Overseas observers often fret about overcapacity in China’s auto industry.
But the problem afflicts few foreign automakers or private Chinese companies. At least three state-owned automakers, though, have amassed huge surplus capacity and are in no hurry to reduce it.
Why? Because the state-owned companies have no reason to align output with demand. They subsist on government subsidies and profits generated by their joint ventures with foreign automakers.
Estes dias andei me deparando com uma série de ações na internet. Confesso que fiquei um pouco preocupado com o teor das coisas que andei vendo. Na ordem cronológica, a primeira que apareceu foi a o “Stress Test” da Nivea.
Funciona mais ou menos assim. Voce está ali, tranquilo num aeroporto, esperando seu vôo quando de repente você descobre que está sendo procurado pela polícia. Jornais estampam seu rosto. O sistema de som dá a sua descrição. A TV fala que você é um tipo perigoso e que ninguém deve se aproximar. Você se pergunta: o que foi que eu fiz? Por que tudo isso astá acontecendo comigo? A resposta vem numa maleta nas mãos do segurança:
“Estressada? Novo desodorante Nivea Anti -Stress”
Videocase aceita tudo. Felizmente, para aquele fiapo de mim que ainda acredita na humanidade, vi muitos comentários negativos para a tal ação. Ufa. Então veio a seguinte. “The Candidate” da Heineken.
De forma resumida, o que acontece é o seguinte: primeiro você anda pelo escritório inteiro de mãos dadas com um desconhecido. Depois seu entrevistador finge ter um enfarte na sua frente. No meio do seu pânico ele levanta a cabeça e pergunta “se estivessemos falando de dinheiro, quanto você ia querer ganhar?”
Será que vale tudo para chamar a atenção?
Só faltava o cara ser o Ivo Holanda. Pra terminar, os caras simulam um incêndio, evacuam o escritório e você tem que ajudar os bombeiros a segurar um cara que pula do prédio. No videocase ficou bacana. Quase todo mundo elogiou.
A Heineken é mesmo foda. Mas… e se você fosse o mané da entrevista? Não o que ganhou o emprego, mas qualquer um dos outros manés? Talvez seja coisa minha. Excesso de ranzinzice, sei lá. Mas fico imaginando, será que vale tudo mesmo para chamar a atenção? Existe algum tipo de limite?
Pra terminar, vi esta ação acima do Weather Channel para vender um aplicativo que fala a hora exata que vai começar e parar de chover.
Sensacional. Eu baixaria fácil. Agora, como vamos mostrar isso? Simples. Instalando uma máquina de chuva no ponto de ônibus e dando um banho nos desavisados que estão ali, distraídos esperando sua condução.
Sei não. Por esta pequena amostragem, parece que o mundo está virando uma grande pegadinha do Mallandro. E não, isso não é nada engraçado.
When you’re on a roll, you might as well keep rolling. And that’s exactly what Oreo is doing. As part of its Cookies versus Cream campaign, Widen + Kennedy has created a video that features “physicist and copywriter” David Neevel, who has designed the ultimate Oreo cookie separator.
It’s oh-so Rube Goldberg-esque and Neevel, who is actually a copywriter at W+K, delivers his lines with perfectly droll aplomb. The brand, which capitalized on the power outage during the Super Bowl with a real-time ad, plans to release additional cookie separation videos in the coming weeks.
Voici « This is My Court », le nom de cette vidéo de Jonathan et Josh Baker (collectif Twin) sur la culture du basket-ball de rue aux USA. Parfaitement maîtrisée, cette création en noir & blanc est une déclaration d’amour à la culture streetball. L’ensemble est à découvrir dans la suite de l’article en vidéo.
The company, which acquired EMI’s recorded music division in a $1.9 billion deal approved by European regulators last year, announced on Wednesday that it had sold EMI’s share of the long-running pop compilation series “Now That’s What I Call Music!” to Sony Music.
(TrendHunter.com) A & E’s latest hit show Duck Dynasty is a riot and features a ton of fierce camouflage fashion statements. The hilarious show centers around a redneck family who owns and operates a…
(TrendHunter.com) The W Korea March 2013 editorial is as dramatic and evocative as it can get. Set in Venice, Italy, the historical architecture, impenetrable fog and eerily lit waterways set the tone beautifully….
