis accelerating its hiring of account managers to serve the local market.

But though it’s an obvious place for both companies to be, since the 2014 World Cup and the 2016 Summer Olympics will both happen there, the short-term revenue opportunity is small considering the size of the still-young Brazilian digital-ad market.

Continue reading at AdAge.com

Pour illustrer le morceau « Dream » du groupe Husbands, le duo français Cauboyz a récensé tous les mots utilisés dans les paroles de la chanson pour les dessiner et en faire une installation lumineuse. Une création réussie qui colle parfaitement aux paroles ainsi qu’un making-of à découvrir en vidéos.

Não faz muito tempo, contei aqui sobre a orquestra mobile da AKQA, que sincronizava dispositivos móveis através de uma URL única, transformando cada um em um instrumento musical. Era algo simples, com vídeos em looping, mas o conceito dava uma boa ideia das possibilidades.

O novo projeto do Google no Chrome Experiment funciona de forma similar, mas com um controle mais avançado. Trata-se de três mini-games – corrida, nado e ciclismo – em que você enxerga o jogo na tela do computador, mas comanda através do seu smartphone ou tablet.

O Chrome Super Sync Sports pode ser jogado sozinho ou com amigos. Cada partida gera um código único que deve ser inserido no navegador para sincronizar os dispositivos. Você controla seu atleta com gestos multi-touch e, se sair bem, pode fazer parte do ranking global.

A intenção do Google é demonstrar seu browser, tanto no desktop como na versão mobile, mas o experimento funciona com qualquer bom navegador. Experimente: chrome.com/supersyncsports

Post originalmente publicado no Brainstorm #9
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OK, this is cool and all. Who wouldn’t want to race around a warehouse in an Audi with a giant paint ball gun attached to the hood of the car so you could shoot at another Audi with a giant paint ball gun attached to its hood? But seriously? Really? How much did this folly cost Audi? Is this really going to sell any cars? Yea. Suburban dads everywhere are going to run out and buy an Audi so they can drive around their neighborhoods acting like a bunch of teenage idiots while their wives tsk tsk them for their stupidity.

This is supposed to be about selling cars, right? Getting people interested enough so that they check out the vehicle online or at a dealer, right? Maybe that will work. But at what cost? Did you know that if a brand drinks the inbound marketing Kool-Aid, it will experience a 61 percent lower cost per lead?

Yes, I write for HubSpot now. Yes, i’ve consumed the Kool-Aid. But look into it yourself. You will be amazed at the power of inbound marketing. But don’t worry. We’ll still be here to trash (and praise) all forms of outbound marketing until it is slowly laid to rest.

Ladies, ever look forward to a wonderful getaway with your man so the two of you can spend some alone time together? Ever wonder why your best laid plans to create such a scenario often times fail? Look no further than this latest Carlton campaign created by Clemenger.

No, really, it really is a coincidence!