How to Create Compelling Content For Each Stage of the Buying Cycle

Content Marketing has (or should have by now) become an integral part of every marketer’s game plan. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will learn how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the, you will learn:

  • How to use content to spark an ongoing conversation with prospective buyers
  • How to determine what kinds of content best meet the needs of your prospective buyers
  • The importance of buyer personas and communication channel preferences
  • What pitfalls to avoid as you create content for your own content marketing efforts

Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.

Rebellious Fashion Ravers – The March 2013 W Magazine Issue Plays with Subcultural Extravance (GALLERY)

(TrendHunter.com) Iconic photographer Mario Sorrenti captures this March 2013 W Magazine fashion story with the expertise of a seasoned master.

This piece, titled ‘Rave New World,’ pays homage to the…

Nike Interactive Windows

L’agence créative hollandaise Staat a imaginé et conçu une série de 8 vitrines interactives animées pour la marque Nike à Selfridges – Londres. Réalisées en collaboration avec Nike Brand Design EMEA, ces créations très réussies sont à découvrir en vidéo sur une musique de Mmoths « Folding ».

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This week in London: city boys in skirts and explosive vase

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KK Outlet is now showing Franck Allais’ comical Subverting The City, a series of street photos featuring city boys dressed in their usual grey suit attire from the waist up but in skirts and heels from the waist down.

And i was going to leave you with this when i realized i might as well add a quick sequences of of images illustrating exhibitions i’ve seen around town recently continue

T.E.A From The Hogs Back Brewery: T.E.A. Time, T.E.A. For Two, T.E.A. & Trumpets

The Hogs Back Brewery is located in Surrey, England, on a famous ridge of land called the Hog’s Back. The brewery’s biggest brand is T.E.A. (Traditional English Ale). The brewery and beer have recently undergone a brand redesign, and our job was to create a local campaign to raise awareness of the new design. The idea that wonderful things happen on the “Hogs Back” was a natural fit.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director: Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettell
Published: January-June, 2012

The Stars (Are Out Tonight): Novo clipe de David Bowie com participação de Tilda Swinton

Se no mês passado, o iluminado David Bowie lançou sua primeira música depois de 10 anos, temos agora seu novo clipe, e para uma outra música!

“The Stars (Are Out Tonight)” também faz parte do novo álbum de Bowie, intitulado “The Next Day”, e a divulgação foi feita com um vídeo dirigido por Floria Sigismondi.

David Bowie e Tilda Swinton formam um casal que vive uma vida pacata, até que celebridades esquisitas começam a perseguí-los. É androginia pra todo lado.

Apesar da relevância desse lançamento, acredito que o novo disco da lenda deve trazer melhores surpresas.

David Bowie

Brainstorm9Post originalmente publicado no Brainstorm #9
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Doll Head Bauble Editorials – Pericles Kondylatos Presents His Gothic Jewelry Design Collection (GALLERY)

(TrendHunter.com) In the Mon Nox photo shoot photographed by Sylwia Makris, designer and stylist Pericles Kondylatos displays his eccentrically eerie Gothic jewelry design collection. Against the smokey dark backdrops,…

Bipoland

A l’origine présent pour réaliser une vidéo sur les traces de l’holocauste en Pologne et notamment à Auschwitz, Matty Brown a décidé de montrer par la même occasion le présent et tout l’enthousiasme que lui évoque ce pays aujourd’hui. Une belle vidéo appelée « Bipoland » à découvrir dans la suite.

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‘Crotches Kill,’ Canadian Ads Warn Texting Drivers

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting. In its new "Crotches Kill" campaign, Alberta's Transportation Department reminds motorists that every time you check that phone in your lap, your attention strays from the road for five seconds. "We know what you're doing down there," say the posters, part of an effort by agency RED that includes radio spots and banner ads as well. In somewhat related news, Rhode Island is also considering a law to ban pets from sitting in drivers' laps. We might just be entering an era of crotch common sense! Via Osocio and Copyranter.