John Battelle, founder and former CEO of Federated Media, the ad-sales network for independent media properties, is returning to the CEO role, the company announced today. CEO Deanna Brown, who Mr. Battelle hired in 2009 as president of the company, and later became CEO, will be leaving the company.
The announcement comes a few months after Ms. Brown said the company would be betting on both native ads and programmatic buying, rather than the selling of traditional ad units. At the time, the announcement came across more like marketing position to explain why the business was suffering rather than a true attempt to get ahead of industry trends.
The company saw some of its top sales and marketing talent leave over a few months in late 2011, capped off by the departure of chief marketing officer Pete Spande.
When you think about it, your typical political ad isn’t much different from the pitch in a dating profile: “Here are my qualifications. Please like me!”
But a recent ad from Pete Snyder, former CEO of New Media Strategies, makes that connection abundantly clear and weirdly hilarious.
Snyder is aiming for the Lieutenant Governor’s seat in Virginia. The next step in the process is getting the nomination at the Republican convention in May. And at the moment, he’s in a crowded field of seven.
Not content with the traditional advertising methods of TV spots and simple product placement in movies, Canada's Labatt Brewing is financing a feature-length film through its Kokanee brand. The film is called The Movie Out Here, and it's a buddy comedy written by Kokanee's ad agency, Grip Limited. Check out the red-band trailer below (NSFW). The movie hits theaters in western Canada on Friday—30 of them, in fact. It's essentially a 90-minute content marketing experiment, so don't expect it to be any good—although judging by the trailer, it is plenty crass. Also, if you've been wondering what happened to the guy who sang "Informer," he's apparently one of the stars. (Oddly, there's no sign of Kokanee in the trailer—would that absence constitute false advertising?) Before this, Grip Limited was best known for letting 10-year-olds run the agency. That may partly explain the movie's juvenile humor.
Red-band trailer below has nudity and profanity and is NSFW.
Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT.
Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave their suits back home in New York and Atlanta, because this sounds like a roll your sleeves up event.
Startups can submit their elevator pitches on CallUsWalter.com now. If The WALTERS like what they hear, they’ll create a “customized, strategic marketing plan for your startup during SXSWi.”
I like this idea on so many levels. It’s great PR for JWT, but more than that, it allows the big agency people to grapple with a different set of problems, while lending the startups access to expertise that would be otherwise unaffordable (assuming there’s no VC money on the table).
Hook up your smartphones and tablets to your computer, and play a game online using them as a remote, in Google Chrome’s “Chrome Super Sync Sports.” Up to four friends can compete on running, swimming and cycling competitions using one computer screen and their mobile devices. All you need is Chrome installed on those devices, and your computer.
Like many other projects from Google Creative Lab, this one is a Chrome experiment, designed to show off the browser’s capabilities, including HTML5 features like WebSockets, Canvas and CSS3.
We saw something similar with B-Reel’s holiday card to us late last year — “Happy Holidays” let you bring animals to life on your computer screen using your phone. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
A few weeks back, in a column titled “For a Master Class in Trolling, Just Turn to The New York Times,” my colleague Ken Wheaton gave credit where credit is due. While the likes of Gawker and BuzzFeed get plenty of attention for publishing obnoxious stories that seem engineered to gin up outrage — and page views — Ken suggested you take a close look at the Times’ real estate, fashion and lifestyle sections:
There, you’ll find a broad range of sufferers. If by broad, you mean middle to upper class and, as often as not, white women.
This, in turn, drives a certain sort of person (me) absolutely bonkers. And that’s the secret recipe behind a perfectly viral New York Times article: a little bit of reader “service,” a little bit of passable writing. And a heaping handful of trolling.
Dressed in camouflage and headbands, a crew of 25 social-media managers, strategists, graphic designers and copywriters, were glued to their computers Wednesday night with one goal in mind: get A&E Network’s “Duck Dynasty” trending.
Season three of the reality series, which follows the wealthy Robertson family, a gang of Louisiana duck-call makers, premiered last night. A&E was ready to capitalize on the massive growth of the series, which brought in 6.5 million viewers during its season-two finale.
The momentum is nothing to dismiss. With consumers bombarded by a dizzying array of video-entertainment options in these days of Netflix, VOD and iPads, communicating with die-hard aficionados of specific programs and getting them to spread buzz about their favorite is of critical importance to TV networks and production studios. To make these connections stick, more marketers and media outlets are experimenting with so-called “real-time marketing.”
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