Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Art Director: Julia Ferrier
Copywriter: Jennie Liddell
Photographer: Sonya Nagels
Account manager: Maria Bjorkman
“The Brazilian way to drink coffee. Pingada, porcelain cups.”
Advertising Agency: 433 AG, Curitiba, Brazil
Creative Director: Bud Distefano
Art Directors: Ivaldo Ferreira, Sômolo Silvestre Salvador
Copywriter: Estevan Petyk
Illustrator: Gustavo Santos Silva
(TrendHunter.com) Car troubles would put a damper on anyone’s day and that is no exception for model Aline Weber in the 10 Magazine ‘Carioca Cruising’ editorial. Disbelieving at first, frustrated…
Focus sur le travail « Nuées », le nom de cette série de clichés réalisée par l’artiste français Laurent Millet. Inspiré par les écrits de Gaston Bachelard et passionné d’architecture, il délivre des images donnant l’impression qu’il capture les nuages. Plus d’images dans la suite de l’article.
(TrendHunter.com) Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s important to optimize Internet presence with some social…
O Mashable noticiou hoje o lançamento de um novo game mobile da Google, em parceria com a Niantic Labs. Ingress já está disponível para download gratuito – em versão beta – na Google Play. A plataforma multi-jogadores transforma as locações do mundo real onde estão os jogadores em um mundo virtual, indo um passo além dos tradicionais aplicativos de geolocalização.
A descrição no You Tube diz que o mundo à nossa volta não é o que parece. Nosso futuro está em perigo e é preciso escolher um lado, já que uma misteriosa energia foi descoberta por cientistas europeus, que pode estar influenciando a maneira como pensamos. Essa energia deve ser controlada antes que passe a nos controlar.
Os jogadores podem escolher entre serem The Enlightened, que ficará do lado da tal energia, ou The Resistance, que vai defender e proteger a humanidade.
Como é baseado em geolocalização, é preciso se movimentar pela cidade para conseguir liberar armas e novas aventuras. E quando falamos cidade, não ficou bem claro se é apenas Nova York – que serviu de locação para o vídeo de apresentação – ou se pode ser jogado em qualquer lugar do mundo. De qualquer maneira, é mais uma dessas ideias incríveis da Google que a gente fica louco para ver como funciona ao vivo. Será esse o próximo passo dos games mobiles?
Post originalmente publicado no Brainstorm #9
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Se você tem acompanhado o B9 nos últimos dias, deve ter percebido que já foi dada a largada para a temporada de Natal. E se você está pensando em mandar cartões para seus amigos, pode ir além das figurinhas felizes de renas, Papai Noel e bonecos de neve e apostar em algo mais divertido, como a coleção criada pelo designer Dean Walton, também conhecido como Mr Shabba. São 10 modelos que apostam em uma leitura minimalista de personagens de games. Na Grã-Bretanha, o site que comercializa os cartões é o GamerPrint.
A pergunta é: você consegue adivinhar todos os personagens/games retratados nestes cartões? A resposta está no fim deste post.
Ezio (Assassin’s Creed), Glados (Portal), Mario, Master Chief (Halo), Pikachu (Pokémon), Zelda, Samus (Metroid), Snake, Sonic e Sackboy (LittleBigPlanet).
Post originalmente publicado no Brainstorm #9
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GoDaddy is continuing it “sexy but not sexy” approach to advertising. The brand changed direction earlier this year when it selected Deutsch to focus on the more serious nature of GoDaddy’s business. It did. But not without leaving behind the one thing always present in every GoDaddy ad since the famed Candice Michelle courtroom wardrobe malfunction: scantily-dressed hot chicks.
Along these lines, the brand is out with a new ad called Frank that works very hard at convincing us pizza slob Frank is just as sexy as, well, super sexy Naomi. And you know what? It sort of works. Wait, what? Did we just write that? Oh yes we did.
Sexy doesn’t have to be limited to describing impossibly hot, drool-inducing women with perfect bodies. No. Not at all. Sexy can be a pizza shop with an online ordering system that works swiftly, smoothly and efficiently. And that’as just what this GoDaddy ad is going for.
Ben & Jerry’s, with help from Silver + Partners (formerly Amalgamated), has launched Capture Euphoria, a program whereby Instagram photos that best represent ice cream-based euphoria with hashtag #captureeuphoria are selected to be featured in ads that will appear in the photo taker’s home town. Ads will take the form of print ads in a local paper or magazine, a bus shelter or a billboard.
All photos tagged with #captureeuphoria (even those not selected for the ads) will appear in a gallery at captureeuphoria.benjerry.com. A total of 20 photos will be chosen for feature in local ads.
To tout the launch, the agency pre-selected a fan photo, created an ad and shot a video of the winner checking out her ad in a local magazine.
We fondly remember when Instagram was a brand-free experience. Like every other social media experience, that time was short lived.
(TrendHunter.com) There aren’t many ways a man can accessorize without seeming overly feminine or pretentious, which gives them more reason to take advantage of what’s available and go all out with some…
Asda chief executive Andy Clarke has come out in defence of its Christmas campaign, claiming it is “a great ad” after the ad watchdog launched an investigation into it.
River Island is to stream a Rihanna gig live on its Facebook page on Monday (19 November), as well as selling exclusive Rihanna T-shirts.
Voici la mise en ligne du superbe générique du 23ème volet de la saga James Bond « Skyfall ». Un générique d’ouverture produit par Rattling Stick et conçu par l’artiste Daniel Kleinman. Le tout sur la bande son de l’artiste Adele, qui interprète le single du film. A découvrir en vidéo HD dans la suite.
Starbucks has added to its tea portfolio by snapping up the Teavana brand, which sells high-end loose leaf teas in 300 shopping malls across the US.
Starbucks has added to its tea portfolio by snapping up the Teavana brand, which sells high-end loose leaf teas in 300 shopping malls across the US.
Réalisée par la société de production ZweiZwei et le réalisateur russe Artem Sergeevich, cette vidéo en time-lapse nous propose de superbes images de l’Asie (Guangzhou, Shanghai, Shenzhen) en mars 2012. Une création tournée au Canon 5D Mark II et Canon 60D à découvrir en HD dans la suite de l’article.
(TrendHunter.com) Sleeping in the woods with friends or family can be a big hassle without the right camping tools, which is why new ideas in this field are so plentiful. With modern design and technology leading the…
Switzerland Tourism is inviting travellers to “celebrate the wonder of Switzerland” with an experiential campaign that has installed blocks of ice around London.
Switzerland Tourism is inviting travellers to “celebrate the wonder of Switzerland” with an experiential campaign that has installed blocks of ice around London.
Coup de coeur pour le talent du jeune photographe Lukas Kozmus originaire de Berlin. Il a réalisé plusieurs longs voyages en Inde, au Népal ou encore en Indonésie. Ce dernier en a profité pour réaliser des séries et des clichés magnifiques à découvrir dans la suite de l’article et dans la galerie.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