34 Pretty Pastel Fashion Styles – For Those Looking for Some Cute Easter Holiday Fashion Ideas (TOPLIST)

(TrendHunter.com) With the influx of all the different holidays, you’ll most likely have to attend a party or two—if you’re looking for some cute Easter holiday fashion ideas this year, then these…

Albion wins £5m V Energy Drinks account

Albion has picked up the pan-European advertising account for the Frucor Beverages-owned brand V Energy Drinks following a competitive pitch.

TimeLax

Découverte de TimeLax, le nom de cette belle vidéo utilisant le « time-lapse » pour sublimer la ville de Los Angeles. Réalisée par RalphGM, cette création permet de donner une magnifique image de la ville californienne et de ses lieux les plus connus. A découvrir en images et vidéo HD dans la suite de l’article.

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Sony to launch ‘most ambitious’ campaign for the Xperia Z

Sony is to launch a major international integrated campaign to promote the range of Sony features, from the Sony Walkman, through the PlayStation to cameras, to the new Xperia Z smartphone.

Novo curta da Miss Dior estrelado por Natalie Portman tem direção de Sofia Coppola

Comerciais do universo fashion costumam ter uma combinação quase imbatível de atmosfera onírica, artistas ou modelos famosas e diretores consagrados, especialmente quando o produto faz parte da linha de perfumes. É exatamente esta a receita que a Miss Dior segue em La Vie en Rose, novo curta estrelado por Natalie Portman com direção de Sofia Coppola.

A história também não foge muito das paixões arrebatadoras vivenciadas por uma mulher forte e ao mesmo tempo feminina, com uma fotografia belíssima e um momento que lembra em muito Beleza Americana.

Esta é a segunda vez que Natalie e Sofia trabalham juntas em um curta para a Dior – a primeira vez foi em 2011, ao som de Je T’aime Moi Non Plus, de Serge Gainsbourg e Jane Birkin. A diretora, aliás, tem uma história antiga com a marca, assim como outros diretores como Guy RitchieDavid Lynch.

O site do Miss Dior tem informações bacanas, bastidores, entrevistas e a história por trás da marca.

 

Brainstorm9Post originalmente publicado no Brainstorm #9
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Unilever’s Keith Weed: four steps to connecting with a mobile world

Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy

Day one at Mobile World Congress 2013: Phones, phablets & tabtops

Armed with my Nokia Lumia 800 and iPhone 4 at this year’s congress in Barcelona, it really does feel like I’m missing out on easier ways of getting things done, as both are NFC-less.

100 Militant Menswear Finds – This Selection of Military Fashion for Men Includes Head-to-Toe Styles (TOPLIST)

(TrendHunter.com) Military fashion for men is something that never seems to go out of style. Sometimes pundits in the fashion industry will say that camo is out, but it never seems to go away. Like its true purpose…

100 Nostalgic Tetris-Inspired Designs – From Modular Tetris Furniture to Geeky Gamer Soaps (TOPLIST)

(TrendHunter.com) Tetris-inspired designs are everywhere from fashion to architecture. This decade’s fascination and adoration of the vintage and the old is unarguable. Artists integrate these beloved childhood…

Channel 4 poll ‘proves effectiveness’ of product-placement activity

Nokia, Yeo Valley and Uncle Ben’s are among several brands that claim to have improved perceptions through TV product placement, despite scepticism about the fledgling activity.

Heineken: The Candidate

Advertising Agency: Publicis, Milan, Italy
Advertising Agency: Tribal DDB, Amsterdam
Creative Directors: Cristiana Boccassini, Bruno Bertelli, Dario Gargiulo
Art Director: Marco Viganò
Copywriter: Michele Picci
Digital Associate Creative Director and Art director: Domenico Manno
Digital Copywriter: Daniele Papa
Graphic Design: Santi Urso
Account Director: Giada Salerno
Community Manager: Wybe Sallows
Coz Marketing, Amsterdam
Creative Director: Micha Schipper
Art Director: Jorge Delgado
Account Director: Michael Littaur
Production: State 31
Executive Producer: Rogier Sol,
Production Manager: Sara Nix
Editor: Fabrizio Squeo
Client: Heineken International
Manager Heineken Digital: Dario Gargiulo